Academic Experience

Learn from the innovators putting student & staff experience at the heart of their organizations

At X4 Summit 2020, you’ll get the inside track on breakthrough academic experiences from the educators who created them.

Come hear how experience leaders

  • Understand staff and student experiences at every touchpoint along their journey
  • Engage students with non-traditional paths through personalized experiences
  • Drive action across the organization to close experience gaps
  • Improve teaching outcomes by engaging staff and retaining their best educators

60+ Breakthrough Sessions
Including:


Inside Detroit Public Schools' 5-yr turnaround

Elizabeth Cutrona //
Chief Strategy Officer

Learn from Detroit Public Schools’ leaders, whose 5-year turnaround plan took creative approaches to everything from student experience to employee retention.

Uniting & engaging students, parents, and employees

Marci Clement //
Coordinator of Data Analytics

Kristina Ramos //
Director of Personnel

Dr. Joe Kelly //
Director of School Improvement

A productive learning environment needs engagement from all sides. Discover how bringing employee, student, and parent experiences together is helping to deliver breakthrough results for students at Antelope Valley Union High School District.

A strong culture built on decades of listening

Dr. Tequilla Brownie //
Executive Vice President

For 20 years, TNTP has been listening to teachers and students to create a strong instructional culture. In this session they’ll share the tools and resources they’ve developed through decades of experience in education.

Fake news killed the research star

Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology

In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.

The digital student revolution

Eric Fotheringham //
Director of Strategic Academic Initiatives

See how the University of North Carolina’s digital transformation helped connect with non-traditional students by embracing an omnichannel approach to education.

When data tells the story, change happens

Kitty Xu, PhD //
Quantitative UX Researcher

JD Schramm //
Lecturer, Strategic Communication

Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.

Defining K-12 success through X-data collection

Sarah Young //
Director of Strategic Initiatives

Driving continuous improvement requires consistent feedback about student and teacher experience. Learn how Utah is standardizing experience data collection while empowering schools and districts to take local action.

Qualtrics XM

The health and safety of our customers, employees, and partners is our highest priority.

After careful consideration, and in light of the ongoing Coronavirus (COVID-19) developments, we are postponing X4 to early fall. Rescheduling the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We remain excited to host you later this year and will get back to you with more information on specific dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. The latest information will always be available at x4summit.com.

Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback.

We look forward to hosting you in the fall. Until then, stay safe and healthy!

Ryan Smith, CEO & Kylan Lundeen, CMO

For more information click here >

Experience more at X4


Breakthrough
Sessions


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

LEARN MORE

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


The safety of X4 attendees is our number one priority. Qualtrics is closely monitoring the Coronavirus developments and will take immediate action where needed with guidance from the Center for Disease Control, World Health Organization, and local authorities.

Visit our Health and Safety guidelines to learn more.
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization

The 2020 X4 Summit will take place at the Salt Palace Convention Center in downtown Salt Lake City, Utah. The address is 100 S W Temple, Salt Lake City, UT 84101. 

The majority of the summit, including basecamp training, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace and other conference space within walking distance. Evening events will include the X4 kickoff reception and parties, while the main concert will happen at the nearby Vivint Smart Home Arena, home of the Utah Jazz.

The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Unfortunately all of our special conference rates are sold out because of high demand. We have put together a guide to the hotels near X4 to help you get a great night’s sleep within walking distance of X4. Check out the guide >
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
To request an XM Basecamp Live upgrade to your X4 pass, you can email x4summit@qualtrics.com.
You can visit https://www.qualtrics.com/x4summit/basecamp/ and click My Registered Sessions. (You may need to login using the email associated with your X4 ticket and follow the link in the verification email you receive from “Qualtrics X4 Summit”). To remove a course that you have registered for previously, click the seat icon to deselect it. Then, click the seat icon next to the course you would like to reserve. A crossed out seat icon means that session is unavailable because you are registered for another course at the same time, or the session is already full. Please ensure you have two courses selected – one morning and one afternoon.
You will be able to sign up for breakout sessions through the conference app which will be released mid-February. 
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 28, 2020 at 11:59 pm MST. All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 18, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020. Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.