Qualitative Research Software: Collect & Analyze | Qualtrics UK
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Research CoreTM

Sophisticated research made simple

Qualtrics is the most trusted enterprise research platform in the world with over 9,000 brands and 99 of the top 100 business schools using Qualtrics to make the most critical decisions.

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One platform with infinite use cases

Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, advertising and product testing and so much more, with Qualtrics.

Customer Satisfaction

  • NPS
  • Customer Satisfaction & Loyalty
  • Digital Feedback Surveys
  • VOC Programs
  • Event Feedback Surveys
  • And More

Product & R&D

  • Product Satisfaction & Usage
  • Naming and Concept Testing
  • Pricing Research
  • Feature & Product Prioritisation
  • User Experience
  • And More

Segmentation & Strategy

  • Market & Opportunity Assessment
  • Segmentation & Targeting
  • Habits / Practices / Product Usage
  • Competitive Benchmarking
  • And more

Marketing & Brand Research

  • Positioning
  • Concept Testing
  • Brand Equity Research
  • Advertising & Message Testing
  • Shopper Research
  • Perception & Awareness
  • And More

Easiest to use online survey platform

With Qualtrics Research Core, it’s a breeze to capture, analyse, and act on insights. Our collaboration features make it easy for you to build and share a survey with your peers. You are in control.

Ultimate flexibility

Qualtrics delivers professional grade power that was once only available via expensive outsourced consultants. With powerful solutions for everything from concept testing, to user experience research, to pricing, Qualtrics provides self-serve access to anyone in an organisation, never limiting use to trained experts.

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  • Create, test, and modify surveys instantly with no coding required
  • Intuitive and powerful survey flow logic options to tailor your survey
  • Leverage 100+ question types, embedded data, advanced branching and display logic, quotas, triggers, mobile and offline compatibility, randomisation, and every advanced feature you need

Best-in-class analysis and reporting

Drive better decisions with real-time insights. Choose from over 30 different graph types, share real-time web reports, or export to Word, PowerPoint, or PDF to create a professional presentation in minutes.

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  • Create, share, and collaborate on custom online reports that automatically update in real-time so that everyone in your organisation is working off the same information
  • Automatically built reports, with the best visualisations selected for each question type. Easily format and customise beautiful graphs and charts in just a few clicks—all from within the platform and with drag and drop ease
  • Schedule reports to be automatically sent to peers, clients, managers, and others. Analyse open text responses faster than ever.

Any channel, anytime, to anyone

With more distribution channels than anyone else, there’s no one Qualtrics can’t reach.

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Email Surveys

Send customised email invitations to your respondents, track their progress, and prevent fraud and abuse of your survey. View the history of scheduled mailings, send Reminder and Thank You emails, and download the mailing history.

SMS Surveys

The easiest way to engage and interact with your respondents via their mobile devices. Surveys are often hard to complete on mobile. Not with Qualtrics. Your customers will receive a clean, consistent, and branded mobile survey experience, every time—increasing response rates and capturing in-the-moment feedback.

Mobile Site & Website

Engage visitors and customers while they’re browsing any of your digital sites in ways that seamlessly integrate with the experience. Target specific segments based on nearly 20 behavioral and location based criteria to ensure the right questions reach the right people at the perfect time.


Embed any survey into social media, in three clicks or less. Best for short surveys or surveys about trending topics with the potential to be shared broadly.

QR Codes

Direct people to surveys using QR codes. A great option for receipts, posters, and other print media.


Avoid the expense of associate outcalls by using IVR and sending personalised surveys via the telephone to gather information & observations from customers.

Survey Director

Generate a dynamic link that gives you total control. For example, point to a survey Monday through Wednesday, and then to a public report Thursday through Sunday. Direct respondents to take different surveys based on location, demographic, or other criteria - all using the same link.

Receipt Surveys

Allow merchants to gather customer intelligence via digital or paper receipts ranging from quality of service, to ideas for new products.

Offline Surveys

Capture face-to-face feedback on your tablet or smartphone without an internet connection. Perfect for use in the field and anywhere your team interacts with customers to collect in-person feedback.

Create, share, and collaborate on reports that automatically update in real-time so that everyone in your organisation is working with the same information.

The research platform trusted by more than 9,000 brands

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“Qualtrics increased responses 5X over previous solutions, and increased research productivity by 3X. Other utilities have called us to ask how we turned around our company, and how we made this transformation so quickly. The answer, of course, is Qualtrics.”

“Qualtrics is so user-friendly and efficient. We’ve been able to ask our customers about so many topics; everything from evaluating and defining our shipping and service strategy based on consumer feedback to keeping a pulse on our overall customer satisfaction. We are a highly data-driven organisation and the voice of the customer is one of the most valuable data points.”

Welcome to the experience management platform

Four applications to manage the four key experiences of business

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customer ExperienceTM

Turn customers into fanatics. Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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employee ExperienceTM

Turn employees into ambassadors. Drive employee excellence by measuring and optimising every stage of the employee lifecycle.

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brand ExperienceTM

Turn brands into religions. Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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product ExperienceTM

Turn your products into healthy obsessions. Uncover product needs, prioritise features, and predict market trends.

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research CoreTM

This is sophisticated research made simple.
From surveys to insights to action.