Practical knowledge.
Inspirational experiences.
Real-world innovation.

Every experience at X4 plays a role in helping you become a leader in the XM movement. You’ll leave energized, informed, and prepared to drive immediate change at your organization.

INSPIRATIONAL

PRACTICAL


The keynotes are designed to inspire attendees to deliver their own breakthrough experiences—both in their organizations, and their personal careers. Check back often—speakers will be announced continuously in the lead-up to X4.

Learn from the best of the best with 80+ stories from the world’s biggest brands, including M&T Bank, StockX, Kroger, ServiceNow, and many more. Hop from one story to another, with a full program of stories for every track, and leave with notebooks filled with inspiration, tips, and advice learned from the companies at the forefront of XM.

In a video series that will debut first at X4, we’ll go behind-the-scenes and demonstrate how breakthrough brands are winning on experience. In past years, we’ve highlighted Under Armour, LL Bean, BMW, SoFi, and more.

X4 goes far beyond what attendees learn––the magic comes from how they connect with others. Some of the most powerful moments of X4 are the evening events that make it easy to meet new people and forge life-long connections with teammates. From the warehouse party and concert, to the rap and dance battles at Fight Night––X4 attendees develop deep-rooted connections with their team and an entirely new network of XM colleagues.

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In just 90 minutes, you’ll get the entire XM product roadmap for 2023 and beyond. X4 attendees will never be late to the game—they’ll leave knowing what new technology is already here (and what’s next) so they can keep their company ahead of the curve.

Over 200 Qualtrics experts will be on staff ready to walk attendees through the latest customer, employee, product, and brand experience solutions and best practices. You’ll learn how to create long-term value for your company and customers using cutting-edge technology.

Schedule 1:1 time with XM product experts, Technical Account Managers and XM Scientists to tackle your biggest technical and program challenges. This is a white-glove service provided by our team to help answer your most complex Qualtrics questions or program needs face-to-face.


Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering each of the four core experiences built on the Experience Management Platform.

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