RESEARCH
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The humanized digital experience ratings

As part of Qualtrics XM Institute’s annual US consumer study, we asked 10,000 consumers to evaluate their recent digital experiences. Consumers shared whether they had a digital interaction within the previous 30 days with any of 10 industries. They shared which access method they used – mobile website, computer website, or mobile app – and then rated that experience across five components of a humanized digital experience.

In this report, you'll learn
    • Mobile apps deliver the best digital experiences
    • Organizations struggle to create digital experiences that provide humanity and personalization
    • The food takeout/delivery and retail industries provide the most consistent digital experiences
    • Users report the worst experience with mobile websites
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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