Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

Featured

Research

Consumer Journeys Needing Improvement, 2025

Download Now
Article

How to incorporate three categories of AI into your XM efforts

Read Now
Research

The State of Customer Experience Management, 2025

Download Now
Research

The State of Customer Experience Management, 2025

Download Now
Article

Understanding the XM landscape

Learn More
Article

The state of CX in the retail banking industry

Learn More
Ebook

Humanizing customer experience

Download Now
Ebook

25 Tips for tapping into customer emotions

Download Now
Ebook

25 Tips for becoming a more purposeful leader

Download Now
Research

Customer-Infused process improvement

Download Now
Research

Effectively combining CX and EX (by Walker)

Download Now
Research

A CX leader's guide to integrating X- & O- Data

Download Now
Research

Best practices for designing survey questions

Download Now
Research

Best practices across the Disrupt Competency

Download Now
Article

Customer and Employee Trust Indices, 2025

Read now