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Discover how the Middle East’s biggest brands create breakthrough experiences

December 8 2021 // 9:00AM - 1:00PM UAE

Hear from Qualtrics leaders and industry experts on how businesses are designing and improving experiences in the wake of Covid-19.
Then, connect with peers around the region to learn how other businesses are changing the way they operate to meet new expectations.


At this executive event, you’ll:

– Explore experience management and why it’ll be mission-critical for businesses in 2022

– Get an exclusive look at the results from our 2022 reports on customer and employee trends

– Hear how top brands are living up to the new expectations of employees and customers ​

– Take a look at how Clarabridge helps you to act on vast amounts of unstructured data ​


9.00AM – 10.30AM – Registration / Networking Breakfast

10.30AM – 12.00PM – Mainstage Keynotes

William O’Neill | Director of Middle East | Qualtrics
Welcome & overview of experience management – why it’ll be mission-critical for businesses in 2022
Fergus Bugg | Director of Customer Experience & Product | Yas Island
How Yas Island designs & improves the customer care experience to truly wow visitors

Gregoire Charpe | Director of Customer Experience | Majid Al Futtaim
How customers are driving innovation at Majid Al Futtaim

12.00PM – 1.00PM – Networking Lunch



The Address Dubai Mall, Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, 31166




8 December 2021


9.00AM – 1.00PM


The Address Dubai Mall, Sheikh Mohammed Bin Rashed Boulevard, Downtown Dubai

By registering for this event you agree to allow Qualtrics to share and process your personal data for purposes of follow-up with regard to the content of this event, in accordance with our Privacy Statement.