XM Knowledge Base
XM ADVOCATES
A private community for innovators in XM
Join one of the world’s best customer advocacy programs. Connect with a powerful network of peers from diverse backgrounds, including senior executives and program managers, as we help build your personal brand as a leader in XM. Unlock access to exclusive training materials, resources and discussions and serve as a customer reference to peers thinking about starting with Qualtrics.
Top features
CONNECT
Easily browse through peer profiles and learn about XM at their organization. If you find a peer you
would like to meet and learn from, send them a connection request.
MEET
Chat and arrange online meetings with peers you’ve connected with. We do all the heavy lifting of sending meeting invites, reminders, and video conferencing. Just pick a date and time and get ready
to share.
PROMOTE
Promote your peers and help others find the right expert by leaving reviews after meetings.
EARN REWARDS
Earn points when you respond to a request from our team to chat to a peer. You can redeem your points for swag kits, meetings with our XM Scientists, product certification courses, and much more.
STAY UPDATED
Follow the latest news and updates from the XM community and get regular product updates and thought leadership from Qualtrics delivered straight to your inbox.
CONTROL YOUR EXPERIENCE
The XM Advocates app gives you total control on your participation rate. Set boundaries on how often you want to be matched with peers. Adjust these
settings anytime.
See other advocates
in action
As an XM Advocate you can partner with Qualtrics to tell your story
through case studies, videos, speaking engagements, and more
Under Armour
Case Study Video
Chobani
Web Case Study
Airbnb
Qualtrics Master Session
How does it work?
Step 1
Download the “Qualtrics XM Advocates” app from
either Apple’s App Store or Google Play Store.
Tap the “I’m interested in joining” button and schedule a
time to meet with a recruiter.
Step 2
The recruiter will walk you through setting up your profile, which consists of information about you, which Qualtrics products you’re using, and how you’re using them.
Step 3
You’re all set! Find other advocates that you’d
like to learn from and send them a connection
request. If they accept, you can immediately chat
and set up online meetings.
How does it work?
Step 1
Download the “Qualtrics XM Advocates” app from
either Apple’s App Store or Google Play Store. Tap
the “I’m interested in joining” button and schedule a
time to meet with a recruiter.
Step 2
The recruiter will walk you through setting up your profile, which consists of information about you, which Qualtrics products you are using, and how you are
using them.
Step 3
You’re all set! Find other advocates that you would
like to learn from and send them a connection
request. If they accept, you can immediately chat
and set up
online meetings.
Download the app to
join a
community of
XM advocates
Questions? Answers.
By participating in the program, you are also indicating that they are willing to be an advocate for Qualtrics. This means that you are willing to meet with prospective customers who are thinking about starting with Qualtrics and share with them the results you have seen.
Lastly, the XM Advocates program provides an opportunity to express your interest in partnering with Qualtrics to produce public content (e.g., case studies, speaking engagements, etc.). While producing public content with Qualtrics is optional, speaking with peers in private one-to-one meetings is required in order to join the program.
You can track your rewards point balance in the app and see a history of how your points have been spent.