All-in-one UX Research
Create exceptional user experiences fueled by feedback
Leverage custom and pre-built expert designed research methodologies to gather and build UX insights into every stage of the product development cycle. Run unmoderated and moderated user testing, card sort, concept tests, and more as you launch new products quickly. Qualitative research tools like video feedback and user interviews complement quantitative UX research with real user stories and voices.
Activate Your Audience
Engage the right audience, whenever you need them
Deploy UX research studies to all of your users to get user experience insights in an instant. Easily access diverse audiences, create segments, run user testing, and build panels to ensure you hear from the right people every time. All of the engagement and feedback from your users feeds directly into Qualtrics XiD, which means you get an ever-richer picture of your users that you can use to drive more targeted UX research and more tailored interactions.
SEE IT IN ACTION
Discover powerful insights in less
time with Qualtrics Strategic UX
Watch our deep dive product demo to learn how Strategic UX can help you get critical user experience insights that help validate design decisions, create more tailored interactions, and more.
Understand your users
at every step
Analyse UX data with built-in machine learning and AI with an easy-to-use interface and transcription translation into over 20+ languages. Combine your qualitative and quantitative analysis capabilities to quickly surface key topics and sentiment using video to humanise your data and bring it to life at scale.
Automate UX with Confidence
Deploy the best user experiences guided by real-time feedback
Take new ideas to market easier with pre-made, expert-built surveys that automatically captures user feedback at every stage of the product lifecycle. Automated projects, like Qualtrics Concept Test Project, automatically generate reports with powerful insights that empower organisations to close product experience gaps at scale.
Research that works harder for you
Uncover deeper and more targeted data with Qualtrics Research Services and our network of partners. Trained research experts help unlock cost and time savings, while flexible service options let you choose how much - or how little - support you need.