Qualtrics for Travel & Hospitality
Testing the waters successfullyRoyal Caribbean used Qualtrics to refine its message and launch a
multi-million dollar, award-winning ad campaign.
customer experience
Create loyalty that a cheaper rate can't buy- Post-stay / post-trip satisfaction surveys
- Targeted promotions
- Real-time case management
- Booking abandonment solutions
Qualtrics For Customer Experience
It’s a big world out there. So for travel and hospitality brands, why does it seem so small? With a single search potential guests can compare you to your competition — based on price, or those ever-important guest reviews. In such a competitive environment, you can’t afford to deliver anything less than an exceptional, customer-centered experience at every opportunity.
With Qualtrics, you can gauge how guests feel during or after their experiences. Run post-stay & post-trip satisfaction surveys, deliver targeted offers on your website to encourage booking, and resolve service issues in real-time with end-to-end case management.
Organizations that use Qualtrics see significant boosts in NPS, online booking conversion, and guest satisfaction. The insights you’ll gain will increase your ability to earn loyalty and recommendations from your guests.
NPS® (Net Promoter Score)
With Qualtrics’ Bain-certified NPS, you can combine in-moment and long-term customer satisfaction feedback to accurately measure and improve customer experience.
Relational & Transactional CSAT
Capture client satisfaction metrics related to individual transactions or overall satisfaction.
Booking Abandonment Surveys
Engage visitors after they leave your website to understand why they may have left without booking their stay or trip, and offer incentives or solutions to encourage a return visit.
Post-Experience Surveys
How was the check-in experience? Was room service up to a guest’s expectations? How did a guest feel about their entire trip? Uncover insights on where and how to improve.
Real-Time Experiments
Quickly perform experiments to improve everything from click-through, to conversion, to on-property experience.
Targeted Offers
Provide targeted offers on your website to encourage booking based on online behavior and profile criteria, all without the help of your IT department.
Dynamic Dashboard
With dynamic, role-based dashboards and mobile analytics the right people get the real-time data they need.
Case Management
Enable automated tracking of identified service issues and assign them to the right people within your organization. Follow up instantly with dissatisfied guests and travelers.
Website Feedback
Allow visitors to give feedback on your website, holistically or on a page-by-page basis, so you can pinpoint where improvements are needed.
Native Text Analytics
Built-in text analytics allows you to identify trending topics or key service gaps.
Market Research
Deliver what your guests want, long before they ask- Guest preference research
- Loyalty program assessment
- Online booking driver analysis
- Competitive benchmarking
Qualtrics For Market Research
To fully understand every aspect of your market, and to identify emerging opportunities for growth and retention, you need a research platform that’s up to the challenge.
No matter the size, scope, or sophistication of the project, Qualtrics makes conducting market research simpler than ever. Gather insights on everything, from pricing studies and online booking driver analysis to competitive benchmarking and loyalty program assessment.
With Qualtrics you can run experiments and test ideas almost as fast as you can think of them. Bottom line? If there’s a research project you’d like to conduct, you can do it easier and faster on Qualtrics.
Competitive Benchmarking
Put everything into perspective by gaining an understanding of where you stand in relation to your key competitors. Capitalize on key business differentiators and identify gaps in products and service.
Ad Testing
How does ad content influence the way people perceive your brand and/or encourage conversion? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.
Brand Tracking
Easily track brand perceptions and awareness. Capitalize on strengths while addressing weaknesses.
Purchase Behavior
Increase your level of customer understanding. Dive into the lifestyle, behavior, and habits that influence booking decisions.
Panel Management
Recruit and manage new research panel members to increase response rates and quickly collect high-quality data that leads to better insights.
A/B Testing
Test new features or processes to quickly understand how they can positively affect the customer experience across the entire journey and through every channel.
Mobile Experience Optimization
Understand how people are experiencing your mobile site and apps and make improvements based on their feedback.
Conjoint Analysis
Understand the value your customers attach to unique features and services offered by your company. Optimize the customer experience without breaking your budget.
Market Trends
Where is your industry headed? Monitor industry and market trends to keep your company ahead of the curve.
Market Segmentation
Track customer behavior across unique segments. Take action based on the value associated with each customer type.
Employee Insights
When your employees go the extra mile, they propel your brand even further- Employee 360 reviews
- Employee insight
- Onboarding feedback
- Exit interviews
Qualtrics For Employee Insights
In the travel and hospitality industries, customer satisfaction is everything — and it starts with employee engagement. Employees who are motivated to go above and beyond for your customers drive brand growth in a way your marketing team can’t.
Qualtrics makes it easy to transform data into actionable insights for your organization’s employees regardless of their location. Qualtrics’ flexibility and endless ways to collect feedback makes it simple to identify areas for improvement and opportunities for growth.
With all your employee, customer, and market data on one platform, Qualtrics makes it easy to see how improving employee satisfaction drives customer satisfaction.
Employee 360 Reviews
Customizable 360 reviews provide additional perspective for understanding how employees are contributing to their teams.
Engagement Drivers
Identify what drives engagement across your organization, from executives to guest-facing employees.
OnBoarding Improvement
Find out how to improve and tailor the onboarding process so every employee can hit the ground running.
Exit Insights
Discover why employees leave and pinpoint areas for improvement to help you retain and build a stronger workforce.
Ad-Hoc Employee Surveys
Immediately gather employee feedback and make fast, data-driven decisions for your workforce.
Post-Interview Feedback
How do candidates feel about the interviews they attended? With Qualtrics, you can improve the entire interviewing process to help you land highly sought-after candidates.
Now showing on one platform.
Welcome to the future of Insights
Customer Experience
Build greater brand loyalty by asking about your customers’ experiences and acting on their feedback.
Employee Insights
Happy employees create happy customers. Identify the drivers of employee engagement and satisfaction to drive positive customer interactions.
Market Research
Thoroughly understand your market and deliver ahead of customer expectations.