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Overview of Customer Experience Edge study in Singapore

The CX Edge study provides reference point benchmarks for keystone CX metrics like Net Promoter Score and customer satisfaction. This Overview highlights the key metrics and themes for Singapore in the second wave of the study.

In this report, you'll

  • The general increase in preference for digital first services
  • How digital interactions continue to grow, especially in bank and health
  • How digital edge customers increasingly expect AI to be part of the future experience

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