Sophisticated research
made simple

Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 9,000+ brands and 99 of the Top 100 business schools that make Qualtrics the world’s most-trusted research platform.

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One platform. Every type of research.

From customer insights to market segmentation to concept testing, Qualtrics ResearchCore™ is the only research platform you’ll ever need


  • Customer Satisfaction
  • Relational NPS
  • Transactional NPS
  • Customer Feedback Surveys
  • Event Feedback
  • And more


  • Product Satisfaction & Usage
  • Naming and Concept Testing
  • Pricing Research
  • Feature & Product Prioritisation
  • User Experience
  • And more


  • Brand Awareness
  • Brand Preference
  • Brand Positioning
  • Brand Health & Equity Research
  • Ad & Messaging Research
  • And more


  • Market & Opportunity Assessment
  • Segmentation & Targeting
  • Market Sizing
  • Internal Feedback
  • Simple Polling
  • And more

Loved by analysts. Trusted by customers.

G2 Crowd Leader 2018

TrustRadius Top Rated 2018

Temkin Group CX Vendor 2018

We use Qualtrics for everything from simple concept tests to complex conjoints.
Qualtrics is the difference between success and failure.
Wrong decisions can cost millions. Qualtrics helps us get it right.

Powerful & personal

Sophisticated research made simple

Point and click survey building

Create, customise, and modify your research projects in minutes with a drag-and-drop UI and a library of 100+ question types and templates designed by PhD survey scientists. No coding required. Ever.

Any channel – Any time

Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.

Ultimate flexibility – incredible simplicity

Personalise the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more.

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Intelligent & predictive

Uncover new insights with built-in intelligence

Launch research with confidence, every time

Harness the power of artificial intelligence to automatically score the quality of your research project and see instantly if you’re at risk of poor response rates or low data quality. ExpertReview is your personal survey scientist, analysing every question and project in real-time, giving you complete confidence in your project before you hit “Send.”

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Powerful statistical analysis with just a few clicks

Analyse your data in minutes, not days, with powerful tools that can make anyone a stats genius. Stats iQ automatically chooses the right tests and instantly returns results in plain English with powerful visualisations that can be exported to Excel or Powerpoint. Plus, if you need the finer detail, just click to dive into the p-values, effect sizes, confidence intervals, and more.

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Let us read those open text responses for you

Qualtrics Text iQ uses machine learning and natural language processing to do the heavy lifting for you, automatically analysing topics and sentiment on open text feedback, giving you perfect insight into how your respondents actually think and feel.

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Air traffic control for all your research interactions

Build a rich and targetable system of record with all your customer interactions, opinions and contact information in one place. Control global opt outs, contact frequency and automate rewards easily—all you need is an internet connection and iQ.

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Automated & scalable

An automated platform plus a flexible services model allows for the right level of support for your research maturity

Smarter, faster research

Fast-track your research project with Qualtrics XM Certified Solutions™: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.

Grow your research, not your team

With Qualtrics Research OnDemand, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.

We work when you do

Access 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project.

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Secure & integrated

Industry-leading security built on a platform that plays well with others

Industry-leading security

Keep your data safe and secure with enterprise-grade security, privacy, monitoring, and data access controls.

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Plays well with others

Close the data loop with 16 system-level integrations and dozens more through file transfer. It means data flows back and forth with your internal and external systems—no coding required. Plus, connect with all the best technologies from Marketo to Adobe Analytics, Tableau and more with our seamless APIs.

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What is market research?

It’s never been easier to put your customers at the heart of your most critical decisions from launching new products to growing your brand. Market research software makes it easy to collect and analyse experience data at scale to get a unique understanding of your market, your products, your competitors and your customers. Great market research starts with a survey and applies detailed analytics to turn opinions into insights and recommendations that help you make better decisions.

Qualtrics Research Core™ Platform