Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

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How to incorporate three categories of AI into your XM efforts

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The State of Customer Experience Management, 2025

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Economics of NPS, 2024

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Employee experience trends 2022 | Europe, Middle East, and Africa research report

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Economics of NPS, 2023

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Economics of NPS, 2022

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IT executives and XM

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HR executives and XM

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Infusing culture throughout the new employee journey

Ebook

15 Tips for engaging employees

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Creating and sustaining a customer-centric culture

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Capturing insights from online customer communities

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Employee experience trends 2022 | Asia-Pacific research report

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Employee experience trends 2022 | Americas research report