XM Knowledge Base
Experience Management: The Digital Imperative
This eBook contains three essential steps to assure that companies are ready to meet the digital imperative. These approaches will allow you to get as close as possible to those moments when and where the customer is making a decision. When multiplied out across the masses, these moments of truth will improve your bottom line. For today’s constantly connected consumer, an engaged and meaningful experience is not only coveted, it is expected. An increasing majority of these key experiences are digital as screens are woven into the fabric of our daily lives. Consumers all over the globe signal the moments that matter most on a small portable screen. Today, you must dominate the digital experience, or step aside for those who will. As customers immerse themselves ever more in digital ecosystems, their human-level feedback becomes more important. Find out how to assure that your company is ready to meet the digital imperative.
In this eBook you’ll learn:
- Digital Moments of Truth
- Experiences Demand Digital Insights
- Digital-First Experiences
- Digital Peril, Digital Promise
- Filling the Gap with Human Feedback
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