XM Knowledge Base
The authoritative guide to Voice of the Customer (VoC)
This exclusive Voice of the Customer Guide includes answers to VoC questions, and tangible steps for establishing a multi-source insight methodology. Learn how to establish a best-in-class VoC program to support your brand. In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales.
What you will learn from this eBook
- What is VoC and why it’s important
- The 5 characteristics of highly-effective VoC programs
- How to build a best-in-class VoC program
- How to deliver the lowest TCO for VoC
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