Salt Lake City, Utah
Salt Lake City, Utah
February 28 - March 3
Welcome to the world’s largest insight summit. Where the brightest insight leaders from around the world will assemble in the Wasatch mountains to impart their knowledge, network on the slopes of Park City, and rock out with a private concert. This is your invitation to join them.
Tuesday, Feb. 28th 8 am - 6 pm
Last year, hundreds of people started their Qualtrics Certification journey at Insight Summit and gained skills that helped them achieve more for themselves and their organizations. Certification is returning to Insight Summit 2017 with two new courses available: Customer Experience Insight Expert and Market Research Insight Expert.
Also new for this year, and exclusively available at Summit, is the Certification Plus program. Complete one new Certification course in our online learning platform before you arrive, and a second with in-person instruction at Summit. Certification sold out quickly last year, and with these new developments, it will do the same this year. Don't miss your chance to sign up today!
Bronze Insight Professionals have a comprehensive understanding of the Insight Platform’s core features and navigate the platform with confidence.Read More >
Silver Insight Professionals bring additional insights to the table with their thorough knowledge of key Qualtrics features.Read More >
Gold Insight Professionals know the Qualtrics Insight Platform inside and out. They are go-to resources for their organizations.Read More >
Customer Experience Insight Experts are vital to driving measurable increases in customer satisfaction and loyalty throughout their organization.Read More >
Employee Insight Experts help their organizations build world-class teams by catalyzing measurable increases in employee satisfaction and drive.Read More >
Market Research Insight Experts give organizations a competitive edge by knowing and anticipating the needs of their markets.Read More >
Insight Architects design and execute world-class insight programs that drive growth and solve key organizational challenges. They leverage best practices and the full capabilities of the entire suite of Qualtrics solutions to connect data from customers, employees, and markets. They deliver insights that provide a holistic view of where organizations are and where they should go.Read More >
Improve your Qualtrics knowledge by completing a Qualtrics Certification course in-person at Insight Summit.
Certification costs are not included in an Insight Summit ticket. To take advantage of this added value, see the Certification and Certification Plus packages.
Return from Insight Summit with even more Qualtrics knowledge and skills by completing two Qualtrics Certification courses. You'll complete one Certification course online before Insight Summit and the next course in-person at the event. You'll need to pass your first course by January 20th—we know you can do it and we'll be there to help every step of the way!
Kick off your Summit experience with exotic fine food and a myriad of drinks. Enjoy a cocktail as you network with thousands of industry leaders and Qualtrics experts.
Swap stories and learn how other industry leaders are innovating and tackling hard problems. More good eats, new ideas, and valuable connections await.
The Qualtrics Arcade and Lounge is filled with snacks, games, and plush couches designed to help you play as hard as you’ve worked.
Join us for Qualtrics happy hours after the breakout sessions. You bring the great conversation and we’ll take care of the libations.
Try your luck with poker, roulette, blackjack and other games of chance. And don’t worry about losing your shirt—chips are provided and prizes are free.
Meet up for quick 15-20 minute coffee chats with individuals in similar roles or industries. Simply sign up, and we’ll organize your meetup so you can forge lasting professional connections.
Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”
The Grand America Hotel is the official 2017 Qualtrics Insight Summit partner hotel and conference location. Space is limited and rooms are available on a first come basis, so don't wait until the last minute. Your travel and accommodations are not included in the conference cost. Once you register for the conference, we will be sending you hotel booking and discount information.
$228// NIGHT +TAXESSOLD OUT
As Salt Lake City’s premier five-diamond hotel, The Grand America stands in the heart of downtown, offering incredible views of the Wasatch and Oquirrh Mountain Ranges. Guests will find themselves just a short walk away from Salt Lake’s finest restaurants, and a short drive to Utah’s world-class ski resorts.
$180// NIGHT +TAXESSOLD OUT
We’ve also partnered with The Grand America’s sister hotel, The Little America. Located just across the street, The Little America is one of Salt Lake’s most luxurious four-diamond hotels.
Rooms at our conference hotels are currently sold out. Once registered, details for additional hotel options will be made available
7:00AM - 8:00AM
8:30AM - 12:00PM
12:00PM - 12:45PM
12:45PM - 4:45PM
5:00PM - 6:00PM
7:00AM - 8:30AM
8:30AM - 9:10AM
9:10AM - 9:55AM
Data, Decision-Making, and the Art of Experience
9:55AM - 10:20AM
10:20AM - 10:55AM
Your Product is the Experience: Why Beats By Dre Isn’t Just About Headphones
10:55AM - 11:50AM
Grit . . . and What’s Next
11:50AM - 12:00PM
12:00PM - 1:30PM
1:30PM - 2:15PM + Details
Airbnb // Hannah Pileggi
In the Moment Feedback: Using Text and Other Tools to Close the Loop
Home Depot // Craig Sultan, Porsche Williams
Improving the Digital Experience Through Connected Data
Qualtrics // Greg Laughlin, Stephanie Labudde
Statistical Analysis with Statwing: Getting the Most Out of Your MR, CX, or EI Data
IPSOS // Clifford Young
Trump and Political Uncertainty: What Are the Implications for Brands and Business
Tourism Whistler // Meredith Kunza
Data-Driven Decision Making in Government and Non-Profit Sectors
Dartmouth // Jean Romeo
How Dartmouth Uses an Alumni Panel to Improve Data Collection and Build Affinity
Insights on Day One: Quick Start Guide to Qualtrics
LinkedIn // Jocelyn Lancaster
Taking the Values Off the Wall: A 360 Feedback Case Study
Qualtrics // Leonie Brown
The How-To's of Customer Journey Mapping
Morpace // Tom Rosholt
Intersection of People and Data: How Top Brands Uncover Emotional Connections in Customer Experience
Goldman Sachs // David Landman // Anilu Vazquez-Ubarri.
Driving Employee Engagement, Performance, and Accountability Through Talent Development
Dish Network // James Bauman / Joel Mitchell
Customer Experience at Dish: From Kickoff to Quick Wins
Staples, Quill // Jim Hall
Jack of All Trades: How A Single User Can Gather Insights, Close the Loop with Customers, and Drive eCommerce Innovation
2:45PM - 3:30PM + Details
Compellon // Annette Franz
Disrupting VoC Programs with Prescriptive Analytics
Ashford University, University of Minnesota // Jason Brockman, Mark Hilliard
Qualtrics Innovative Use Cases for Universities
Northwestern Mutual, LearnVest // Milan Mijatovic
How to Use Qualtrics as UX Research Tool
Qualtrics // Sarah Marrs, Ben Granger
Measure and Act Across the Employee Lifecycle
Kantar TNS // Howard Lax
The Amnesiac Customer: Building an Emotional Connection
FootJoy / Qualtrics // Jordan Harrop / Craig Lutz
Conjoint Analysis: Building Products Your Customers Love
Qualtrics // Dave Vannette, Steven Snell
Top Tips and Tricks to Boosting Survey Responses
Facebook // Sarah Sled
Know Before You Go: How Survey Data Can Upgrade Your International Field Research
Whole Foods Market // Sara Brothers / Amber West
Not Just Sexy Data Visualizations: Give Employees (and Your Results) a Voice
Omaha Public Schools// Scott SchmidtBonne
Employee Engagement - Recruit, Hire, Retain
Adidas // Bart Brantsma
Close to the Customer: How Adidas Listens at Every Stop on the Customer Journey
AECOM // Richard Schwien
How to Get 92,000 of the World's Best Technical Professionals to Engage in Customer Feedback
4:00PM - 4:45PM + Details
GE Digital // Michael Wayner
Straight from the Horse's Mouth: Using Customer Nastygrams and CRM Integration to Improve Satisfaction by 10%
Credit Karma // Christopher Corrente
Research as a PR tool: Turning Insights to Thought Leadership
Orange County Public Schools // Brandon McKelvey / Jennifer Sasser
How Qualtrics Helps Innovate and Streamline Workflows in Large Urban Districts
Qualtrics // Juliana Smith Holterhaus
Mobile + Motivation: Understanding Today's Digital Experience
Master Survey Flow
Blackrock // Tom Osmond / Amanda Gadaleta
Using Qualtrics as a Foundational Element of a People Analytics Function
Qualtrics // Ryan Jackson, Ashley Porter, Devin Parker
One Platform: How Qualtrics Can Meet All Your Campus, Department, Faculty, and Student Data Collection Needs
Qualtrics // Rishi Vajpeyi
Voice of the Citizen : Does Your Government Provide the Experiences that Matter?
CustomerFirst Now, Steris // Kerri Nelson, Vicky Stennes
Turning a Journey Map into Action
Michelin // Jill Burnett
Prove It: How BFGoodrich Earns Customers with a Grass Roots Approach
Milwaukee Public Schools // Kristin Kappelman, Kellie Sigh
Customer Service in K-12
University of Colorado // Susan Ulrich
Using Qualtrics with Salesforce to Drive Student Success at CU
Allianz, Qualtrics // Allison Windon, Catriona Shiel
Implementing a Large CX Program
Qualtrics // Kyle Groff, Michael Hooper
CX Master Class: Discover and Use the Right Customer Analytics for your Organization
4:45PM - 7:00PM
7:00AM - 8:30AM
8:30AM - 9:45AM
9:45AM - 10:05AM
Welcome to the Experience Economy
10:05AM - 10:30AM
10:30AM - 11:15AM
Focus, Determination, and Achieving the Impossible
11:15AM - 11:30AM
Experience, Internationalization,and the Fundamental Human Desire To Connect With Others
11:30AM - 12:20PM
Competing Against Luck: Innovation and Customer Choice
12:20PM - 12:30PM
12:30PM - 1:30PM
1:30PM - 2:15PM + Details
Kum & Go // Matt Spackman
How In-App NPS Surveys Generate Actionable Customer Feedback, Create Cost Savings, and Improve Customer Experiences
BBC Worldwide // David Boyle
Outside In: How Insight Teams Can Thrive In A World Of Rapidly Increasing Complexity
Radical Candor //Kim Scott
How to Be a Great Boss Without Losing Your Humanity
Qualtrics // Juliana Holterhaus / Dave Vannette
All the Screens: Integrating Qualtrics with Mixed-Mode Research Studies
Qualtrics // Luke Williams
5 Competencies for CX Success
Qualtrics // Dave Vanette
Survey Design Best Practices
Qualtrics // Alan Mark
Qualtrics' Holistic Approach to Security and Privacy
Austin ISD // Cinda Christian, Karen Looby
How Qualtrics Vocalize Improves Speed to Insights and Action
Liberty Mutual // Sri Sankar
Building a Closed-Loop Feedback Program in Qualtrics
Crystal Cruises // Oscar Guerrero
International Insights: Customer Experience, Promotional ROI, and Learning New Markets
Deloitte // Robin Lissak
Driving Business Results with Happy Employees
Ivy Tech Community College // Jake Williams
About-Face! How the Nation's Largest Community College Transitioned to a Dynamic, On-Demand Course Evaluation System
Qualtrics // Vicky Katsabaris
Rally the Team: How to Use Employee Engagement to Drive Effective Customer Experience Change
Quicken Loans // Baily Wyant / Mandy Cooper
Real-time Results: Driving Team Member Engagement in a Constantly Changing Workplace
2:45PM - 3:30PM + Details
The Leading Hotels of the World // Angelo Sasso
Insights to Experiences: The Grassroots Creation of Customer Experience Management
Civis Analytics // Masahiko Aida
Market Research: No Longer Lost in Translation
Tulsa Public Schools // Stephen Fedore
Beyond Surveys: Leveraging Qualtrics as Swiss Army Knife of Tech in Your Organization
Walmart // David Futrell
A Practical Approach for Assessing Leadership Potential
Qualtrics // Siddh Magia
Little Known Qualtrics Features That Will Make Your Life Easier
Qualtrics // Devin Parker
Dashboards 101: Best Practices for Mapping Data and Building Beautiful Dashboards
Iowa State University / BYU//Joely Swenson / Roger McCarty
Using 360 Assessments for Internship Evaluations
Qualtrics // Carol Haney
Don't Build That Survey Yet: Ask These 10 Questions First
Caterpillar// Marcy Wiegardt
Insights as a Catalyst for Culture Change
Erickson Living // Laura Barber
From Old to New: Affordable and Fast Ways to Revamp your Research Panel
Axiom // Scott Ahlstrand
The Growth Gap: How Your Flawed Employee Engagement Program Is Impeding Business Results
American Express // Christopher Duck
From Transactions to Relationships: Customer Experience and the American Express Call Center Story
4:00PM - 4:45PM + Details
Volkswagen Group Australia , Qualtrics // Jason Bradshaw
The Whole Experience: How Volkswagen Fuses Customer and Employee Experiences to Drive Profitability
Fandango // Margaret Wilhelm, Digital Revolution
How Fandango Is Riding the Move to Mobile and Pushing Digital Insights across the Company
University of Tennessee / Ohio State University / Bunker Hill Community College// Cary Springer / Liana Crisan-Vandeborne / Amy Boudreau
Qualtrics Administrator Panel: Top Hacks and Tips From University Pros
Duke University / Qualtrics // Sunshine Hillygus / Steven Snell
Can Surveys Survive Big Data? Matching Survey Feedback with External Sources
Newmeasures // Leanne Buehler
Get the Most Out of 360 Surveys: Best Practices and Pitfalls to Avoid
Remarkable Reporting: Share Your Insights Using Qualtrics
1-800 CONTACTS / Qualtrics // Neil Wieloch / Josh Cazier
Igniting Insight: How the Simple Act of Closing the Loop Can Transform Business-as-Usual
Qualtrics // Spencer Steed
21st Century Data Collection
Plowshare / Golin / Qualtrics // Wendy Moniz, Shannon Varroney, Carol Haney
Meshing Qualitative and Quantitative Research
Qualtrics // Jorge Pena
Designing a CX Program for Business Results
Bazaarvoice // Margaret Minter
We Did What You Asked For - Why Aren't You Satisfied?
Lowe’s // Jason Clark
Move 20 years in 2: How to Jumpstart Engagement Delivery and Capability
4:45PM - 7:00PM
7:00AM - 9:00AM
8:00AM - 11:00AM
8:00AM - 4:30PM
11:00AM - 1:00PM
2:00PM - 5:00PM
The 2017 Qualtrics Insight Summit will take place at the five-diamond Grand America Hotel in downtown Salt Lake City. Some breakout sessions and other activities will be held at the four-diamond Little America Hotel across the street.
The conference begins Tuesday evening, February 28, 2017 and continues through Thursday evening, March 2nd, 2017. There is an optional Qualtrics Ski Day on Friday, March 3rd, 2017 included at no additional cost for attendees if you’d like to join other Qualtrics users on the mountain.
Check in for the conference begins Tuesday, February 28, 2017 at 8 a.m. The opening reception for all attendees begins that evening at 7:00 p.m.
We are offering 5 courses: Bronze, Silver, Gold, Market Research Expert and Customer Experience Expert.
Great question. It all depends which courses you’ve already passed.
The day will tentatively start at 8 am and end by 6 pm. We will proctor the exam after the training and it will likely take place from 5 - 6 pm.
You will receive access to your training materials within 24 hours of registering. If you do not receive access please check your Spam folder and then contact our team at email@example.com.
The early bird regular conference rate is $1199 until September 15th. Certification and other add-on pricing options will be coming soon!
Please register for the 2017 Qualtrics Insight Summit at www.qualtrics.com/summit
Please register and pay for the Qualtrics Insight Summit www.qualtrics.com/summit. When you register you can pay by credit, debit, have an invoice sent to you, money order or bank transfer.
Simply select send me an invoice at checkout.
All event registration cancellations must be received in writing. Email your cancellation request to firstname.lastname@example.org.
If you are unable to attend Insight Summit, you may transfer your registration to another person by sending an email to email@example.com with the new Attendee's name and contact information by Friday, February 10, 2017 at 11:59 pm MST. Substitutions requested after this date may be subject to a US $100 transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with The Grand America by calling (801) 258-6000.
All Insight Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to firstname.lastname@example.org. For a full refund, cancellations must be received by 11:59 p.m. (MST) on Friday, January 13, 2017. For a 50% refund, cancellations must be received between 12:00am (MST) on Saturday, January 14, 2017 and 11:59 p.m. (MST) on Monday, February 6, 2017. No refunds will be given after 11:59 p.m. (MST) on Monday, February 6, 2017.
If you are unable to attend the 2016 Qualtrics Insight Summit, you may transfer your registration to another person by sending an email with the new attendee's name and contact information to email@example.com by Friday, February 10, 2017 at 11:59 p.m. (PST). Substitution requests after this date may be subject to a US $100 transaction fee.
Registration for the conference and reservations for the hotel are separate transactions. All hotel reservations are made directly with The Grand America. If you will be using a new credit card during the substitution, the substituting attendee will need to complete a new hotel reservation through the hotel reservation process and submit the new credit card to secure the reservation.
If you are just changing the name on a reservation and not the credit card, you are welcome to make this change directly with The Grand America Hotel by calling (801) 258-6000
Guests are not permitted to attend most activities including keynotes, general sessions, breakouts and meals. However if you have a guest that would like to take advantage of the ski day transportation bus or attend the concert with you, please contact firstname.lastname@example.org. These requests may be accommodated on a first come first serve basis. There are many opportunities for attractions for guests to take advantage of in the Salt Lake area during the day, while you are attending the conference. Please visitwww.visitsaltlake.com
If the conference has not reached the capacity by the start of the event, you can pay onsite. This fee for onsite registration will be $1,100 for a regular delegate pass. You can contact the event team to check on availability beforehand by emailing email@example.com.
You can take advantage of special conference delegate room rates at the five-diamond Grand America Hotel; $228 for a premier king, double queen, or executive suite.
We have also negotiated rates at The Grand America’s sister hotel, the Little America, across the street for $180 per night.
The easiest way to book your hotel room is to reserve your room at the same time you register for the conference. Once you register and pay for your delegate pass, you will receive an email confirmation. Follow the instructions in that email to select your desired hotel room.
If you do not reserve your hotel upon registration, please email firstname.lastname@example.org. We will send you a link to reserve a room and take advantage of the special conference pricing. Changes to existing registrations should be made directly with The Grand America Hotel at (801) 258-6000 or email@example.com.
Cancellations for a hotel room or suite reservation must be received with 48 hours before the day of arrival or the hotel will charge your credit card for one night’s accommodation.
If you will be using a new credit card during the substitution, the substituting attendee will need to complete a new hotel reservation through the reservation process and submit the new credit card to secure the reservation. If you are just changing the name on a reservation and not the credit card, you are welcome to make this change directly with The Grand America Hotel.
The hotel will charge for one night’s accommodation and cancel the reservation.
No, the hotel requires a credit card on file to make a hotel reservation.
Taxi cabs are available at the airport when you arrive. The hotel is a 10 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD and are the easiest form of transportation if you are not renting a car.
The Grand America Hotel does not offer complimentary shuttles from the Salt Lake City International Airport, but partners with a transportation company, Premier Transportation, and the concierge can assist with reservations: (801) 258-6703. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/
You can also use the new “Green Line” on Trax (Salt Lake City’s light rail system) that runs to and from the airport. The Grand America is located half a block south from the Courthouse stop. A one-way fare from the airport is $2.50.
Salt Lake City has many hotel options, but only the Grand America Hotel and Little America offer a special discounted room rate for conference attendees. You can book other hotels on your own, rather than through the conference registration site.
No, the conference fee does not include hotel room fees and transportation costs. The conference fee includes all conference materials, sessions, meals, entertainment and promotional items.
Find more information at www.visitsaltlake.com.
Generally the temperatures in Salt Lake City in February range from the mid 30s to mid 40s degrees Fahrenheit. You can find a history of temperatures at: http://www.wunderground.com/history/airport/KSLC/2013/02/18/DailyHistory.html
The nearest and most convenient airport is the Salt Lake City International Airport (SLC). It is located just a 10 minute drive from The Grand America Hotel in downtown Salt Lake.
Transportation to and from the airport is not provided in your conference registration. Taxi time from the airport to the hotel is approximately 10 minutes. The “Green Line” on Trax (Salt Lake City’s light rail system) runs to and from the airport. The Grand America Hotel is located half a block south from the Courthouse stop. A one-way fare from the airport is $2.50.
The hotel does not offer a complimentary shuttle. The Grand America does partner with transportation company, Premier Transportation, and the concierge can assist with reservations. Their direct line is 801-258-6703. At the airport, shuttles can be found at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. Guests can visit the website for rates and reservations if they would prefer. http://www.premier-transportation.com/
No, the conference fees do not include airfare or transportation costs. The conference fee does include all conference materials, sessions, meals, entertainment, ski day pass and promotional items.
Come to the Summit for 80+ dedicated sessions for CX, EI, MR, and EDU professionals, with presenters from more than 50 world-class brands. Go deeper with tracks for learning Essential Skills, Driving Results, and thinking in the Innovation Lab. www.qualtrics.com/summit
You are free to attend any breakout session you like, no need to pre-register. All are offered once on a first come, first served basis.
Make sure to check back often to see updates in speakers and sessions at https://www.qualtrics.com/summit/#agenda. All future conference updates, including keynote sessions and breakouts will be available online.
All approved presentations decks will be available online for registrants after the conference. Please note that all speakers have the option to opt-out of sharing their presentations publicly.
The Qualtrics Ski Day will be Friday, March 3rd from 8:00 a.m. to 4:30 p.m. The contracted Ski Resort will be Park City Mountain Resort.
Transportation buses will be provided to and from The Grand America Hotel to the ski resort. Transportation buses will leave The Grand America Hotel beginning at 8:00 a.m. and run every half hour to and from the resort. The last transportation buses will leave the resort at 5:00 p.m.
You are welcome to organize your own transportation, but Qualtrics will not reimburse these costs.
No, there is not a registration discount if you choose not to participate in the optional ski day. This ski-day event is a complimentary gift from Qualtrics for all attendees.
If you do not want to ski or snowboard, you are more than welcome to join Qualtrics and other users for the ski day. You may use the transportation buses to walk through the shops at the Resort. You are also welcome to still use your lift ticket just to ride up and down the mountain and enjoy the scenery.
Qualtrics will not be providing any ski/snowboard equipment as part of the Qualtrics ski day.
Qualtrics will have negotiated rental rates with several rental companies in the downtown Salt Lake City area and at the ski resort for you to take advantage of. More information will be sent on these options to those who sign up for the ski day.
Please specify that you have food allergies while registering. You can also specify dietary needs or allergies by sending an email to: firstname.lastname@example.org
The recommended attire for the Qualtrics Insight Summit is business casual. The attire for the evening’s entertainment activities on Wednesday and Thursday evening is casual.
While we do encourage you to bring your family out to visit Utah, spouses and children are not invited to participate in the business or social activities. The only exception is that family and friends are welcome to join the transportation buses to and from the ski resort on Friday, March 3rd. You will be able to reserve these shuttle seats at the conference.
Contact us at email@example.com with any other questions. We look forward to seeing you in February!