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CX Edge Malaysia 2024 – Insights Report

The CX Edge study provides reference point benchmarks for keystone CX metrics like Net Promoter Score and customer satisfaction, and a fresh look at the types of experiences that trigger more extreme reactions of delight, or anger and frustration.


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  • Robust metrics that indicate performance of brands in delivering customer experiences and measures of loyalty
  • Signals of experience quality
  • Areas of opportunity for improvement and innovation to keep up with customer expectations

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