Come Learn Strategies


  • develop a more student-centric culture
  • leverage analytics to predict student behavior and create personalized experiences
  • build a more productive and engaged faculty

Join top academic experience experts at X4

Build your network and connect with fellow academic researchers and education experience leaders

See how top-tier universities and school districts use research to make crucial decisions


Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps

Mike McLaughlin Chief Customer Officer, GoDaddy

When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.

Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments

ashmeed ali Head of Market Research, Buzzfeed

It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.

Measuring the Immeasurable: How Challenging Norms Leads to Richer Student Experiences

shira good Director, Service Standards, Bloomfield Hills Schools

Learn how Bloomfield Hills Schools is revolutionizing public education by challenging traditional student success metrics. See how finding new opportunities to measure modern workplace skills like critical thinking and grit is changing the conversation around education and how to apply these new ideas in your own district.

Postsecondary Transformation: Supporting First-Gen, Low-Income, and Minority Students

bob colleran Chief Executive Officer, Alithi Consulting

The US system of higher education has historically struggled to effectively serve low-income, minority, and first-generation students well, resulting in a widening education gap and overall weakening of US competitive resources. See how a network of partners including JFF, AASCU, and Alithi Consulting have developed powerful tools to drive successful transformation in this space.

3 Ways to Combine X and O Data to Understand the Student Voice

julie mitchell Superintendent, Rowland Unified School District

brian huff Director of Instructional Support, Rowland Unified School District

See how Rowland Unified School District uses Qualtrics in innovative ways to identify trends, individualize learning, and act on student feedback. Learn how to combine operational data like test scores and attendance with student experience data like interests and classroom feedback to predict outcomes and enhance the student experience.

9 Ways to Drive Campus-Wide Qualtrics Adoption

cailee welch bacon Associate Professor, Athletic Training Programs, A.T. Still University

kirsty gaither Educational Technology Development Center Director, A.T. Still University

brittany williams Instructional Designer & Faculty Development Coordinator, A.T. Still University

Learn how A.T. Still University drives adoption across multiple user groups and campuses by celebrating Qualtrics. Packed with practical tips, this session will give you the needed know how to replicate their success for your own campus.

How to Transform Qualitative Problems into Quantitative Solutions

shawn wigg Director of Mathematics, Duval County Public Schools

Learn how Duval County Public Schools takes an innovative approach to increase math specialist effectiveness through a qualitative solution with amazing results. Find out how to apply this breakthrough-thinking to similar challenges in your district.

Brand Tracking Made Easy: Make Better Decisions Faster with an Insourced Program and Insights

franck sarrazit Brand XM Scientist, Qualtrics

Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.

Optimizing the Student Experience through Course Evaluations

virginia moench Social & Clinical Research, Winston-Salem State U.

Understanding course evaluations is an important element of understanding the student experience. See how Winston-Salem State has fine-tuned its program to give students a voice for each course – from always-on feedback to traditional evaluations for self-paced and time-limited classes. Learn how to apply these methods for your own organization.

Small Team, Big Insights via a Health System Brand Tracker

taylor warren Insights & Analytics, Novant Health

matthias krebs Sr. Director, Analytics, Novant Health

Brand perception has many layers in healthcare. Understanding what consumers know, think, and believe about their healthcare providers is critical in today’s environment. Novant Health will discuss their journey in the last two years to move from a syndicated brand tracker to a powerful, flexible, and cost-effective in-house program. They will highlight metrics that matter, getting executive buy-in, and how to shape advertising strategy in a way that resonates.

The Future of Student Experience in Higher Education

richard ottley Senior Sales Engineer, Qualtrics

mick swenson Enterprise Accounts, Academic , Qualtrics

Every year, higher education institutions lose $17 billion as a result of poor campus experience. Learn about best-practice methodology and technology to design a best-in-class Student Experience program and how to embed it within your organization.

The $6 million decision: Turning an imminent loss into a long-term win.

kristin pedersen Community Affairs, Iowa City Schools

elizabeth kampf XM Scientist, Qualtrics

Chace Ramey CHRO, Iowa City Community School District

Learn how the Iowa City Community School District faced down a $6 million budget shortfall and navigated a potential employee layoff situation by using an innovative approach to employee engagement.

Radical Reconciliation: Confronting Gender Injustice at Work.

kim scott Author, Radical Candor

Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.




Barack Obama

Sir Richard



VP, User Experience //


Former Principal Engineer //


Head of XM Institute //


Best-Selling Author //


VP, Customer Insights //
Dun & Bradstreet


Head of Market Research //


Brand XM Scientist //


Product Insights //
New Balance

see all speakers, entertainment, and pricing



X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

The 2019 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the conference, including basecamp trainings, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace. Evening events will include the X4 kickoff reception, parties, and concerts.

Check-in for the conference begins Tuesday, March 5 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush! The welcome party for all attendees begins Tuesday evening at 7:00pm.

If you purchase the Experience Basecamp Live add-on, you must check-in on Tuesday, March 5 between 10:00am and 11:30am.

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to

We would love to have your guests join us! Guest passes can be purchased for $499. Simply select the “+1 pass” add-on at checkout. This will give your guest access to the welcome reception, keynotes, concerts, and Friday activity only. Not valid for training, or breakout sessions.

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations:

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately at

There is a limited number of seats in each training. You may request a change before December 31, 2019 by emailing; your request may not be honored depending on the current training capacity. Requests received after December 31, 2018 will not be honored. For more information about Experience Basecamp Live trainings, click here.

You spoke, we listened. This year, in addition to skiing at Park City Mountain Resort, we’ll be offering alternate activities for you on Friday, the optional last day of the conference. From more time with experts, to additional site-seeing ventures (including an available Qualtrics Headquarters tour), this year is sure to have something of interest to you..

The recommended attire for the X4 Summit is business casual. The attire for the entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by March 1, 2019 at 5PM MST. Please email with the following details before the deadline:

1) Registration Confirmation # and Email Address currently on the registration

2) New person's First & Last Name, Work Email, Work Phone, Company, Job Title, Industry, X4 Content Interest, and Emergency Contact Name & Phone Number

Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to For a full refund, cancellations must be received by 11:59pm on Friday, January 18, 2019. For a 50% refund, cancellations must be received between 12:00am on Saturday, January 19, 2019, and 11:59 pm on Monday, February 11, 2019. No refunds will be given after 11:59pm MST on Monday, February 11, 2019. Note that all times listed are Mountain Standard Time (MST).

Yes! Your pass includes morning coffe, lunches, and dinners beginning Tuesday night through Thursday night. If you purchased the Experience Day add-on you'll also receive breakfast and lunch on Friday.

Contact and we'll be happy to answer your questions.

Yes. To do this, first register yourself on our website without the +1 pass and select “I cannot pay by credit card, please send me an invoice” at checkout. After you are registered, you will receive a confirmation email with a link at the bottom to upgrade/edit your registration. When you click on this link, there will be a button to upgrade your pass. You can then add on the +1 pass and make the purchase with a credit card.

Thank you for your interest, but we are no longer taking applications to speak at X4 2019.

No, only one +1 pass is allowed per conference pass purchased.

All X4 hotel blocks are sold out at this time. We recommend booking hotels in Salt Lake City as quickly as possible - they are selling out fast!