CUSTOMER RESEARCH + INSIGHTS
Voice of the Customer Program Manager
Hear innovative new approaches to customer research that have added more focus on the people behind the data and have driven actions to improve the Airbnb
Vice President, Business Insights
Human Insights Manager
The word ‘consumer’ isn’t even in Liquid Death’s vocabulary. Why? Because they focus on humans. Join us to hear how the human insights department started, and how insights have become a part of the creative engine to connect with humans.
VP, Customer Insights
L.L.Bean has endured as an outdoor brand for over a century and has grown a loyal following by meeting customer’s needs through an innovative approach of proactive listening and action. Hear about their strategy to make sure their customer’s needs are continuously met in this ever-changing industry.
VP, Customer Experience Strategy & Engagement
Learn how Nationwide is equipping everyone in the company, from frontline agents to digital product and service teams with the right tools help them better understand each customer and deliver faster, frictionless interactions at every touchpoint.
Director, Consumer Insights
Making critical decisions based on gut-feel was only going to get Shake Shack so far. But when it set out a 5-year plan to establish itself as a national competitor, it needed insights to truly understand how guests feel, and what they needed to keep coming back.
Dr. Martin Einhorn PhD
Head of the Market Research Department
Explore how Porsche uses XM to fine-tune every detail for owners. Uncover the power of truly understanding your customers to take the right actions that help to grow your brand – straight from one of the most iconic brands on
VP, Customer Experience
Join leaders from StockX, Mercado Libre, and more to explore how to get the balance right between ‘frictionless’ and ‘personalized’ experiences in digital to walk the tightrope between experiences that are both simple AND human.
Consumer Insights Manager
Learn how Crayola manages its online market research to dramatically improved the speed, cost and reliability of its efforts. Find out how the brand’s consumer insights team are able to craft and launch effective new campaigns in just
a few days.
Vice President, Customer Experience
Sr. Director, Customer Experience Analytics
Hear how the team at ServiceNow earned renewed trust in their customer data, expanded their listening program, and recalibrated its approach to CX to enable closed-loop actions across teams – all while tracking the impact on customer retention and long-term growth.
Author, Communicate with Mastery
Join research guru and TED Talk veteran JD Schramm as he uncovers how you can drive action in your organization using data. He’ll explore how tailoring your research to your audience can help drive action at every level of
Head of Qualtrics XM Institute
The only thing that seems certain about the future is that it’s full of uncertainty. To not only survive, but actually thrive in this environment, our research shows organizations need to build both agility and empathy. During this session, industry visionary Bruce Temkin will explain how you can tap into Experience Management to build this resilience and outpace your competitors during fast-changing times.
Chief Customer Experience Officer
Over the next 5 years, M&T has set itself a goal of transforming banking by focusing on the human experience. Hear how they’re taking a holistic approach to XM, and unlock added value across the business.
XM Advisor, Qualtrics
Make sense of mountains of data collected in the contact center to deliver breakthrough results in every corner of the organization. We’ll show you how to make the most of every call, chat, text and email, and automatically share out real-time insights with every team and department to level up the experience for customers across the board.
Research Program Manager
Join research and insights leaders from companies including Alaska Airlines and Tropical Smoothies to explore why research is the one area you don’t want to sacrifice in 2023, and how you can adapt and adjust to uncover
Principal XM Advisor, Qualtrics
Here’s the thing… Brand tracking doesn’t have to be complicated. Get a handle on how well your brand is weathering these uncertain times with our straightforward, easy-to-understand approach. In this session, we’ll outline how to build a healthy brand tracker, so you can move quickly to seize market opportunities before they are gone.
VP of Product
Customer data is one of your most powerful assets, but it’s often scattered across different systems. Hear how to better connect data to unlock new insights, better understand your customers, and deliver highly personalized experiences – at scale and in real-time.
Senior XM Advisor, Qualtrics
Scaling qualitative research has been a decades-long challenge for researchers – but 2023 is the year that changes. We’ll show how new innovations are enabling teams to tap into qualitative research quickly, and at scale, to get richer insights into what people want next.
* Please fill in all required fields
By signing up for X4 emails you agree that
we may process your personal data in accordance with our Privacy Statement.
Thank you for signing up to stay up-to-date on all things X4!
You'll receive a confirmation email shortly.