Elizabeth Cutrona //
Chief Strategy Officer
Learn from Detroit Public Schools’ leaders, whose 5-year turnaround plan took creative approaches to everything from student experience to employee retention.
Marci Clement //
Coordinator of Data Analytics
Kristina Ramos //
Director of Personnel
Dr. Joe Kelly //
Director of School Improvement
A productive learning environment needs engagement from all sides. Discover how bringing employee, student, and parent experiences together is helping to deliver breakthrough results for students at Antelope Valley Union High School District.
Dr. Tequilla Brownie //
Executive Vice President
For 20 years, TNTP has been listening to teachers and students to create a strong instructional culture. In this session they’ll share the tools and resources they’ve developed through decades of experience in education.
Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology
In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.
Eric Fotheringham //
Director of Strategic Academic Initiatives
See how the University of North Carolina’s digital transformation helped connect with non-traditional students by embracing an omnichannel approach to education.
Kitty Xu, PhD //
Quantitative UX Researcher
JD Schramm //
Lecturer, Strategic Communication
Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.
Sarah Young //
Director of Strategic Initiatives
Driving continuous improvement requires consistent feedback about student and teacher experience. Learn how Utah is standardizing experience data collection while empowering schools and districts to take local action.
We’re building a new experience worth waiting for
Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.
For anyone holding an X4 ticket, we will be reaching out soon to issue a refund.
Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!
Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.
The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!
Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.
Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.
This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.
Become an X4 Insider and be entered to win VIP concert seating
Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021. We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.
After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.