All Resources

Webinar

You Can’t Manage Millennials: Recruiting, Engaging, and Retaining Millennials in Today’s Workforce

Millennials are disrupting the status quo in nearly every arena – from the music and food industries to politics to how we interact socially. Nowhere is their influence more keenly felt, however, than in the workplace – especially because it’s impossible to manage them.

Join us on this webinar to find out how to attract, engage, and retain Millennials in today's ever changing workplace.

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Webinar

Multi-rater Reviews: How Technology is Improving the 360-degree Feedback Process

Multi-rater feedback is invaluable when it comes to developing better leaders and building a stronger company. Still, the process of getting that information can be time-consuming and challenging. At Qualtrics, we’re all about simplicity.

Join us on this webinar as we share three key ways the Qualtrics 360 product helps organizations leverage technology to improve their 360-degree feedback process.

View
Webinar

Voice of the Customer Best Practices: Characteristics of the Most Innovative VoC Programs

Join featured speaker Maxie Schmidt-Subramanian of Forrester Research Inc. and Qualtrics experts, as they share the latest research and best practices around voice of the customer (VoC) programs.

View
Webinar

Moving the Needle on Employee Engagement

Harnessing the Potential Within Your Organization

View
Webinar

How to Quickly and Easily Collect Customer and Employee Insights

In this era of instant gratification, customers and employees expect to be heard. To meet this demand, businesses today require fast, actionable insights to help drive company initiatives. Qualtrics has delivered on this need for more than 12 years. Watch on-demand to learn how Qualtrics can help you quickly and easily collect, analyze, and act on customer and employee insights.

View
Webinar

Developing Great People – The Key to Happy Customers and a Strong Bottom Line

A Yum! Brands Case Study with Qualtrics 360

View
Ebook

Customer Satisfaction Survey Questions

How do you write great customer satisfaction survey questions? This eBook will help get you started.

Download
Video

Welcome to Qualtrics

An introduction to Qualtrics

Watch
Video

Qualtrics 360 Introduction

With Qualtrics 360, we make doing 360-degree employee feedback easier, faster, and more affordable. So bring your content and process and combine it with our technology and let us help you build a better workforce.

Watch
Webinar

From Data to Insights: Uncovering the ‘Aha’ Moments that Matter

Everyone talks about big data; we talk about fast data. Specifically, what you can do to turn data into insight and insight into action at every level of your organization.

View
Webinar

Why Customers Buy

Conjoint Analysis: Unlocking the Secret to What Your Customers Value

View
Ebook

8 Tips to Engage Your Employees

This eBook was featured in the Qualtrics Employee Engagement webinar with TNS Employee Insights in June 2014. The booklet is designed for managers as an easy guide to improve employee engagement. Filled with tips and best practices for increasing engagement among your work teams, this eBook provides practical guidance for managers based on real results from our research with some of the world’s leading organizations.

Download
Webinar

Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways Soaring

Join Kyle Groff, Customer Insights Manager at JetBlue Airways, share how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way.

View
Forrester Report

Sharpen CX Focus with Employee Engagement

Take your CX to the next level by improving employee engagement.

Download
Forrester Report

The Customer Experience Index, 2014

This report shows how you stack up against industry standards and your competitors. Case studies and recommendations to help you get a higher score.

Download
Ebook

Basic Marketing Research Volume 1: Designing Your Study

This guide will introduce you to marketing research and show you how to focus your research design, find secondary sources of information, conduct interviews through personal, telephone, mail, and Internet based surveys and interviews.

Download
Other

Zombie Survey

How Long Would You Last in a Zombie Apocalypse?

View Now


Webinar

Gaining Global Insights: How to Use Qualtrics with a Worldwide Audience

As technology continues to tear down borders, it becomes increasingly important to know how to access and analyze global insights. Unlocking global information allows companies to expand and grow in ways that previously were unattainable. Although markets are expanding like never before, businesses still find it difficult to communicate with and understand a worldwide audience.

Join Qualtrics as we share how you can gain insights from customers and prospects in any region, language, or culture. This event will get you up to speed on everything you’d need to make data-driven decisions for a global audience.

View
Ebook

Employee Satisfaction Survey Questions

Employee satisfaction surveys help companies build positive employee relations and a positive work environment.

Download
Ebook

Determining Sample Size

How do you ensure you get the correct sample size for your customer and market research? Learn more in this eBook.

Download
Ebook

7 Tips for Writing Surveys

What you need to know to build the foundation of great research.

Download
Ebook

7 Tips for Writing Great Questions

Follow these simple tips to make sure you get the little things right in your next survey.

Download
Webinar

The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMS

Laura Jett, from Cricket Communications, will share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.

View
Webinar

What is it? How Do You Improve it? 10 Best Practices from TNS Employee Insights

Engaged employees are more productive, contribute more to the bottom line, generate higher customer ratings, and help you attract new talent. On the flip side, actively disengaged employees cost the US approximately half a trillion dollars per year.

Join us to learn the best practices from Mike Schroeder, CEO of TNS Employee Insights, on how to design employee engagement surveys, measure engagement and, most importantly, improve employee engagement in your organization.

Watch it today!

View
Webinar

Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion

Your website can be a valuable tool for collecting insights and driving business. Learn how Heather Blythe of Cox Media Group is driving higher engagement, better conversion, and increased customer insights through their web properties.

View
Case Study

Cricket Communications Case Study

• Increased survey response rate by 10% with text message surveys
• Increased smartphone Net Promoter Scores by 15 points by utilizing feedback to improve the customer experience

Read
Webinar

3 Ways to Take Your Audience on a Survey Adventure

An inside look at some of the more advanced features Qualtrics has to offer like advanced logic, survey flow and triggers that are designed to make your research more impactful

View
Case Study

E*TRADE Case Study

• Reduced advertising research costs by 70%
• Retained customers and millions of dollars in assets by acting quickly on real-time customer feedback
• Improved Net Promoter Score (NPS) by 43 points

Read
Case Study

Duke University Case Study

• Increased flexibility with a university-wide license for more than 4,600 users
• Saved roughly 80% of survey time by automating the process for sending invitations and reminders

Read
Blog Post

Happy Employees = Happy Customers

It’s logical, right? Happy employees equal happy customers. And the more engaged, informed and empowered frontline employees are to serve the customer efficiently and effectively, the better your company’s customer experience will be, right?

Read More
Ebook

Basic Marketing Research Volume 2: Building Your Survey

Basic Marketing Research Volume 2: Building Your Survey will give you the foundation you need to write effective questions and build a great survey.

Download
Video

Introduction to Qualtrics Research Suite

An introduction to the power of Qualtrics Research Suite

Watch
Case Study

Quiznos Case Study

• Empowered a small marketing team to launch dynamic website content without any programming
• Achieved a 30% click-through rate on web intercepts

Read
Webinar

Building a Customer-Obsessed Enterprise

The modern customer wields more power than ever before and expects things faster, better, cheaper. Forrester Research calls this the “Age of the Customer.”

View
Case Study

Rackspace Case Study

• Can control the entire 360-degree review process from start to finish
• Reduced costs of 360-degree assessments by 70 percent

Read
Blog Post

Think you know your top 10 leaders? Bet you don’t.

Some of the greatest leaders and most important employees in your organization are probably relatively unknown people who don’t have important titles. If you’re not careful, you just might be missing what they have to offer.

Read More
Webinar

How to Measure and Improve Employee Engagement

High employee engagement is directly related to revenue, quality, and customer experience.

View
Ebook

Basic Marketing Research Volume 3: Analysis and Results

Basic Marketing Research Volume 3: Analysis and Results introduces you to data analysis, and will serve as a guide in preparing your own quality report.

Download
Case Study

PING Case Study

• Standardized on an enterprise research platform to support a global organization
• Provided real-time business insights to make time-critical enhancements

Read
Webinar

Improving Customer Experience with Website Feedback

Website feedback is a critical piece to any effective Voice of Customer program. Turn your website into an effective feedback channel.

View
Case Study

Six Flags Case Study

• Vastly improved the quantity and quality of annual research projects, while significantly reducing the cost of research to the organization
• Improved the quality and actionability of the reporting

Read
Blog Post

Why do People Participate as Respondents in a Survey?

Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answers to this question.

Read More
Ebook

How To: A Guide to Using Qualtrics Research Suite

How To: A Guide to Using Qualtrics Research Suite is your first step to learning the basics of Qualtrics Research Suite.

Download
Video

Cricket Customer Video

Cricket user talks about how Qualtrics helps bring customer data into the organization.

Watch
Blog Post

Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based upon the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas.

Read More
Ebook

An Intro to Marketing Research

This book draws its “parentage” from the classic Research for Marketing Decisions by Paul E.Green, Donald S. Tull, and Gerald Albaum, but it is not a revision of that book.

Download
Blog Post

Do You Overlook these 4 Key Customer Satisfaction Measurements?

When we have a great food experience at a new restaurant, we usually want to go back. Positive evaluations result in greater customer satisfaction, which leads to customer loyalty and product repurchase.

Read More
Video

San Diego State Customer Video

San Diego State user talks about how easy Qualtrics is to use.

Watch
Video

Qualtrics Culture

What it's like to work at Qualtrics.

Watch
Blog Post

4 Common Sense Tips for Creating Surveys that Work

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey.

Read More
Webinar

3 Ways to Increase the Impact of Your Research

3 Ways to Increase the Impact of Your Research

View
Case Study

Whistler Blackcomb Case Study

• Reduced reporting time from hours to minutes
• Increased NPS for summer sightseeing business by 28%

Read
Blog Post

What is NPS®? An Introduction to Net Promoter Score®

Why are so many executives focused on Net Promoter Score (NPS)? Many believe NPS is a valuable metric for growing both revenue and profits.

Read More
Case Study

Twilio Case Study

• Can provide executive teams with real-time data to make decisions based on facts, rather than anecdotes
• Standardized on a single, enterprise platform to consolidate research and prevent over-surveying


Read
Case Study

Brown-Forman Case Study

• Saved an estimated $1 million in the first year by doing more in-house research
• Standardized on a single, enterprise platform for a global research team to deliver real-time consumer insights

Read
Blog Post

How to Conduct a Concept Test

Concept tests look for early points of product weakness and market failure that can be fixed pre-launch.

Read More
Case Study

Stanford Business School Case Study

• Create online survey in as little as 30 minutes without any programming
• Increased university-wide use of Qualtrics by taking advantage of highly competitive pricing

Read
Case Study

University of Chicago Booth School of Business Case Study

• Reduced infrastructure costs with secure data storage on Qualtrics servers
• Improved productivity for graduate students with user-friendly, intuitive solution

Read
Blog Post

Employee Satisfaction Survey Questions: 3 Sample Templates You Can Use Today

Employee satisfaction surveys provide management with the knowledge and tools to build positive employee relations and a positive work environment. Employee attitudes, burnout tendencies, passion factors, loyalty, workplace climate and competitive intelligence are key indicators for employee retention, satisfaction, and productivity.

Read More
Case Study

eHarmony Case Study

• Reduced survey creation time from hours to minutes, freeing up more time to analyze customer insights
• Gathered valuable feedback to make website changes and add new features to improve customer experience

Read
Blog Post

4 Ways to Ensure Valid Responses for your Online Survey

When you create an online survey, there is always a risk that respondents are just “clicking through” without actually looking at the content of a survey.

Read More
Case Study

Citrix Case Study

• Cut survey building time by 50%
• Reduced internal support requests by 75%
• Gained 15-20% more research productivity with a unified survey platform

Read
Blog Post

Customer Satisfaction Survey Questions: 5 Sample Templates You Can Use Right Away

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors...

Read More
Case Study

Sanford Health Case Study

• Cut the time from survey deployment to report delivery by six months
• Decreased demand for ad hoc employee engagement reports by 50%, allowing for greater research investment in other critical areas

Read
Case Study

Crate and Barrel Case Study

• 97% on-time completion rate in a two-month review window
• 75% reduction in assessment time for managers

Read
Ebook

Qualtrics Survey Software: Handbook for Research Professionals

Qualtrics Survey Software: Handbook for Research Professionals will take you through all the different areas of the Qualtrics Survey Research Suite.

Download
Video

Experian Customer Video

Experian user talks about how data collected with Qualtrics helps inform decisions.

Watch
Case Study

Wolverine Worldwide Case Study

• Increased customer satisfaction while transitioning to a consumer-first company – from product design and testing, to final production and purchase
• Avoided the average outsourcing costs of $40,000 per survey by enabling a small research team to handle a growing number of internal requests

Read
Case Study

The Weather Channel Case Study

• Can launch critical website studies in hours vs. days
• Increased volume of research by 50% with greater in-house flexibility

Read
Blog Post

9 Stages to Marketing Research Success

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study?

Read More
Video

Qualtrics Basic Training

A 30 minute training to introduce the basics of Qualtrics Research Suite.

Watch
Blog Post

5 Ways to Formulate the Research Problem

A clear statement of objectives will help you develop effective research. It will help the decision makers evaluate your project. It’s critical that you have manageable objectives.

Read More
Case Study

Ascena Retail Group, Inc. Case Study

• Reduced survey creation process by 50%
• Increased response to product category ratings an average of 150%

Read
Blog Post

How to Ensure You Get the Correct Sample Size

How many responses do you really need? This simple question is a never-ending quandary for researchers. A larger sample can yield more accurate results — but excessive responses can be pricey.

Read More
Video

Inside Qualtrics

An inside look at Qualtrics

Watch
Webinar

How to Take Control of Your Employee 360 Process

Running a 360-degree employee review process can be tough. We get it. You're either paying a ton to outsource or it's taking you forever to design the forms, analyze the feedback and create reports - to say nothing of nagging people to fill them out.

View
Case Study

Lands’ End Case Study

• Reduced overall research time by 25%
• Increased volume of market research by 30%

Read
Video

Cars.com Customer Video

Cars.com user talks about the decisions they make with data gathered through Qualtrics.

Watch
Case Study

World Wide Technology Case Study

• Reduced reporting time by 75%
• Increased engagement survey response rate by 25%

Read
Blog Post

Customer Expectations: 7 Types all Exceptional Researchers Must Understand

Customer satisfaction reflects the expectations and experiences that the customer has with a product or service. Expectations reflect both past and current product evaluation and use experiences.

Read More
Video

Advanced Editing Training

A 25 minute training to show you some of the many options in Qualtrics Research Suite.

Watch
Case Study

ING Case Study

• Reduced end-to-end survey program management from one month to two weeks
• Increased volume of research by 50%

Read
Video

Survey Best Practices

A five minute overview of a few survey best practices.

Watch
Blog Post

Customer Satisfaction 101: How to Execute a Smart Customer Satisfaction Survey

Customer satisfaction is one of the most essential elements of customer retention, customer loyalty, and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences.

Read More
Case Study

Yale School of Management Case Study

• Can accomplish vast majority of research without any need for programming
• Established Qualtrics as the backbone for Yale School of Management research

Read
Video

Centene Customer Video

Centene user talks about how the company has transformed into a data-driven organization.

Watch
Case Study

Cornell – S.C. Johnson Graduate School of Management Case Study

• Increased flexibility for users with university-wide license
• Compliance with Institutional Review Board’s strict criteria for data security

Read
Blog Post

A Guide to Using Qualtrics Research Suite

A quick, three-step look at how to use Research Suite. In this eBook you will learn about the key features that will help you create, edit, and distribute your survey.

Read More
Case Study

U.C. San Francisco School of Medicine Case Study

• Reduced survey creation time by 30%
• Increased flexibility with a university-wide license for 1,600 users

Read
Video

Qualtrics Offline Surveys

An overview of Qualtrics Offline Survey App

Watch
Case Study

Belkin Case Study

• Reduced research costs by managing surveys in-house
• Created a more efficient research team by leveraging a centralized platform

Read
Case Study

UCLA Anderson School of Management

• Reduced time to collect, sort and analyze data by over 50%
• Streamlined online surveys so a single person can manage the entire process

Read
Case Study

Ancestry.com Case Study

• Ability to create and launch online surveys in a matter of hours, without any programming
• Reduced outsourcing costs an average of $10,000 per survey by doing more research in-house

Read
Case Study

Ameritest Case Study

• Saved tens of thousands of dollars pulling marketing research processes in-house
• Reduced turnaround time for clients by 75%

Read
Blog Post

Beware of the popular, but unproductive leader

There’s an old adage, “It is better to be trusted than to be loved.” The wisdom in this statement is obvious. When the chips are down and a critical decision is staring a group in the face, people want a leader who is trustworthy and reliable far more than they want someone who is just popular or well liked.

Read More
Case Study

Michigan – Ross School of Business Case Study

• Standardized on an university-wide solution that includes 1,500 business school users
• Increased quality of research by empowering people to ask more questions, easily tweak surveys and run several iterations

Read
Blog Post

Research Quotes: 12 Research Quotes that Will Inspire You

Being a researcher requires inspiration and constant dedication. Maintaining a high level of intensity can be extremely difficult, especially when things don’t go as planned.

Read More
Blog Post

Do You Make Any of These 10 Employee Satisfaction Survey Mistakes?

A properly executed employee satisfaction survey helps companies understand the needs within the organization. However, there are common mistakes we see on a regular basis that all researchers must be aware of.

Read More
Case Study

True Value Case Study

• 25% increase in research volume
• 40% decrease in research costs

Read
Case Study

Saks Fifth Avenue Case Study

• Increased speed of data collection by 75%
• Centralized all research data for easy access and correlation across the company

Read
Blog Post

Do You Make any of These 7 Question Writing Mistakes?

Creating surveys that yield actionable insights is about details. And writing effective questions is the first step.

Read More
Blog Post

Bosses From Hell vs. Leaders With Vision

When it comes to bosses from hell, we’ve all heard the horror stories and seen the fallout. The good news is that it doesn’t have to be that way.

Read More
Case Study

Kellogg’s Case Study

• 95% reduction in administration time
• Scaled enterprise-wide to 30,000 employees

Read
Video

Kawasaki Customer Video

Kawasaki customer talks about all the different ways they use Qualtrics.

Watch

Customer Insights

Webinar

Gaining Global Insights: How to Use Qualtrics with a Worldwide Audience

As technology continues to tear down borders, it becomes increasingly important to know how to access and analyze global insights. Unlocking global information allows companies to expand and grow in ways that previously were unattainable. Although markets are expanding like never before, businesses still find it difficult to communicate with and understand a worldwide audience.

Join Qualtrics as we share how you can gain insights from customers and prospects in any region, language, or culture. This event will get you up to speed on everything you’d need to make data-driven decisions for a global audience.

View
Webinar

Voice of the Customer Best Practices: Characteristics of the Most Innovative VoC Programs

Join featured speaker Maxie Schmidt-Subramanian of Forrester Research Inc. and Qualtrics experts, as they share the latest research and best practices around voice of the customer (VoC) programs.

View
Webinar

How to Quickly and Easily Collect Customer and Employee Insights

In this era of instant gratification, customers and employees expect to be heard. To meet this demand, businesses today require fast, actionable insights to help drive company initiatives. Qualtrics has delivered on this need for more than 12 years. Watch on-demand to learn how Qualtrics can help you quickly and easily collect, analyze, and act on customer and employee insights.

View
Ebook

Determining Sample Size

How do you ensure you get the correct sample size for your customer and market research? Learn more in this eBook.

Download
Ebook

Customer Satisfaction Survey Questions

How do you write great customer satisfaction survey questions? This eBook will help get you started.

Download
Ebook

7 Tips for Writing Surveys

What you need to know to build the foundation of great research.

Download
Ebook

7 Tips for Writing Great Questions

Follow these simple tips to make sure you get the little things right in your next survey.

Download
Video

Welcome to Qualtrics

An introduction to Qualtrics

Watch
Webinar

From Data to Insights: Uncovering the ‘Aha’ Moments that Matter

Everyone talks about big data; we talk about fast data. Specifically, what you can do to turn data into insight and insight into action at every level of your organization.

View
Webinar

The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMS

Laura Jett, from Cricket Communications, will share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.

View
Webinar

Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways Soaring

Join Kyle Groff, Customer Insights Manager at JetBlue Airways, share how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way.

View
Webinar

Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion

Your website can be a valuable tool for collecting insights and driving business. Learn how Heather Blythe of Cox Media Group is driving higher engagement, better conversion, and increased customer insights through their web properties.

View
Case Study

Cricket Communications Case Study

• Increased survey response rate by 10% with text message surveys
• Increased smartphone Net Promoter Scores by 15 points by utilizing feedback to improve the customer experience

Read
Forrester Report

Sharpen CX Focus with Employee Engagement

Take your CX to the next level by improving employee engagement.

Download
Forrester Report

The Customer Experience Index, 2014

This report shows how you stack up against industry standards and your competitors. Case studies and recommendations to help you get a higher score.

Download
Case Study

E*TRADE Case Study

• Reduced advertising research costs by 70%
• Retained customers and millions of dollars in assets by acting quickly on real-time customer feedback
• Improved Net Promoter Score (NPS) by 43 points

Read
Other

Zombie Survey

How Long Would You Last in a Zombie Apocalypse?

View Now
Video

Introduction to Qualtrics Research Suite

An introduction to the power of Qualtrics Research Suite

Watch
Case Study

Quiznos Case Study

• Empowered a small marketing team to launch dynamic website content without any programming
• Achieved a 30% click-through rate on web intercepts

Read
Webinar

Building a Customer-Obsessed Enterprise

The modern customer wields more power than ever before and expects things faster, better, cheaper. Forrester Research calls this the “Age of the Customer.”

View
Case Study

PING Case Study

• Standardized on an enterprise research platform to support a global organization
• Provided real-time business insights to make time-critical enhancements

Read
Webinar

Improving Customer Experience with Website Feedback

Website feedback is a critical piece to any effective Voice of Customer program. Turn your website into an effective feedback channel.

View
Case Study

Six Flags Case Study

• Vastly improved the quantity and quality of annual research projects, while significantly reducing the cost of research to the organization
• Improved the quality and actionability of the reporting

Read
Video

Cricket Customer Video

Cricket user talks about how Qualtrics helps bring customer data into the organization.

Watch
Blog Post

Do You Overlook these 4 Key Customer Satisfaction Measurements?

When we have a great food experience at a new restaurant, we usually want to go back. Positive evaluations result in greater customer satisfaction, which leads to customer loyalty and product repurchase.

Read More
Video

Qualtrics Culture

What it's like to work at Qualtrics.

Watch
Case Study

Whistler Blackcomb Case Study

• Reduced reporting time from hours to minutes
• Increased NPS for summer sightseeing business by 28%

Read
Blog Post

What is NPS®? An Introduction to Net Promoter Score®

Why are so many executives focused on Net Promoter Score (NPS)? Many believe NPS is a valuable metric for growing both revenue and profits.

Read More
Case Study

Twilio Case Study

• Can provide executive teams with real-time data to make decisions based on facts, rather than anecdotes
• Standardized on a single, enterprise platform to consolidate research and prevent over-surveying


Read
Case Study

eHarmony Case Study

• Reduced survey creation time from hours to minutes, freeing up more time to analyze customer insights
• Gathered valuable feedback to make website changes and add new features to improve customer experience

Read
Blog Post

4 Ways to Ensure Valid Responses for your Online Survey

When you create an online survey, there is always a risk that respondents are just “clicking through” without actually looking at the content of a survey.

Read More
Blog Post

Customer Satisfaction Survey Questions: 5 Sample Templates You Can Use Right Away

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors...

Read More
Case Study

Wolverine Worldwide Case Study

• Increased customer satisfaction while transitioning to a consumer-first company – from product design and testing, to final production and purchase
• Avoided the average outsourcing costs of $40,000 per survey by enabling a small research team to handle a growing number of internal requests

Read
Case Study

The Weather Channel Case Study

• Can launch critical website studies in hours vs. days
• Increased volume of research by 50% with greater in-house flexibility

Read
Video

Qualtrics Basic Training

A 30 minute training to introduce the basics of Qualtrics Research Suite.

Watch
Case Study

Ascena Retail Group, Inc. Case Study

• Reduced survey creation process by 50%
• Increased response to product category ratings an average of 150%

Read
Video

Inside Qualtrics

An inside look at Qualtrics

Watch
Case Study

Lands’ End Case Study

• Reduced overall research time by 25%
• Increased volume of market research by 30%

Read
Video

Cars.com Customer Video

Cars.com user talks about the decisions they make with data gathered through Qualtrics.

Watch
Blog Post

Customer Expectations: 7 Types all Exceptional Researchers Must Understand

Customer satisfaction reflects the expectations and experiences that the customer has with a product or service. Expectations reflect both past and current product evaluation and use experiences.

Read More
Video

Advanced Editing Training

A 25 minute training to show you some of the many options in Qualtrics Research Suite.

Watch
Case Study

ING Case Study

• Reduced end-to-end survey program management from one month to two weeks
• Increased volume of research by 50%

Read
Video

Survey Best Practices

A five minute overview of a few survey best practices.

Watch
Blog Post

Customer Satisfaction 101: How to Execute a Smart Customer Satisfaction Survey

Customer satisfaction is one of the most essential elements of customer retention, customer loyalty, and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences.

Read More
Blog Post

A Guide to Using Qualtrics Research Suite

A quick, three-step look at how to use Research Suite. In this eBook you will learn about the key features that will help you create, edit, and distribute your survey.

Read More
Video

Qualtrics Offline Surveys

An overview of Qualtrics Offline Survey App

Watch
Case Study

Belkin Case Study

• Reduced research costs by managing surveys in-house
• Created a more efficient research team by leveraging a centralized platform

Read
Case Study

Ancestry.com Case Study

• Ability to create and launch online surveys in a matter of hours, without any programming
• Reduced outsourcing costs an average of $10,000 per survey by doing more research in-house

Read
Case Study

Saks Fifth Avenue Case Study

• Increased speed of data collection by 75%
• Centralized all research data for easy access and correlation across the company

Read
Video

Kawasaki Customer Video

Kawasaki customer talks about all the different ways they use Qualtrics.

Watch

Employee Insights

Webinar

You Can’t Manage Millennials: Recruiting, Engaging, and Retaining Millennials in Today’s Workforce

Millennials are disrupting the status quo in nearly every arena – from the music and food industries to politics to how we interact socially. Nowhere is their influence more keenly felt, however, than in the workplace – especially because it’s impossible to manage them.

Join us on this webinar to find out how to attract, engage, and retain Millennials in today's ever changing workplace.

View
Webinar

Multi-rater Reviews: How Technology is Improving the 360-degree Feedback Process

Multi-rater feedback is invaluable when it comes to developing better leaders and building a stronger company. Still, the process of getting that information can be time-consuming and challenging. At Qualtrics, we’re all about simplicity.

Join us on this webinar as we share three key ways the Qualtrics 360 product helps organizations leverage technology to improve their 360-degree feedback process.

View
Webinar

Moving the Needle on Employee Engagement

Harnessing the Potential Within Your Organization

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Webinar

How to Quickly and Easily Collect Customer and Employee Insights

In this era of instant gratification, customers and employees expect to be heard. To meet this demand, businesses today require fast, actionable insights to help drive company initiatives. Qualtrics has delivered on this need for more than 12 years. Watch on-demand to learn how Qualtrics can help you quickly and easily collect, analyze, and act on customer and employee insights.

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Webinar

Developing Great People – The Key to Happy Customers and a Strong Bottom Line

A Yum! Brands Case Study with Qualtrics 360

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Ebook

Employee Satisfaction Survey Questions

Employee satisfaction surveys help companies build positive employee relations and a positive work environment.

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Video

Welcome to Qualtrics

An introduction to Qualtrics

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Video

Qualtrics 360 Introduction

With Qualtrics 360, we make doing 360-degree employee feedback easier, faster, and more affordable. So bring your content and process and combine it with our technology and let us help you build a better workforce.

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Webinar

From Data to Insights: Uncovering the ‘Aha’ Moments that Matter

Everyone talks about big data; we talk about fast data. Specifically, what you can do to turn data into insight and insight into action at every level of your organization.

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Webinar

What is it? How Do You Improve it? 10 Best Practices from TNS Employee Insights

Engaged employees are more productive, contribute more to the bottom line, generate higher customer ratings, and help you attract new talent. On the flip side, actively disengaged employees cost the US approximately half a trillion dollars per year.

Join us to learn the best practices from Mike Schroeder, CEO of TNS Employee Insights, on how to design employee engagement surveys, measure engagement and, most importantly, improve employee engagement in your organization.

Watch it today!

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Ebook

8 Tips to Engage Your Employees

This eBook was featured in the Qualtrics Employee Engagement webinar with TNS Employee Insights in June 2014. The booklet is designed for managers as an easy guide to improve employee engagement. Filled with tips and best practices for increasing engagement among your work teams, this eBook provides practical guidance for managers based on real results from our research with some of the world’s leading organizations.

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Forrester Report

Sharpen CX Focus with Employee Engagement

Take your CX to the next level by improving employee engagement.

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Other

Zombie Survey

How Long Would You Last in a Zombie Apocalypse?

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Blog Post

Happy Employees = Happy Customers

It’s logical, right? Happy employees equal happy customers. And the more engaged, informed and empowered frontline employees are to serve the customer efficiently and effectively, the better your company’s customer experience will be, right?

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Video

Introduction to Qualtrics Research Suite

An introduction to the power of Qualtrics Research Suite

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Case Study

Rackspace Case Study

• Can control the entire 360-degree review process from start to finish
• Reduced costs of 360-degree assessments by 70 percent

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Blog Post

Think you know your top 10 leaders? Bet you don’t.

Some of the greatest leaders and most important employees in your organization are probably relatively unknown people who don’t have important titles. If you’re not careful, you just might be missing what they have to offer.

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Webinar

How to Measure and Improve Employee Engagement

High employee engagement is directly related to revenue, quality, and customer experience.

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Video

Qualtrics Culture

What it's like to work at Qualtrics.

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Blog Post

Employee Satisfaction Survey Questions: 3 Sample Templates You Can Use Today

Employee satisfaction surveys provide management with the knowledge and tools to build positive employee relations and a positive work environment. Employee attitudes, burnout tendencies, passion factors, loyalty, workplace climate and competitive intelligence are key indicators for employee retention, satisfaction, and productivity.

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Case Study

Sanford Health Case Study

• Cut the time from survey deployment to report delivery by six months
• Decreased demand for ad hoc employee engagement reports by 50%, allowing for greater research investment in other critical areas

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Case Study

Crate and Barrel Case Study

• 97% on-time completion rate in a two-month review window
• 75% reduction in assessment time for managers

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Video

Inside Qualtrics

An inside look at Qualtrics

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Webinar

How to Take Control of Your Employee 360 Process

Running a 360-degree employee review process can be tough. We get it. You're either paying a ton to outsource or it's taking you forever to design the forms, analyze the feedback and create reports - to say nothing of nagging people to fill them out.

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Case Study

World Wide Technology Case Study

• Reduced reporting time by 75%
• Increased engagement survey response rate by 25%

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Case Study

ING Case Study

• Reduced end-to-end survey program management from one month to two weeks
• Increased volume of research by 50%

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Case Study

Belkin Case Study

• Reduced research costs by managing surveys in-house
• Created a more efficient research team by leveraging a centralized platform

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Blog Post

Beware of the popular, but unproductive leader

There’s an old adage, “It is better to be trusted than to be loved.” The wisdom in this statement is obvious. When the chips are down and a critical decision is staring a group in the face, people want a leader who is trustworthy and reliable far more than they want someone who is just popular or well liked.

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Blog Post

Do You Make Any of These 10 Employee Satisfaction Survey Mistakes?

A properly executed employee satisfaction survey helps companies understand the needs within the organization. However, there are common mistakes we see on a regular basis that all researchers must be aware of.

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Blog Post

Bosses From Hell vs. Leaders With Vision

When it comes to bosses from hell, we’ve all heard the horror stories and seen the fallout. The good news is that it doesn’t have to be that way.

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Case Study

Kellogg’s Case Study

• 95% reduction in administration time
• Scaled enterprise-wide to 30,000 employees

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Video

Kawasaki Customer Video

Kawasaki customer talks about all the different ways they use Qualtrics.

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Market Insights

Webinar

Gaining Global Insights: How to Use Qualtrics with a Worldwide Audience

As technology continues to tear down borders, it becomes increasingly important to know how to access and analyze global insights. Unlocking global information allows companies to expand and grow in ways that previously were unattainable. Although markets are expanding like never before, businesses still find it difficult to communicate with and understand a worldwide audience.

Join Qualtrics as we share how you can gain insights from customers and prospects in any region, language, or culture. This event will get you up to speed on everything you’d need to make data-driven decisions for a global audience.

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Webinar

How to Quickly and Easily Collect Customer and Employee Insights

In this era of instant gratification, customers and employees expect to be heard. To meet this demand, businesses today require fast, actionable insights to help drive company initiatives. Qualtrics has delivered on this need for more than 12 years. Watch on-demand to learn how Qualtrics can help you quickly and easily collect, analyze, and act on customer and employee insights.

View
Ebook

Determining Sample Size

How do you ensure you get the correct sample size for your customer and market research? Learn more in this eBook.

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Ebook

7 Tips for Writing Surveys

What you need to know to build the foundation of great research.

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Ebook

7 Tips for Writing Great Questions

Follow these simple tips to make sure you get the little things right in your next survey.

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Video

Welcome to Qualtrics

An introduction to Qualtrics

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Webinar

From Data to Insights: Uncovering the ‘Aha’ Moments that Matter

Everyone talks about big data; we talk about fast data. Specifically, what you can do to turn data into insight and insight into action at every level of your organization.

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Webinar

Why Customers Buy

Conjoint Analysis: Unlocking the Secret to What Your Customers Value

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Webinar

The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMS

Laura Jett, from Cricket Communications, will share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.

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Webinar

Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion

Your website can be a valuable tool for collecting insights and driving business. Learn how Heather Blythe of Cox Media Group is driving higher engagement, better conversion, and increased customer insights through their web properties.

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Ebook

Basic Marketing Research Volume 1: Designing Your Study

This guide will introduce you to marketing research and show you how to focus your research design, find secondary sources of information, conduct interviews through personal, telephone, mail, and Internet based surveys and interviews.

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Webinar

3 Ways to Take Your Audience on a Survey Adventure

An inside look at some of the more advanced features Qualtrics has to offer like advanced logic, survey flow and triggers that are designed to make your research more impactful

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Case Study

E*TRADE Case Study

• Reduced advertising research costs by 70%
• Retained customers and millions of dollars in assets by acting quickly on real-time customer feedback
• Improved Net Promoter Score (NPS) by 43 points

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Other

Zombie Survey

How Long Would You Last in a Zombie Apocalypse?

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Case Study

Duke University Case Study

• Increased flexibility with a university-wide license for more than 4,600 users
• Saved roughly 80% of survey time by automating the process for sending invitations and reminders

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Ebook

Basic Marketing Research Volume 2: Building Your Survey

Basic Marketing Research Volume 2: Building Your Survey will give you the foundation you need to write effective questions and build a great survey.

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Video

Introduction to Qualtrics Research Suite

An introduction to the power of Qualtrics Research Suite

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Ebook

Basic Marketing Research Volume 3: Analysis and Results

Basic Marketing Research Volume 3: Analysis and Results introduces you to data analysis, and will serve as a guide in preparing your own quality report.

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Case Study

PING Case Study

• Standardized on an enterprise research platform to support a global organization
• Provided real-time business insights to make time-critical enhancements

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Blog Post

Why do People Participate as Respondents in a Survey?

Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answers to this question.

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Ebook

How To: A Guide to Using Qualtrics Research Suite

How To: A Guide to Using Qualtrics Research Suite is your first step to learning the basics of Qualtrics Research Suite.

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Blog Post

Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based upon the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas.

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Ebook

An Intro to Marketing Research

This book draws its “parentage” from the classic Research for Marketing Decisions by Paul E.Green, Donald S. Tull, and Gerald Albaum, but it is not a revision of that book.

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Video

San Diego State Customer Video

San Diego State user talks about how easy Qualtrics is to use.

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Video

Qualtrics Culture

What it's like to work at Qualtrics.

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Blog Post

4 Common Sense Tips for Creating Surveys that Work

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey.

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Webinar

3 Ways to Increase the Impact of Your Research

3 Ways to Increase the Impact of Your Research

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Case Study

Brown-Forman Case Study

• Saved an estimated $1 million in the first year by doing more in-house research
• Standardized on a single, enterprise platform for a global research team to deliver real-time consumer insights

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Blog Post

How to Conduct a Concept Test

Concept tests look for early points of product weakness and market failure that can be fixed pre-launch.

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Case Study

Stanford Business School Case Study

• Create online survey in as little as 30 minutes without any programming
• Increased university-wide use of Qualtrics by taking advantage of highly competitive pricing

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Case Study

University of Chicago Booth School of Business Case Study

• Reduced infrastructure costs with secure data storage on Qualtrics servers
• Improved productivity for graduate students with user-friendly, intuitive solution

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Blog Post

4 Ways to Ensure Valid Responses for your Online Survey

When you create an online survey, there is always a risk that respondents are just “clicking through” without actually looking at the content of a survey.

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Case Study

Citrix Case Study

• Cut survey building time by 50%
• Reduced internal support requests by 75%
• Gained 15-20% more research productivity with a unified survey platform

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Ebook

Qualtrics Survey Software: Handbook for Research Professionals

Qualtrics Survey Software: Handbook for Research Professionals will take you through all the different areas of the Qualtrics Survey Research Suite.

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Video

Experian Customer Video

Experian user talks about how data collected with Qualtrics helps inform decisions.

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Case Study

Wolverine Worldwide Case Study

• Increased customer satisfaction while transitioning to a consumer-first company – from product design and testing, to final production and purchase
• Avoided the average outsourcing costs of $40,000 per survey by enabling a small research team to handle a growing number of internal requests

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Case Study

The Weather Channel Case Study

• Can launch critical website studies in hours vs. days
• Increased volume of research by 50% with greater in-house flexibility

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Blog Post

9 Stages to Marketing Research Success

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study?

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Video

Qualtrics Basic Training

A 30 minute training to introduce the basics of Qualtrics Research Suite.

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Blog Post

5 Ways to Formulate the Research Problem

A clear statement of objectives will help you develop effective research. It will help the decision makers evaluate your project. It’s critical that you have manageable objectives.

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Case Study

Ascena Retail Group, Inc. Case Study

• Reduced survey creation process by 50%
• Increased response to product category ratings an average of 150%

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Blog Post

How to Ensure You Get the Correct Sample Size

How many responses do you really need? This simple question is a never-ending quandary for researchers. A larger sample can yield more accurate results — but excessive responses can be pricey.

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Video

Inside Qualtrics

An inside look at Qualtrics

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Case Study

Lands’ End Case Study

• Reduced overall research time by 25%
• Increased volume of market research by 30%

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Video

Cars.com Customer Video

Cars.com user talks about the decisions they make with data gathered through Qualtrics.

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Video

Advanced Editing Training

A 25 minute training to show you some of the many options in Qualtrics Research Suite.

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Case Study

ING Case Study

• Reduced end-to-end survey program management from one month to two weeks
• Increased volume of research by 50%

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Video

Survey Best Practices

A five minute overview of a few survey best practices.

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Case Study

Yale School of Management Case Study

• Can accomplish vast majority of research without any need for programming
• Established Qualtrics as the backbone for Yale School of Management research

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Video

Centene Customer Video

Centene user talks about how the company has transformed into a data-driven organization.

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Case Study

Cornell – S.C. Johnson Graduate School of Management Case Study

• Increased flexibility for users with university-wide license
• Compliance with Institutional Review Board’s strict criteria for data security

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Blog Post

A Guide to Using Qualtrics Research Suite

A quick, three-step look at how to use Research Suite. In this eBook you will learn about the key features that will help you create, edit, and distribute your survey.

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Case Study

U.C. San Francisco School of Medicine Case Study

• Reduced survey creation time by 30%
• Increased flexibility with a university-wide license for 1,600 users

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Video

Qualtrics Offline Surveys

An overview of Qualtrics Offline Survey App

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Case Study

Belkin Case Study

• Reduced research costs by managing surveys in-house
• Created a more efficient research team by leveraging a centralized platform

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Case Study

UCLA Anderson School of Management

• Reduced time to collect, sort and analyze data by over 50%
• Streamlined online surveys so a single person can manage the entire process

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Case Study

Ameritest Case Study

• Saved tens of thousands of dollars pulling marketing research processes in-house
• Reduced turnaround time for clients by 75%

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Case Study

Michigan – Ross School of Business Case Study

• Standardized on an university-wide solution that includes 1,500 business school users
• Increased quality of research by empowering people to ask more questions, easily tweak surveys and run several iterations

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Blog Post

Research Quotes: 12 Research Quotes that Will Inspire You

Being a researcher requires inspiration and constant dedication. Maintaining a high level of intensity can be extremely difficult, especially when things don’t go as planned.

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Case Study

True Value Case Study

• 25% increase in research volume
• 40% decrease in research costs

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Blog Post

Do You Make any of These 7 Question Writing Mistakes?

Creating surveys that yield actionable insights is about details. And writing effective questions is the first step.

Read More
Video

Kawasaki Customer Video

Kawasaki customer talks about all the different ways they use Qualtrics.

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