Experience Management starts at XM Institute
XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.
Featured
Research
Consumer Journeys Needing Improvement, 2025
Article
How to incorporate three categories of AI into your XM efforts
Research
The State of Customer Experience Management, 2025
Ebook
Worksheet: Design experiences for human heuristics and biases
Ebook
Template: Demonstrate XM Value through a Value Chain Framework
Ebook
Template: Create an XM persona document
Ebook
Worksheet: Assess your purposeful leadership activities
Ebook
Maturity assessment: XM-Centric culture
Ebook
Maturity assessment: XM competencies
Ebook
Maturity assessment: Executive ambition
Research
Experience Management handbook
Ebook
Worksheet: Identify strengths and gaps in your Employee Engagement activities
Research
Employee experience trends 2025 | EMEA research report
Research
Employee experience trends 2025 | APJ research report
Research