XM Knowledge Base
IDC Report
The new era of market research is about intelligence
The past few years have taught us that change is the only constant. Not only are business conditions changing, but buyer expectations are rapidly evolving. To formulate the “new logic,” businesses must invest in intelligence — a deep understanding of markets and customers.
IDC research shows that organizations with higher levels of enterprise intelligence can react significantly faster to internal and external changes, and those who eliminate data silos will make the shift from big data to the right data insights to support faster and better business decisions.
In this report you’ll learn:
- Why traditional buyer intelligence data is no longer sufficient
- The importance of blending customer intelligence, competitive intelligence, and market intelligence
- How to get started using a systems framework approach