DESIGN XM
Software to design breakthrough experiences
Uncover market trends, changing behaviours, and unmet needs, then take the right actions to design the experiences people want next. DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to design experiences that power breakthrough products and services.
Powerful tools with proven ROI
Increase speed to insights
Reduce spend on outsourced research
Improve market research quality
Deliver great experiences that delight, and disrupt
DesignXM puts customer and employee needs at the heart of the experience design process, with powerful research, testing, and optimisation for every experience.
Customer Experience Design
Uncover the products, services, and experiences that your customers want next
- Identify unmet customer needs and design new experiences they’ll love
- Road-test new experiences to see their impact before you launch them
- Put customer insights at the center of new propositions, offers, programs, and services
Employee Experience Design
Get ahead of changing workplace dynamics with experiences designed for what your people need next
- Identify emerging trends in your workforce and uncover gaps in the employee experience
- Design new experiences from employee benefits to recognition and reward programs to attract and retain the best talent
- Prioritise investments in your people with powerful models that show the impact of any proposed employee program
Product Experience Design
Uncover unmet needs and design breakthrough products with end-to-end experience design from concepting all the way to going to market
- Launch new products with confidence with breakthrough insights at every stage in the product lifecycle
- Perfect everything, from feature selection to consumer pricing, to maximise success on launch day
- Predict performance in market with powerful analytics that model the impact of your actions at every stage
Brand Experience Design
Drive brand loyalty with new, disruptive experiences that delight
- Spot new trends in your industry and act on opportunities for growth with the right experiences
- Stay ahead of changes to your competitive landscape and act quickly to respond to new challengers
- Test new campaigns and communications to maximise their impact on your brand
World class experience design,
powered by best-in-class research
MARKET SEGMENTATION
Track consumer behavior across unique segments, and take specific actions based on the value associated with each customer type.
PRODUCT DEVELOPMENT & PRICING
Gather customer feedback on new products and services early and throughout the development cycle to save time and money.
COMPETITIVE BENCHMARKING
Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.
EMPLOYEE BENEFITS
Design benefits packages that are always best-in-class, however your workforce evolves. With automated analytics and real-time reporting, you can design packages that will attract and retain the best people now, and in the future.
PURCHASE BEHAVIOR
Take your level of customer understanding beyond “who is buying” to “why they are buying”. Dive into the behaviors that influence purchase decisions.
MARKET TRENDS
Where is your industry heading? Monitor industry and market trends to keep your company ahead of the curve.
CONJOINT ANALYSIS
Understand the value your customers attach to unique attributes of products and services offered by your business. Optimise the customer experience without breaking your budget.
A/B TESTING & EXPERIMENTS
Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.
PANEL MANAGEMENT
Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.
AD TESTING
How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.
WEBSITE & MOBILE EXPERIENCE OPTIMISATION
Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.
RESPONDENTS ON DEMAND
Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.
QUALTRICS RESEARCH SERVICES
Make your research
work harder for you
Uncover deeper and more targeted insights with XM Services. Trained research experts help you unlock cost and time savings, while flexible service options let you choose how much — or how little — support you need.
Loved by analysts. Adored by customers.
Deliver breakthrough experiences today
