RESEARCH
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B2B CX: Embedding actionable insights into key processes
B2B CX: Embedding actionable insights into key processes
When an organization embraces Experience Management (XM) as a discipline, it enables the organization to continuously learn, propagate insights, and rapidly adapt – all critical capabilities to sustain strong B2B customer relationships. Rather than viewing XM as a set of standalone activities, B2B CX teams need to embed these XM capabilities into the existing B2B processes.
In this report, you'll learn
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- How to infuse CX into five B2B processes: account health tracking, dynamic relationship management, insight-driven expansion, continuous reference-ability, and targeted best practice sharing
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- Examples of best practices from B2B organizations
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