Join top academic experience experts at X4
Build your network and connect with fellow academic researchers and education experience leaders
See how top-tier universities and school districts use research to make crucial decisions
Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps
Mike McLaughlin Chief Customer Officer, GoDaddy
When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.
Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments
ashmeed ali Head of Market Research, Buzzfeed
It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.
Measuring the Immeasurable: How Challenging Norms Leads to Richer Student Experiences
shira good Director, Service Standards, Bloomfield Hills Schools
Learn how Bloomfield Hills Schools is revolutionizing public education by challenging traditional student success metrics. See how finding new opportunities to measure modern workplace skills like critical thinking and grit is changing the conversation around education and how to apply these new ideas in your own district.
Postsecondary Transformation: Supporting First-Gen, Low-Income, and Minority Students
bob colleran Chief Executive Officer, Alithi Consulting
The US system of higher education has historically struggled to effectively serve low-income, minority, and first-generation students well, resulting in a widening education gap and overall weakening of US competitive resources. See how a network of partners including JFF, AASCU, and Alithi Consulting have developed powerful tools to drive successful transformation in this space.
3 Ways to Combine X and O Data to Understand the Student Voice
julie mitchell Superintendent, Rowland Unified School District
brian huff Director of Instructional Support, Rowland Unified School District
See how Rowland Unified School District uses Qualtrics in innovative ways to identify trends, individualize learning, and act on student feedback. Learn how to combine operational data like test scores and attendance with student experience data like interests and classroom feedback to predict outcomes and enhance the student experience.
9 Ways to Drive Campus-Wide Qualtrics Adoption
cailee welch bacon Associate Professor, Athletic Training Programs, A.T. Still University
kirsty gaither Educational Technology Development Center Director, A.T. Still University
brittany williams Instructional Designer & Faculty Development Coordinator, A.T. Still University
Learn how A.T. Still University drives adoption across multiple user groups and campuses by celebrating Qualtrics. Packed with practical tips, this session will give you the needed know how to replicate their success for your own campus.
How to Transform Qualitative Problems into Quantitative Solutions
shawn wigg Director of Mathematics, Duval County Public Schools
Learn how Duval County Public Schools takes an innovative approach to increase math specialist effectiveness through a qualitative solution with amazing results. Find out how to apply this breakthrough-thinking to similar challenges in your district.
Brand Tracking Made Easy: Make Better Decisions Faster with an Insourced Program and Insights
franck sarrazit Brand XM Scientist, Qualtrics
Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.
Optimizing the Student Experience through Course Evaluations
virginia moench Social & Clinical Research, Winston-Salem State U.
Understanding course evaluations is an important element of understanding the student experience. See how Winston-Salem State has fine-tuned its program to give students a voice for each course – from always-on feedback to traditional evaluations for self-paced and time-limited classes. Learn how to apply these methods for your own organization.
Small Team, Big Insights via a Health System Brand Tracker
taylor warren Insights & Analytics, Novant Health
matthias krebs Sr. Director, Analytics, Novant Health
Brand perception has many layers in healthcare. Understanding what consumers know, think, and believe about their healthcare providers is critical in today’s environment. Novant Health will discuss their journey in the last two years to move from a syndicated brand tracker to a powerful, flexible, and cost-effective in-house program. They will highlight metrics that matter, getting executive buy-in, and how to shape advertising strategy in a way that resonates.
The Future of Student Experience in Higher Education
richard ottley Senior Sales Engineer, Qualtrics
mick swenson Enterprise Accounts, Academic , Qualtrics
Every year, higher education institutions lose $17 billion as a result of poor campus experience. Learn about best-practice methodology and technology to design a best-in-class Student Experience program and how to embed it within your organization.
The $6 million decision: Turning an imminent loss into a long-term win.
kristin pedersen Community Affairs, Iowa City Schools
elizabeth kampf XM Scientist, Qualtrics
Chace Ramey CHRO, Iowa City Community School District
Learn how the Iowa City Community School District faced down a $6 million budget shortfall and navigated a potential employee layoff situation by using an innovative approach to employee engagement.
Radical Reconciliation: Confronting Gender Injustice at Work.
kim scott Author, Radical Candor
Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.