Make data-driven business decisions with powerful, predictive customer analytics

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More than 10,500 brands and 99 of the top 100 business schools use Qualtrics

Say goodbye to tedious manual work and empower everyone in your organization with customer analytics that drive actions and improvements to optimize the customer experience and deliver value back to the business.

  • Track progress against key customer experience and operational targets
  • Understand customer behavior, identify friction points and prioritize the key drivers of satisfaction
  • Coach teams with data and real-time metrics
  • Predict customer behavior and drive customer loyalty
predictive customer analytics

Stop reacting. Start predicting

Meet iQ - the predictive intelligence for the masses

Turn everyone in your organisation into a stats genius, with intelligent analytics powered by AI and machine learning that do the hard work for you. iQ helps you identify emerging trends, anticipate future needs, and deliver ahead of customer expectations.


Deliver relevant, real-time insights to the right people with role-based dashboards that automatically give teams and individuals the insights they need to make an impact in their day-to-day. With the right customer data at hand, each team can act quickly to improve the experience with no need to sift through pages and pages of irrelevant data.


Communicate easily with your key stakeholders, with visualizations and reports that make your customer data actionable. Create, share, and collaborate on custom online reports or export to Word, PowerPoint, or PDF with insights that automatically update in real-time so that everyone in your organization is working off the same information.

See how you can go from customer analytics to business impact

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Customer analytics that impact the bottom line

View your operational data side-by-side with customer data to build a complete view of your business and demonstrate the ROI of your customer experience improvements.

Integrations from Qualtrics partners take your experience management to the next level with out-of-the-box integrations with Salesforce, Tableau, Marketo, Slack and Adobe Analytics plus APIs to build out custom integrations and automation into the systems you’re already using.

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customer analytics integrations and APIs

When you succeed, we succeed

Rest assured you’re in safe hands with end-to-end expertise and capability-building services from our organization of over 260 experts including Ph.D.-level program methodologists, industry experts, client engineers and implementation specialists.

  • Get immediate assistance 24/7 with on-call product experts in
  • Deploy sophisticated custom solutions with our client engineering team
  • Launch with confidence with Ph.D.-level industry and subject matter expertise on hand
customer analytics services

Expert-designed programs. Straight out of the box.

Get up and running with a best-in-class digital CX program on the most powerful CX platform in no time. Certified XM Solutions, customized for your industry, deliver prescriptive CX programs, with expert content, workflow, and automation built directly into the Qualtrics platform. From relational and transactional to full journey customer experience programs, understanding and optimizing your customers’ experience has never been easier.

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customer analytics services

Customers rate Qualtrics #1 in customer experience (CX) software

  The crowd has spoken.   Qualtrics is proud to be the XM pioneer and CX category leader in the top right quadrant on the #1 independent software review site.   Read unbiased reviews from real customers and compare for yourself.   Read Qualtrics Customer Experience reviews on G2

What is customer analytics?

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Customer analytics is the study of customer behavior, such as buying habits and experience data, that yields insights to help make key business decisions. Customer analytics involves techniques such as predictive modeling, data visualization, information management and segmentation. Insights from customer analytics can inform marketing, pricing, promotion, customer experience management, and loyalty program initiatives.