Qualtrics for Automotive
Powering engagement that drives innovation and loyaltyThe world's leading car manufacturers create passionate customers through passionate, engaged employees.
Customer Experience
Exceed expectations at every mile marker through actionable customer insights- Post-test-drive surveys
- Post-purchase feedback collection
- Ad-hoc driver preference research
- Vehicle maintenance/service satisfaction reports
- Website visitor targeting and engagement
Qualtrics For Customer Experience
Whether your customer is browsing the sales floor or being billed for a routine oil change, providing an exceptional customer experience is mission critical in the automotive industry. Even more critical? Getting the feedback you need to improve each touch point along your customers' journeys. Using Qualtrics’ intuitive and powerful platform, you can engage your customers at every interaction through satisfaction surveys, website feedback, and NPS®. Use customer feedback and research to build loyalty across all revenue channels, from the first test drive to post-purchase maintenance checks.
Customer browses website
Invite customers to provide contact details, schedule a test drive, and share information about the vehicle they’re looking for. Call center delivers an automated appointment reminder.
Customer enters dealership for test drive
Customer is greeted by a sales associate that is prepared with customer profile and interest information. After test drive, customer receives SMS/email follow-up survey about their experience.
Customer visits dealership website on their phone
Website recognizes return visitor and profile information, offering a financing promotion to encourage a return visit to the dealership.
NPS (Net Promoter Score)
With Qualtrics’ Bain-certified NPS, you can combine in-moment and long-term customer satisfaction feedback to accurately measure and improve customer experience.
Lead Generation
Target the right profiles at the right time on your website or mobile site, with opportunities to capture contact details, provide additional information, and convert online visitors to in-store visitors.
Dynamic Dashboards
With dynamic, role-based dashboards and mobile analytics the right people get the real-time data they need.
Native Text Analytics
Native text analytics allows you to identify trending topics or key product and service gaps.
Transactional NPS & CSAT
Trigger automatic surveys 1-3 days following a specific event. Easily collect feedback on a single interaction or a group of related interactions. Use Qualtrics’ Bain-certified NPS questions to ensure accuracy.
Relational NPS & CSAT
Send surveys on a predetermined schedule to collect feedback about each client’s overall relationship with your company. Use Qualtrics’ Bain-certified NPS questions to ensure accuracy.
Ad-hoc Research
Perform rapid, ad-hoc research to answer your most immediate questions, including financing promotions, A/B testing, promotions, and customer preference research.
Driver Satisfaction Panel Research
Recruit, engage, and reward your own in-house panel of survey respondents to collect comprehensive customer feedback and preference data whenever you need it.
Case Management
Enable automated tracking of identified service issues and assign them to the right people within your organization.
Post-Transaction Satisfaction Surveys
Enable automated feedback surveys that capture insights immediately after a customer makes a transaction, helping you increase share of wallet with customers.
Post-Quote Feedback Surveys
Gather feedback before you lose customers by pinpointing which issues are harming your overall customer experience.
Page-Level Website Feedback
Allow potential customers to provide feedback on your website content so you can provide the information that best represents your vehicles and brand.
Website Engagement & Satisfaction
Engage users to understand exactly what they are looking to find, then provide the targeted promotions, offers, and invitations necessary to increase conversion, all without the help of IT.
Mobile Engagement & Satisfaction
Interact with users on their mobile devices as they research your brand, then provide the targeted invitations and experiences that drive greater engagement and lead to in-store visits.
Market Research
Discover what drives customer loyalty- Ad effectiveness testing
- Purchase driver analysis
- Competitor benchmarking
- Website engagement monitoring
- Brand perception tracking
Qualtrics For Market Research
Qualtrics’ intuitive, powerful survey platform makes it easy to win new customers and increase loyalty in existing clients. Base all of your pricing, service, and inventory decisions on up-to-date market data and get an inside look at up-and-coming preferences in vehicle design, safety features, technology, and fuel efficiency.
Market researchers across the automotive industry use Qualtrics to do just about everything — from competitive benchmarking to ad testing. So whether you’re looking to track long-term brand perception or you want to know which features parents are looking for in their next family vehicle, Qualtrics is your one stop shop for automotive market research.
Conjoint Analysis
Understand the value your clients attach to the unique products and services you offer. Optimize the customer experience without breaking the bank.
Market Trends
Stay on the leading edge of industry and market trends to keep your company ahead of the curve.
Market Segmentation
Track customer behavior across unique segments such as loyalty tier, spend tier, or customer type. Take action based on the value associated with each unique segment.
Panel Management
Recruit, engage, and reward your own in-house panel of survey respondents to get the most accurate data for your organization.
Psychographic Surveys
Take your level of customer understanding beyond "who is buying" to truly understand "how to get them to buy.” Pinpoint the steps your organization needs to take to create brand loyalty across all services.
A/B Testing
Test new features or processes to quickly understand how they can positively impact the customer experience across the entire journey and through every channel.
Product Development
Gather customer feedback on new products and services early in the development cycle to save time and money.
Brand Tracking
How is your brand perceived across the unique consumer segments that make up your customer base? Easily track brand perceptions and brand equity to capitalize on strengths while addressing weaknesses.
Purchase Behavior
Understanding what, where, and why your customers are buying can enable you to better to meet your customer needs and attract additional business.
Ad Testing
How does ad content influence the way clients perceive your brand or encourage purchases and service adoption? Answer these questions and more by conducting in-depth ad testing across key client segments online and direct.
Competitive Benchmarking
Put everything into perspective by gaining an understanding of where you stand in relation to your key competitors. Capitalize on key business differentiators and identify gaps in products and service.
Employee Insights
Remove employee engagement blind spots- Employee engagement surveys and reports
- Employee 360 reviews
- Onboarding feedback
- Exit interviews
- Sales training testing and assessment
- Employee certification test/surveys
Qualtrics For Employee Insights
Disengaged employees bring everyone down. From a technician who isn’t invested in quality control to a sales representative who overly pressures customers, disengagement trickles down and negatively impacts your customer experience and your business's bottom line. With Qualtrics, you have all the tools you need to hire, develop, and keep your best employees, and identify engagement problems the moment they arise.
Qualtrics’ dynamic platform makes it easy to link employee sentiment to the various steps in the customer journey, which means you can turn insights into action for improvement. Qualtrics Employee Engagement puts all of the tools in your hands to ensure that you attract and keep the people who deliver the highest quality automotive products and the best experience for your customers.
Employee 360 Reviews
Develop a better workforce with fast and customizable 360 employee reviews.
Employee Engagement
Discover what truly motivates your employees so you can improve and grow your business from the inside-out.
Onboarding Feedback
Find out how to improve and tailor the onboarding process so every employee–from assembly line worker to salesperson – can quickly integrate and begin to drive innovation.
Exit Insights
Understand why employees leave and identify pain points to help you retain and engage your workforce.
Service Agent Training Certification
Ensure that your front-line employees have the knowledge and training they need to provide exceptional care at every service check.
Ad-Hoc Employee Surveys
Get on-demand answers to engagement problems as they arise.
Now showing on one platform.
Welcome to the future of Insights.
Customer Experience
Build greater brand loyalty by asking about your customers’ experiences and acting on their feedback.
Employee Insights
Happy employees create happy customers. Identify the drivers of employee engagement and satisfaction to drive positive customer interactions.
Market Research
Thoroughly understand your market and deliver ahead of customer expectations.