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QUALTRICS MASTERCLASS: CX-EX JOURNEY MAPPING // DUBLIN

Create a sustainable customer-centric culture using CX-EX journey mapping

Tuesday 20 September 2022 // 10am IST


Join this live CX-EX Journey Mapping Masterclass, coming to you in Dublin, to learn how to build a culture that enables employees to deliver incredible customer experiences.

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Overview:

It can sometimes feel as though your customers and employees are on completely separate journeys. One experiencing your brand from the outside, the other from the inside. But when your employees are disconnected from the people they’re serving, how can they deliver exceptional experiences? And when you don’t think about what your employees are going through, how can customer-centricity be more than a buzzword?

In 2022, brands can’t afford to lose sight of the interconnectedness of their employees and customers. Especially with more employees suffering burnout and looking to quit, and consumers able to switch brands in seconds after a poor experience.

In this workshop, we’ll explore how you build meaningful links between employees and customers using journey mapping. And you’ll leave with a way forward to building a culture that enables employees to deliver incredible customer experiences (and want to stick around a long time to do it).

During this interactive workshop, we’ll cover:


  • Building employee and customer user personas

  • Creating employee and customer journey maps

  • Identifying the moments that matter and intersection points

  • Using journey mapping to design new experiences

  • Showing the ROI of connecting employees and customers

  • Using design thinking principles to influence both revenue and cost to serve

 

Agenda:

9.30AM – 10.00AM – Registration / Networking Breakfast

10.00AM – 10.45AM – Getting started with Journey Mapping

10.45AM – 11.00AM – Coffee break

11.00AM – 1.30PM – Journey Mapping Workshop

1.30PM – 2.00PM – Networking Lunch
 

Location:

The Dean Dublin, 33 Harcourt St, Saint Kevin’s, Dublin 2, Ireland
 

Cost:

Complimentary

date

20 September 2022

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time

9.30AM – 2.00PM

location

The Dean Dublin, 33 Harcourt St, Saint Kevin’s, Dublin 2, Ireland

By registering for this event you agree to allow Qualtrics to share and process your personal data for purposes of follow-up with regard to the content of this event, in accordance with our Privacy Statement.