Adam Bunker Content Writer Author Bio Freelance copywriter, editor, creative strategist and all-around content wrangler with 15 years of print and digital experience. Attributed articles Article_ Natural Language Processing (NLP) Learn More Article_ A beginner's guide to customer experience analytics Learn More Article_ How to calculate customer lifetime value (CLV) Learn More Article_ The complete guide to employee pulse surveys Learn More Article_ 7 proven ways to measure brand equity Learn More Article_ Customer-based brand equity (CBBE) models: Keller vs. Aaker Learn More Article_ What is NPS? The ultimate guide to boosting your Net Promoter Score Learn More