BUSINESS TO BUSINESS EXPERIENCE MANAGEMENT

A new era in B2B
Experience Management

Qualtrics Experience Management is helping the world’s biggest and best B2B

organizations transform customer, employee, brand, and product experiences

to help increase sales, renewals and grow market share.

The world's
best brands
choose
Qualtrics

More than 18,000 organizations relay on Qualtrics

Manage every experience that matters to your organization from identifying the sweet spot that makes you stand out from your competitors to transforming your employee experience around delivering a world-class service to your customers.

The Qualtrics Experience Management Platform™ helps you connect the dots and see how improvements in one area impact the metrics your business cares by combining your Experience Data and the Operational Data from your CRM, HRIS and ERP.

B2B is different from B2C — your XM program should be too. Working with some of the world’s leading B2B organizations, we’ve designed world-class programs and best practices to help you deliver breakthrough experiences for your customers and employees.

Three powerful suites for optimizing
experiences across your business

Optimize all the experiences your business delivers—using specialized AI that uncovers insights from mountains of data, prioritizes actions that drive results, and empowers everyone to improve customer and employee experience outcomes.

CX surveys

Surface pain points, spot experience gaps, and pinpoint trends before they have a chance to escalate – and guide teams to take actions that count. This is next-level customer experience management that drives long-term loyalty.

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Advanced employee experience software to build engaged and high-performing teams, increase employee retention, and make informed and timely business decisions, powered by Qualtrics AI.

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Product research survey data

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that convert prospects into customers.

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Improving the digital experience
for thousands of brands

View all customer stories

Learn about our customers' successes

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With Qualtrics, the moment we receive feedback we can alert the right teams to take action, to mend those relationships, to solve critical issues in real time with our customers.

Emma Sopadjieva
Head of CX Analytics

25%

Increase in account value

Learn more about our solutions

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