One platform with infinite use cases
Use Qualtrics in endless ways. Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, advertising and product testing and so much more, with Qualtrics.
Customer Satisfaction
- NPS
- Customer Satisfaction & Loyalty
- Digital Feedback Surveys
- VOC Programs
- Event Feedback Surveys
- And More
Product & R&D
- Product Satisfaction & Usage
- Naming and Concept Testing
- Pricing Research
- Feature & Product Prioritization
- User Experience
- And More
Segmentation & Strategy
- Market & Opportunity Assessment
- Segmentation & Targeting
- Habits / Practices / Product Usage
- Competitive Benchmarking
- And more
Marketing & Brand Research
- Positioning
- Concept Testing
- Brand Equity Research
- Advertising & Message Testing
- Shopper Research
- Perception & Awareness
- And More
Easiest to use online survey platform
With Qualtrics Research Core, it’s a breeze to capture, analyze, and act on insights. Our collaboration features make it easy for you to build and share a survey with your peers. You are in control.
Ultimate flexibility
Qualtrics delivers professional grade power that was once only available via expensive outsourced consultants. With powerful solutions for everything from concept testing, to user experience research, to pricing, Qualtrics provides self-serve access to anyone in an organization, never limiting use to trained experts.
Request Demo- Create, test, and modify surveys instantly with no coding required
- Intuitive and powerful survey flow logic options to tailor your survey
- Leverage 100+ question types, embedded data, advanced branching and display logic, quotas, triggers, mobile and offline compatibility, randomization, and every advanced feature you need
Best-in-class analysis and reporting
Drive better decisions with real-time insights. Choose from over 30 different graph types, share real-time web reports, or export to Word, PowerPoint, or PDF to create a professional presentation in minutes.
Request Demo- Create, share, and collaborate on custom online reports that automatically update in real-time so that everyone in your organization is working off the same information
- Automatically built reports, with the best visualizations selected for each question type. Easily format and customize beautiful graphs and charts in just a few clicks—all from within the platform and with drag and drop ease
- Schedule reports to be automatically sent to peers, clients, managers, and others. Analyze open text responses faster than ever.
Any channel, anytime, to anyone
With more distribution channels than anyone else, there’s no one Qualtrics can’t reach.
Request DemoEmail Surveys
Send customized email invitations to your respondents, track their progress, and prevent fraud and abuse of your survey. View the history of scheduled mailings, send Reminder and Thank You emails, and download the mailing history.
SMS Surveys
The easiest way to engage and interact with your respondents via their mobile devices. Surveys are often hard to complete on mobile. Not with Qualtrics. Your customers will receive a clean, consistent, and branded mobile survey experience, every time—increasing response rates and capturing in-the-moment feedback.
Mobile Site & Website
Engage visitors and customers while they’re browsing any of your digital sites in ways that seamlessly integrate with the experience. Target specific segments based on nearly 20 behavioral and location based criteria to ensure the right questions reach the right people at the perfect time.
Social
Embed any survey into social media, in three clicks or less. Best for short surveys or surveys about trending topics with the potential to be shared broadly.
QR Codes
Direct people to surveys using QR codes. A great option for receipts, posters, and other print media.
IVR
Avoid the expense of associate outcalls by using IVR and sending personalized surveys via the telephone to gather information & observations from customers.
Survey Director
Generate a dynamic link that gives you total control. For example, point to a survey Monday through Wednesday, and then to a public report Thursday through Sunday. Direct respondents to take different surveys based on location, demographic, or other criteria - all using the same link.
Receipt Surveys
Allow merchants to gather customer intelligence via digital or paper receipts ranging from quality of service, to ideas for new products.
Offline Surveys
Capture face-to-face feedback on your tablet or smartphone without an internet connection. Perfect for use in the field and anywhere your team interacts with customers to collect in-person feedback.
Create, share, and collaborate on reports that automatically update in real-time so that everyone in your organization is working with the same information.
“Qualtrics increased responses 5X over previous solutions, and increased research productivity by 3X. Other utilities have called us to ask how we turned around our company, and how we made this transformation so quickly. The answer, of course, is Qualtrics.”
“Qualtrics is so user-friendly and efficient. We’ve been able to ask our customers about so many topics; everything from evaluating and defining our shipping and service strategy based on consumer feedback to keeping a pulse on our overall customer satisfaction. We are a highly data-driven organization and the voice of the customer is one of the most valuable data points.”
Welcome to the experience management platform
Four applications to manage the
four key experiences of business
Request Demo
customer ExperienceTM
Turn customers into fanatics. Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.
Learn Moreemployee ExperienceTM
Turn employees into ambassadors. Drive employee excellence by measuring and optimizing every stage of the employee lifecycle.
Learn Morebrand ExperienceTM
Turn brands into religions. Increase brand equity, test and improve advertising, and identify your essential brand drivers.
Learn Moreproduct ExperienceTM
Turn your products into healthy obsessions. Uncover product needs, prioritize features, and predict market trends.
Learn MoreResearch CoreTM
This is sophisticated research made simple.
From surveys to insights to action.