RETAIL CUSTOMER EXPERIENCE

Make every location a destination worth coming back to

Make every shopping experience count—across every channel and every location. Connect guest signals into one platform that drives repeat visits, new guest acquisition, and measurable ROI by showing every team exactly what to do next.

A smiling woman overlaid with a CSAT score of 3.9 — 0.25 above benchmark — and a five-star customer review praising excellent service.
Trusted by leading brands

Know your guests. Grow your brand.

Give store managers real-time signals, give leaders the full picture, and turn every guest interaction into a reason to come back.

Experiences that feel personal at every location

Your guests expect experiences that feel personal and local—without losing what makes your brand worth choosing in the first place. Qualtrics connects feedback from in-store, online, and everything in between—so you can deliver experiences that reflect what guests actually want, wherever they are in their journey.

The right insights for every role

Store managers shouldn't get the same dashboard as your CX team. Qualtrics gives every level of the organization the view they need—location-specific opportunities and actions for frontline managers, cross-location performance for regional leaders, and brand-level strategy for CX and digital teams.

A reputation engine, not just a monitoring tool

Go beyond tracking reviews. Respond at scale, benchmark each location against its local competitors, generate first-party reviews on your own site, and resolve guest issues before they become public. Turn reputation management into a growth driver.

Every location. Every guest signal. One platform.

Qualtrics brings together surveys, reviews, social mentions, digital analytics, and contact center data—connected to your operational data and location hierarchies—so insights are always in context and ready to act on.

Capture the full picture

  • Collect guest signals across surveys, reviews, social, digital, and contact center
  • Unify every source so nothing gets lost between tools
  • See the complete picture of what guests actually experience
Qualtrics dashboard showing 13,133 signals captured across four channels in 30 days: e-commerce, mobile app, in-store, and reviews.

Deliver insights that match how your teams work

  • Surface the right insights for every role—from frontline managers to CX leaders
  • Tailor dashboards, recommended actions, and resolution tools to each team
  • Leverage intelligent workflows and AI to handle the heavy lifting
Qualtrics Assist chat interface showing a user asking for action items to improve team experience, with the AI responding with recommendations.

Scale without losing what makes each location unique

  • Tailor insights to every location—no matter how many you're managing
  • Give corporate the full picture without losing what makes each location unique
  • Arm frontline teams with exactly what they need to act today
Two retail insight cards: a store manager digest showing 4.5 CSAT with checkout wait time flagged, and a merchandising summary highlighting fit complaints, denim sentiment, and an outerwear reorder signal.

Enterprise-grade security, uptime, and scale

Built for global operations with regional data privacy compliance, reliable uptime when it matters most, and architecture that scales with your footprint—whether you're managing 20 locations or 2,000+.

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Programs we support

SOC 2 Type II Certification
ISO 27001, 27017, 27018, and 27701 Certifications
TISAX
IRAP
PCI – XM Discover VOC Data Integration Only
FedRAMP Authorization
HITRUST

Related Resources

Two people browsing clothing racks together in a retail store, smiling and engaged.
Retail Customer Experience eBook

Explore the tools and benchmarks you need to delight your retail customers at each stage of the buyer’s journey.

A collection of LL Bean flannel shirts in various plaid patterns and colorways laid out side by side.
Qualtrics + LL Bean

Learn how L.L. Bean used Qualtrics to understand what mattered most to their highest-value customer segment and help make a 100-year-old brand more relevant than ever.

A retail store employee reviewing a tablet on the sales floor, with illuminated shoe displays in the background.
How to improve the retail customer experience

Consumer shopping behavior has changed dramatically in the last two decades. Here’s why the retail customer experience is such a key part of your omnichannel experience strategy.

Want to see what this looks like for your locations?

See how retail leaders use Qualtrics to drive repeat visits, grow revenue, and give every team the insights and tools to act—from the store floor to the C-suite.

Frequently asked questions