What separates the top performers isn't a mystery. It's how they treat their people.
Organizations that financially outperform their competitors do it by getting the basics right with their people: employees trust leadership, see a clear direction, feel heard, and get real support through change. Qualtrics enables you to identify, understand and fix engagement issues before they lead to attrition or apathy.
The culture imperative: When your people win, everyone wins
The culture imperative: When your people win, everyone wins
Culture isn't just how you work. It's your competitive edge for retention, performance, and customer loyalty.
Organizations with high-performing cultures don't just have happier employees—they deliver measurably better business results. When your people feel engaged, valued, and empowered to excel together, they create experiences that keep customers coming back.
46%
Of profits attributed to positive company culture
88%
Of employees believe culture drives business success
75x
More likely to be engaged when employees feel valued
How leading organizations build winning cultures
How leading organizations build winning cultures
Hear every voice across your workforce
Hear every voice across your workforce
Capture feedback across surveys, digital channels, and passive listening—then connect it to customer experience data to reveal the direct link between employee satisfaction and business outcomes.
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Advanced surveying with conversational feedback that adapts in real-time
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Understand what employees are already saying in Slack threads, Teams chats and more—without sending another survey
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EX-to-CX analytics showing how employee experience drives customer loyalty
Predict disengagement before it impacts performance
Predict disengagement before it impacts performance
Move beyond reactive dashboards. Advanced predictive analytics automatically surface engagement drivers, identify at-risk teams, and model the relationship between culture initiatives and strategic business goals.
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Predictive models identifying attrition risk weeks in advance
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Text analytics with sentiment analysis revealing emerging cultural themes
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Drivers of Attrition model connecting engagement to unwanted turnover
Empower managers to build culture daily
Empower managers to build culture daily
Enable frontline managers to become culture builders. Guided Action Planning delivers personalized action recommendations, automated workflows, and coaching that turns insight into measurable improvement.
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Personalized Action Recommendations (PAR) based on specific team feedback—not just scores
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Automated access and reminders ensuring timely follow-through
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Tailored coaching providing skill development at the moment of need
Demonstrate culture's impact on your bottom line
Demonstrate culture's impact on your bottom line
Build the business case for culture investments with dashboards that speak the language of the C-suite and connect EX metrics directly to business outcomes.
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Custom analytics linking engagement scores to NPS and retention
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EX25 methodology measuring 25 drivers of employee experience
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Executive dashboards showing culture's impact on strategic KPIs
17 points
NPS increase
24+
Integrated data sources in one platform for real-time customer insights
9X
Frontline technicians who feel recognized are 9X more likely to resolve customer issues in a single visit
Empower your people to go above and beyond
See how Qualtrics can help to shape a workforce that's motivated, committed, and proud to work for you.