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Qualtrics XM Platform_

Pricing & Plans

Three category-defining product suites for experience management—powered by leading AI and packaged to suit your programme’s needs.

  • Pay for planned usage
  • Insights for everyone
  • Best-in-class flexibility
Find Your Plan

Unlock more value with our three suites for holistic XM

XM for

Customer Experience

With our full suite that includes Digital, Care, and Locations, you can give all your frontline teams the best AI-guided customer experience software—conversational surveys that get to a deeper level of insight, tailored solutions for efficient customer resolutions, and analytics that automatically identify the most costly friction points in digital and omnichannel experiences.

Products

Best for digital owners who want to increase conversion, increase CSAT, and reduce the cost to serve

Collect and analyse quantitative, qualitative, and behavioural data to form a complete understanding of the customer journey, improve digital experiences at scale, and reduce friction and costs

Best for customer experience and contact center leaders who want to retain and upsell more customers

Get timely, integrated insights to make better decisions on resource allocation and streamline care journeys. Boost productivity, increase customer lifetime value and reduce risk—all while saving on cost

Best for CX leaders in location-based industries such as hospitals, restaurants, hotels, automotive, retail, oil and gas

Deliver real-time, actionable insights to every location-based team to resolve more issues and ensure that every customer interaction is human, positive, and memorable

Pain Points

Quantitative data lacks human insight

Silos hinder effective action

Full context of the customer journey isn’t visible

Unoptimised self-service leads to channel switching and high costs

High-cost manual processes

Low support satisfaction

High call volume and long hold times

High agent turnover and compliance risk

Difficult to analyse feedback across channels

Incomplete view of customer journey

Lack of location-specific insights for improving low performing locations

Difficulty ensuring consistent customer experiences

High turnover across the frontlines

Benefits

Collect and analyse quantitative, qualitative, and behavioural data to form a complete understanding of the customer journey, improve digital experiences at scale, and reduce friction and costs

Get timely, integrated insights to make better decisions on resource allocation and streamline care journeys. Boost productivity, increase customer lifetime value and reduce risk—all while saving on cost

Deliver real-time, actionable insights to every location-based team to resolve more issues and ensure that every customer interaction is human, positive, and memorable

Pricing

Based on digital interactions including survey responses

Based on care interactions including survey responses, call records, chat conversations and emails

Based on location interactions including survey responses and online reviews

XM for

Employee Experience

Qualtrics for People Teams

With our full suite that includes Engage, Lifecycle, and Analytics, you can give your managers at every level AI-surfaced recommendations on the next best steps they can take to drive engagement and productivity—and take advantage of AI-driven analytics that help reduce costly attrition, optimise the candidate journey, and more.

Qualtrics for People Teams

Products

People Engage

Best for employee experience leaders who want to improve engagement, productivity, and lower the costs of attrition

Improve engagement, productivity, and retention at scale by empowering people managers at every level

People Lifecycle

Best for talent acquisition and people development leaders who want to optimise employee journeys

MOBILE BULLETS Grow your people and reduce attrition by delivering the right employee experience and development opportunities, from hire to exit

People Analytics

Best for people analytics leaders who want to know which investments will drive the most business impact

Make confident workforce decisions based on data and insights to drive maximum value for the business and its people

Pain Points

Low engagement and productivity

High cost of attrition and replacing talent

EX investments aren’t connected to business results

Unoptimised candidate journey

High cost of attrition and replacing talent

Investments in employee development aren’t driving results

Difficult to develop people across the organisation

Lack of actionable, real-time insights

Hard to identify which EX investments will drive maximum business impact

Difficult to deliver data narratives that convince business partners to act

Benefits

Improve engagement, productivity, and retention at scale by empowering people managers at every level

Grow your people and reduce attrition by delivering the right employee experience and development opportunities, from hire to exit

Make confident workforce decisions based on data and insights to drive maximum value for the business and its people

Pricing

Based on employee count

Based on employee count, with option to add full or partial coverage for 360 Development

Based on employee count, with option to add coverage for high-use organisations

XM for

Strategy & Research

Qualtrics for Strategy & Research

With our full suite that includes Research, UX, and Brand, you can leverage powerful AI that makes research more cost-effective across your entire practice; including conversational surveys that get to a deeper level of insight, video feedback that can be analysed and interpreted at scale in minutes, and a single hub for all your organisation’s strategic research.

Qualtrics for Strategy & Research

Products

Strategic Research

Best for research and insights leaders who want to make research more cost-effective and find deeper insights, faster

Conduct research faster and get higher-quality insights, reduce fragmented spend on point solutions and agencies, and drive efficiencies across the business

Strategic UX

Best for product and UX leaders who want one solution for all their product research

Use one cost-efficient platform to quickly collect data via numerous methods, including remotely and asynchronously. Simplify recruitment and allow participants to submit feedback on their own

Strategic Brand

Best for marketing and brand leaders who want deeper, more actionable insights in real time

Drive ROI with a complete view of brand health, take the right actions for growth, and build a confident brand strategy without black box metrics

Pain Points

Long research cycles slow down decision making and speed of business

Budget reductions force
trade-offs

Struggling with poor decision outcomes

Juggling tools slows time to insight

Resource constraints make it hard to scale

Difficult to find and engage representative users

Unable to influence stakeholders

Lack of in-depth insights

Ad-hoc or agency run studies cost too much and take too long to deliver insights

Lack of actionability for marketing

Complex methodologies slow down action

Benefits

Conduct research faster and get higher-quality insights, reduce fragmented spend on point solutions and agencies, and drive efficiencies across the business

Use one cost-efficient platform to quickly collect data via numerous methods, including remotely and asynchronously. Simplify recruitment and allow participants to submit feedback on their own

Drive ROI with a complete view of brand health, take the right actions for growth, and build a confident brand strategy without black box metrics

Pricing

Based on interactions including number of survey responses and minutes of video feedback

Based on interactions including number of survey responses and minutes of qualitative feedback

Based on interactions including number of brand tracking responses and social mentions

EXPERIENCE MANAGEMENT PLATFORM_

Innovate and scale with the unified

power of one platform

Delivering a connected, intelligent system for ALL your customer and employee profile data,
included in every license

Experience ID

Identify experience gaps and new opportunities for growth

  • Ultimate listening
  • Dynamic segmentation
  • Single view of every experience
Qualtrics iQ

Intelligently prioritise high-impact, personalised actions

  • Sentiment analysis
  • Simplified stats
  • Automated recommendations
xFlow

Implement end-to-end automation to translate data to business outcomes

  • Seamless integrations
  • Automated actions
  • Close the loop at scale

    The world’s best brands turn to Qualtrics to
    deliver breakthrough customer experiences

    Qualtrics customer logos Qualtrics customer logos

    PRICING PHILOSOPHY_

    More on our pricing philosophy

    The Qualtrics Platform’s three suites for experience management and their underlying products and solutions are offered with our three tenets of sensible pricing:

    • You get the best XM software, for everyone. Within every suite and product, our leading AI and technology is included—for an unlimited number of users.
    • You only pay for what you plan to use. Our competitive pricing is based on metrics you know and can forecast and account for accurately. See our FAQ below for more details.
    • You have best-in-class flexibility and scalability. Upgrading or expanding your programme is simple—especially if you purchase a full suite that allows you to allocate your license across other products and solutions without new contracts or charges.

    EXPERIENCE MANAGEMENT_

    Pricing FAQ

    There are three benefits to buying a full suite:
    1) Customers have the flexibility to consume different interactions interchangeably within the suite, allowing for better omnichannel programmes and analytics
    2) Customers can enjoy better pricing (through volume discounting) by pooled interactions
    3) No additional contracts needed when customers need to unlock another channel or product

    Yes, it is possible to upgrade your Qualtrics product to a full suite. Qualtrics offers flexibility and options for customers to upgrade or expand their existing solutions. When you are ready to transition to the suite, you can reach out to your customer success manager or account manager to discuss the conversion process.

    An interaction is defined as a data record collected or/and processed by Qualtrics to deliver XM insights and drive optimal actions. There are different interaction types consumed under different products and suites. Below are examples of interactions by the three suites, which are all interchangeable within the suite.
     

    image explaining an interaction at Qualtrics

    Qualtrics reviewed our customer buying patterns, product usage trends, and industry best practices to determine the blended pricing rates based on the interaction types for each product SKU.

    Pricing and plans may differ based on industry security requirements and product availability

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