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The XM playbook for leading
through uncertainty

Let’s face it—we’re heading into uncertain times where customers, employees, and brands will have to navigate a combination of inflation, geopolitical unrest, and the lingering effects of COVID-19. There are several responses that you can expect to see, including:

  • Increased anxiety as human beings generally prefer clarity in their future
  • Tightened planning horizons as leaders focus on near-term obstacles
  • More frequent adjustments as underlying assumptions are regularly shifting
Put yourself and your organization in the best position to thrive using this Playbook, which includes three essential ingredients recommended by the XM Institute.

In this ebook you’ll learn:

  • The three essential ingredients for leading through uncertainty
  • How to make decisions that appropriately balance short- and long-term business needs
  • How to respond to ongoing shifts in how employees and customers are feeling

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