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Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-Leading XM Benchmarks and Custom Market Research

Last updated:  March 6, 2019

SALT LAKE CITY and SEATTLEMarch 6, 2019 /PRNewswire/ — Qualtrics, the leader in experience management, today announced that customers using Qualtrics CustomerXM™ and EmployeeXM™ now have access to XM Benchmarks and custom market research from the world’s leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute. Customers can view them directly within the Qualtrics XM Platform™ to benchmark their customer experience and employee experience programs in real-time and gain insights from other industries and geographies in order to deliver breakthrough experiences across their organizations.

“XM Benchmarks enable customers to identify performance gaps, opportunities and best practices across industries and geographies – all within the Qualtrics XM Platform,” said John Torrey, Chief Ecosystem Officer, Qualtrics. “In the past, customers had to rely solely on internal systems to benchmark their customer or employee experience programs. Customers now have external and internal resources to build, refine and execute their experience management programs on Qualtrics.”

Qualtrics customers can leverage the library of XM Benchmarks available within the Qualtrics XM Marketplace as either a one-time comparison or to track their ongoing performance against a selection of peer organizations. In addition to XM Benchmarks, Qualtrics is expanding its consultative services through Qualtrics Research Services to help organizations design and deliver customized research to meet their business needs.

“For the first time, organizations can see how the critical components of their customer experience measure up with the competition. Bain’s NPS Prism identifies the most critical, impactful customer episodes, and provides robust data about a company’s competitive performance on each of them,” said Jason Barro, Partner, Bain & Company. “We’re excited to offer the NPS Prism benchmarks directly to customers on the Qualtrics XM Platform to deliver the powerful, actionable insights that are required to compete in today’s experience-driven economy.”

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About Qualtrics

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit