DIGITAL EXPERIENCE ANALYTICS
Understand customer behavior. In real-time.
Use advanced digital analytics, session replay, and behavioral heuristics to develop a deeper understanding of broken digital journeys and drop-off points so you can drive better decisions and create a world-class user experience.
and impact with
Make every session an opportunity to improve the customer experience – without asking a single question. Watch replays of visitor sessions to uncover the context behind your digital data and identify the root cause of frustrations, errors, and negative trending engagement metrics.
Omni-channel analytics dashboards
Estimate business impact
of user engagement
Visualize behavioral, experiential, and operational data and see the full picture of online user behavior and customer sentiment–including how they impact your bottom line.
- Uncover issues and opportunities by combining your experience data with third-party operational data – like Google and Adobe Analytics – all on a single dashboard
- Use advanced digital analytics, session replay, and behavioral heuristics to develop a deeper understanding of broken digital journeys and drop-off points so you can drive better decisions and create a world-class
- Improve customer acquisition and conversion rates with a macro-view of behavior across your digital properties
Customer privacy controls
Give your customers peace of mind
Put your customers in control with the ability for them to opt-out of session recordings if personally identifiable information (PII) is captured. You can automatically hide or remove PII data points from being recorded and delete session recordings at any time.
Get started with Qualtrics digital experience analytics today
The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences
Digital Experience Analytics FAQs
Learn more about measuring customer experience