XM Knowledge Base
The authoritative guide to Voice of the Customer (VoC)
This Voice of the Customer Guide includes answers to VoC questions, and tangible steps for establishing a multi-source insight methodology. Learn how to establish a best-in-class VoC program to support your brand.
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands investing VoC programs that employ a closed-loop process.
Market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales.
In this ebook,
you'll learn
- What is VoC and why it’s important
- The 5 characteristics of highly-effective VoC programs
- How to build a best-in-class VoC program
- How to deliver the lowest TCO for VoC
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