RESEARCH
_
Operationalizing XM
Operationalizing XM
An ever-increasing flow of information is shifting power from institutions to individuals, while new technologies are redefining business models and shortening product lifecycles. To succeed in this environment, organizations need to adopt a new approach that focuses more on the experiences of human beings throughout their ecosystem. How? By developing a discipline called Experience Management (XM).
In this report, you'll learn
-
- The XM Operating Framework, which is built on a combination of competency, technology, and culture.
-
- The six XM Competencies that organizations should focus on to improve their XM capabilities.
-
- The five stages of XM maturity that companies will progress through as they master the six Competencies: 1) Investigate, 2) Initiate, 3) Mobilize, 4) Scale, and 5) Embed. This report also includes an XM Competency & Maturity Assessment that organizations can use to calculate their own maturity levels.
-
The XM Diffusion path that companies should follow as they expand their XM efforts across their entire enterprise.
Download now
The world’s top brands trust Qualtrics to deliver breakthrough experiences
Related Content
_
Explore more resources
eBook_
2025 Global Market Research Trends Report
eBook_
2025 Global Consumer Trends Report
eBook_