- Improve customer retention and loyalty
- Take action on customer feedback
- Reduce cost to serve
- Optimise customer acquisition
- Increase brand awareness and equity
Accelerate your CX program with the world’s leading customer experience platform
Powerful customer insights that anyone can access
Go from feedback to insights in a few clicks – with iQ, our predictive intelligence engine, you have advanced stats, text, key driver and predictive analytics at your fingertips. It automatically chooses the right test, runs it, and shows you the results in plain language. So you’ll know exactly what to focus on to improve the customer experience.Learn more about Qualtrics iQ
The right insights in the right hands
Share insights automatically with the right people in the organisation. Your data is visualised on easy-to-understand charts with role-based dashboards that deliver real-time insights to the people that need them most. Now everyone has access to actionable customer intelligence.
Expert-designed programs straight out of the box
Launch a best-in-class customer feedback program in no time. With pre-built surveys for every channel and program type, you simply log in, choose your program and you’re good to go. They’re all designed by CX experts, complete with automation and workflows so you can be up and running instantly.Browse XM Solutions
What is customer feedback software?Learn about customer feedback
Customer feedback software helps you collect, measure, analyse and act on real-time customer feedback. With these tools, you can measure feedback via post-transaction evaluations, periodic satisfaction surveys, and continuous satisfaction tracking, and turn your data into actionable insights that impact customer retention, loyalty and share of wallet.
There are a number of different customer metrics to benchmark and monitor customer feedback, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES).