Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

Article

How to incorporate three categories of AI into your XM efforts

Research

The State of Customer Experience Management, 2025

Research

Areas for customer experience improvements

Research

Global executive study: the state of Experience Management

Ebook

Worksheet: Map XM stakeholders

Ebook

Worksheet: Identify strengths and gaps in your XM communications plan

Ebook

Worksheet: Identify strengths and gaps in your strategy for XM change

Ebook

Worksheet: Assess your employee-engaging leadership behaviors

Ebook

Worksheet: Identify strengths and gaps in your brand promises

Ebook

Worksheet: Prioritize your EX projects

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Worksheet: Prioritize improvements across EX skills and actions

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Worksheet: Identify strengths and gaps in your EX metrics program

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Worksheet: Identify strengths and gaps in the responsibilities of your EX core team

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Worksheet: Translate verbatims into action