Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Research

The Global State of EX Management Programs, 2021

Article

NPS Approaches Pre-Covid Rates

Research

Propelling experience design across an organization

Research

Making AI customer-centric

Research

Introducing employee-engaging transformation

Research

ROI of customer experience, 2022

Research

Employee experience trends 2024 | Americas research report

Research

Economics of NPS, 2024

Research

Employee experience trends 2022 | Europe, Middle East, and Africa research report

Research

Economics of NPS, 2023

Research

Economics of NPS, 2022

Research

IT executives and XM