RESEARCH
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Economics of NPS, 2024

Many organizations across the United States use Net Promoter Score® (NPS®) as a key metric to understand customer loyalty and the quality of their customer experience. In this data snapshot, we examine the relationship between NPS and customer experience and share key insights on how loyalty differs according to NPS across 22 industries.

In this report, you'll learn
    •  NPS and CX are highly correlated
    • Grocery received the highest industry NPS
    • Consumer payments have the most to gain by converting detractors to promoters
    • Social media has the largest trust differential
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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