Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Ebook

Template: evaluate and inventory your EX projects

Research

How success, effort, and emotion affect customer loyalty, 2024

Research

Lessons in CX excellence 2017

Research

Behavioral guide to customer experience design

Research

Humanizing digital interactions

Research

Consumer satisfaction and loyalty

Ebook

Template: Evaluate and inventory your CX projects

Research

B2B CX: Embedding actionable insights into key processes

Research

What happens after a bad experience, 2022

Research

Consumer feedback channels

Ebook

Template: Create a close-loop workflow map

Research

Five phases for creating powerful personas