RESEARCH
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Best practices across the Activate Competency
Best practices across the Activate Competency
Organizations that want to improve their Experience Management (XM) capabilities must recognize that it takes everyone in the organization to embrace the right mindsets and behaviors. That’s why the Activate Competency is so important to their XM efforts – it helps organizations make sure people have the appropriate skills, support, and motivation to achieve desired XM results.
In this report, you'll learn
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- What the Activate Competency is and why it is essential for XM success
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- Best practices for mastering this competency and building the three XM Skills associated with it: Ecosystem Communications, Expertise Building, and Role-based Enablement
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