Written by Scott Smith, Ph.D. December 16, 2012
Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities.
High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product repurchase.
Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new customers.
Properly constructed customer satisfaction surveys provide the insights that are the foundation to creating and reinforcing pleasurable customer experiences.
Since we’ve already talked about when customer satisfaction should be measured, along with some key customer satisfaction measurements, and different types of customer expectations that can affect your satisfaction measurement, it’s time to give some specific examples of satisfaction surveys.
Here are 5 customer satisfaction survey question sample templates you use right away to start properly measuring customer satisfaction. Keep in mind, all of these satisfaction surveys come pre-made and ready to use when you sign up for a Qualtrics Research Suite account.
Basic Marketing Research Volume 1: Designing Your Study
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