Academic Experience

Learn from the innovators putting student & staff experience at the heart of their organizations

At X4 Summit 2020, you’ll get the inside track on breakthrough academic experiences from the educators who created them.

Come hear how experience leaders

  • Understand staff and student experiences at every touchpoint along their journey
  • Engage students with non-traditional paths through personalized experiences
  • Drive action across the organization to close experience gaps
  • Improve teaching outcomes by engaging staff and retaining their best educators

60+ Breakthrough Sessions

Inside Detroit Public Schools' 5-yr turnaround

Elizabeth Cutrona //
Chief Strategy Officer

Learn from Detroit Public Schools’ leaders, whose 5-year turnaround plan took creative approaches to everything from student experience to employee retention.

Uniting & engaging students, parents, and employees

Marci Clement //
Coordinator of Data Analytics

Kristina Ramos //
Director of Personnel

Dr. Joe Kelly //
Director of School Improvement

A productive learning environment needs engagement from all sides. Discover how bringing employee, student, and parent experiences together is helping to deliver breakthrough results for students at Antelope Valley Union High School District.

A strong culture built on decades of listening

Dr. Tequilla Brownie //
Executive Vice President

For 20 years, TNTP has been listening to teachers and students to create a strong instructional culture. In this session they’ll share the tools and resources they’ve developed through decades of experience in education.

Fake news killed the research star

Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology

In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.

The digital student revolution

Eric Fotheringham //
Director of Strategic Academic Initiatives

See how the University of North Carolina’s digital transformation helped connect with non-traditional students by embracing an omnichannel approach to education.

When data tells the story, change happens

Kitty Xu, PhD //
Quantitative UX Researcher

JD Schramm //
Lecturer, Strategic Communication

Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.

Defining K-12 success through X-data collection

Sarah Young //
Director of Strategic Initiatives

Driving continuous improvement requires consistent feedback about student and teacher experience. Learn how Utah is standardizing experience data collection while empowering schools and districts to take local action.

Qualtrics XM

X4 Will Return in 2021

Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.

However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021.

If you registered for 2020, you’ll receive a full refund. You don’t need to take any further action, we’ll reach out in the following weeks and handle all the details for you.

In the meantime, if you have any questions, or if we can be helpful in any way, please reach out to the X4 team at

Experience more at X4


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment

The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your

Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night

Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp

This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.


Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You


The health and safety of our customers, employees, and partners is our highest priority. Given the state of Coronavirus (COVID 19) globally, we are rescheduling X4 to early fall. Moving the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment. We remain excited to host you later this year and will announce new dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. We will continue to provide regular updates for the event to our X4 website, at Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback. We look forward to hosting you in the fall. Until then, stay safe and healthy!

All existing X4 registrations will be automatically applied to the new X4 date. We look forward to hosting the largest gathering of experience professionals in the world in early fall.

Please contact your airline and hotel providers as soon as possible to change plans and make alternative arrangements.
We plan to announce new dates within the coming weeks on the X4 website:
The conference is currently sold out. Please check back in after we release the dates as we may open more spots.
If you have already registered for sessions, your seats will be saved. Please note: sessions may be subject to change pending availability of speakers with the new dates. 
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.