Breakfast Roundtable -
Next Generation Customer Centricity

Join Qualtrics and Bain, at an executive roundtable focussed on next generation customer centricity – and how to get there.

Over three decades supporting customer-led transformations, we’ve found the fundamentals of customer-obsessed companies remain consistent, underpinned by commitment to listening, learning, and acting on what matters to customers.

However, the art of the possible is changing dramatically while customer expectations continue to rise. Value propositions are a fusion of product features with rich digital and physical experiences. Innovation cycles are measured in hours not months and years.

We have found that most customer leaders have a clear vision for what they want to accomplish but are challenged by ‘rusted-in’ processes such as legacy technology, blurred boundaries on customer ownership, and difficulty in aligning propositions with target customers, to name just a few examples.

Notwithstanding, some of the world’s foremost customer leaders have managed to break through these barriers. In this event, we will discuss these examples and provide practical guidance on addressing these challenges.