UK CONSUMER TRENDS REPORT
How consumer behaviour in the UK will change post COVID-19
The global consumer landscape changed dramatically in 2020, but as businesses look to move forward in 2021, many remain uncertain about what happens next. Will we go back to the old way of doing things? Will digital transformation continue to accelerate? What experiences will people want next?
In our largest consumer study ever, we spoke to over 18,000 people around the world – including 1,000 in the UK – to understand how their behaviour will evolve as economies reopen. Plus, we explored the impact of customer experience on trust and advocacy, and uncovered the drivers you can focus on to ensure you continue to delight your customers and drive growth in the years ahead.
- How UK consumer behaviour will change across 17 industries in the next 12 months
- The impact that customer experience – good and bad – has on trust and advocacy in your industry
- The key factors that drive purchasing decisions in 2021
- How the UK compares against other European countries in terms of customer satisfaction