Come Learn Strategies

& TIPS TO HELP YOU:

  • develop a more student-centric culture
  • leverage analytics to predict student behavior and create personalized experiences
  • build a more productive and engaged faculty

Join top academic experience experts at X4

Build your network and connect with fellow academic researchers and education experience leaders

See how top-tier universities and school districts use research to make crucial decisions

ACADEMIC EXPERIENCE
BREAKOUT SESSIONS

Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps

When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.

Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments

It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.

Measuring the Immeasurable: How Challenging Norms Leads to Richer Student Experiences

Learn how Bloomfield Hills Schools is revolutionizing public education by challenging traditional student success metrics. See how finding new opportunities to measure modern workplace skills like critical thinking and grit is changing the conversation around education and how to apply these new ideas in your own district.

Postsecondary Transformation: Supporting First-Gen, Low-Income, and Minority Students

The US system of higher education has historically struggled to effectively serve low-income, minority, and first-generation students well, resulting in a widening education gap and overall weakening of US competitive resources. See how a network of partners including JFF, AASCU, and Alithi Consulting have developed powerful tools to drive successful transformation in this space.

3 Ways to Combine X and O Data to Understand the Student Voice

See how Rowland Unified School District uses Qualtrics in innovative ways to identify trends, individualize learning, and act on student feedback. Learn how to combine operational data like test scores and attendance with student experience data like interests and classroom feedback to predict outcomes and enhance the student experience.

9 Ways to Drive Campus-Wide Qualtrics Adoption

Learn how A.T. Still University drives adoption across multiple user groups and campuses by celebrating Qualtrics. Packed with practical tips, this session will give you the needed know how to replicate their success for your own campus.

How to Transform Qualitative Problems into Quantitative Solutions

Learn how Duval County Public Schools takes an innovative approach to increase math specialist effectiveness through a qualitative solution with amazing results. Find out how to apply this breakthrough-thinking to similar challenges in your district.

Brand Tracking Made Easy: Make Better Decisions Faster with an Insourced Program and Insights

Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.

Optimizing the Student Experience through Course Evaluations

Understanding course evaluations is an important element of understanding the student experience. See how Winston-Salem State has fine-tuned its program to give students a voice for each course – from always-on feedback to traditional evaluations for self-paced and time-limited classes. Learn how to apply these methods for your own organization.

Small Team, Big Insights via a Health System Brand Tracker

Brand perception has many layers in healthcare. Understanding what consumers know, think, and believe about their healthcare providers is critical in today’s environment. Novant Health will discuss their journey in the last two years to move from a syndicated brand tracker to a powerful, flexible, and cost-effective in-house program. They will highlight metrics that matter, getting executive buy-in, and how to shape advertising strategy in a way that resonates.

The Future of Student Experience in Higher Education

Every year, higher education institutions lose $17 billion as a result of poor campus experience. Learn about best-practice methodology and technology to design a best-in-class Student Experience program and how to embed it within your organization.

The $6 million decision: Turning an imminent loss into a long-term win.

Learn how the Iowa City Community School District faced down a $6 million budget shortfall and navigated a potential employee layoff situation by using an innovative approach to employee engagement.

Radical Reconciliation: Confronting Gender Injustice at Work.

Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.

SPEAKERS

Oprah
Winfrey

Dan
Reynolds

President
Barack Obama

Sir Richard
Branson

Ryan
Smith

see all speakers, entertainment, and pricing

VISIT X4 HOME PAGE

FAQS

Why should I attend X4?

X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:

  • A bucket-list-worthy lineup of main stage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization

Where is the 2020 X4 Summit?

The 2020 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the summit, including basecamp training, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace and other conference space within walking distance. Evening events will include the X4 kickoff reception and parties, while the main concert will happen at the nearby Vivint Smart Home Arena, home of the Utah Jazz..

When should I arrive for X4?

Check-in for the conference begins Tuesday, March 10 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush!

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Are there special conference hotel rates?

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis, so book early to guarantee your discount as hotels will absolutely sell out. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you have questions you can reach out to x4summit@qualtrics.com. . To reserve your hotel, use the links below.

Can I bring a guest?

All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social, and entertainment sessions.

Where do I find transportation information to get to and from my hotel?

Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD.

At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.

Is Qualtrics Certification part of X4 2020?

No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

Can I change the XM Basecamp Live course I registered for?

There are a limited number of seats in each XM Basecamp course. You may request a change before December 31, 2019 by emailing certification@qualtrics.com; your request may not be honored depending on the current course capacity. Requests received after December 31, 2019 will not be honored.

What is the recommended attire for the conference?

Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.

What is the cancellation and refund policy?

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to x4summit@qualtrics.com with the new Attendee's name and contact information by Friday, February 7, 2020 at 11:59 pm MST. Substitutions requested after this date may be subject to a US $100 transaction fee.

All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 p.m. (MST) on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am (MST) on January 28, 2020 and 11:59 p.m. (MST) on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 p.m. (MST) on February 6, 2020.

Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.

Are meals included with my Summit Pass?

Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.

Who can I contact if I still have questions about X4?

Contact x4summit@qualtrics.com and we'll be happy to answer your questions.

Can I speak at X4?

There are very limited opportunities to speak at X4, but we would welcome your application. Please use this link.