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FORRESTER CONSULTING STUDY COMMISSIONED BY QUALTRICS_

The state of evidence-based experience design

From seamless customer service to capturing feedback at every touchpoint, experience data is what enables organizations to meet ever-changing customer expectations. But while every organization understands the necessity and opportunity of experience design, less than half (42%) actually develop strategies for it. In this Qualtrics-commissioned research, conducted by Forrester Consulting, we explore the current state, challenges and benefits of experience-based design in global enterprises, and share with you our recommendations for successful experience design.


What you’ll learn in this report

  • Where organizations are in their experience transformation journey
  • How technological and organizational gaps affect experience design
  • The business benefits of successful experience design
  • Key recommendations to continue evolving technologically and organizationally

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