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Qualtrics Partner Webinar_

Unlocking Growth in 2025 with Qualtrics

Tuesday, February 18, 2025 | 9am GMT, 10am CET, 1pm GST | 1 hour
Join us for an engaging 1-hour session as we kick off the new year, designed specifically for our partners to explore strategic priorities and key strategies to enhance your sales and marketing efforts in 2025. We are excited to introduce Sean Holcombe, our new Global Head of Strategic Sales, Partner Ecosystem and GTM Excellence, who will outline our strategic priorities. He will be joined by Brad Anderson, President – Products, User Experience and Engineering, who will share insights on our solution vision and the importance of ecosystem partnerships for driving growth and collaboration.   We’re also thrilled to welcome Kayla Kirkeby, our new Global Head of Partner Marketing, who will present on how to effectively activate our partnership. The session will cover essential elements such as solution selling and value drivers for each suite, equipping you with the tools needed to engage clients successfully. We’ll also highlight available training and marketing resources to support your teams, along with tips on activating these resources effectively.   Don’t miss this opportunity to leverage our ecosystem for greater success and impact!

Agenda

  • Introduction: Sean will outline our strategic priorities, emphasize the importance of ecosystem partnerships, and share his vision for driving growth and value for our partners.
  • Focus on Strategy:This segment will address identifying ideal customer profiles, effective go-to-market messaging, and solution selling strategies, alongside key value drivers to ensure client success.
  • Training and Marketing Assets Overview: Participants will learn about available training materials and marketing resources to enhance their sales efforts, along with best practices for accessing these tools.
  • Activating Our Partnership: The session will wrap up with actionable steps for partner teams to implement insights and resources shared during the webinar, fostering collaboration to maximize our partnership's impact.

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Qualtrics Partner Webinar_

Unlocking Growth in 2025 with Qualtrics

Tuesday, February 18, 2025 | 9am GMT, 10am CET, 1pm GST | 1 hour

Join us for an engaging 1-hour session as we kick off the new year, designed specifically for our partners to explore strategic priorities and key strategies to enhance your sales and marketing efforts in 2025. We are excited to introduce Sean Holcombe, our new Global Head of Strategic Sales, Partner Ecosystem and GTM Excellence, who will outline our strategic priorities. He will be joined by Brad Anderson, President – Products, User Experience and Engineering, who will share insights on our solution vision and the importance of ecosystem partnerships for driving growth and collaboration.   We’re also thrilled to welcome Kayla Kirkeby, our new Global Head of Partner Marketing, who will present on how to effectively activate our partnership. The session will cover essential elements such as solution selling and value drivers for each suite, equipping you with the tools needed to engage clients successfully. We’ll also highlight available training and marketing resources to support your teams, along with tips on activating these resources effectively.   Don’t miss this opportunity to leverage our ecosystem for greater success and impact!

Featuring

Sean Holcombe
Qualtrics

Sean Holcombe

Global Head of Strategic Sales, Partner Ecosystem and GTM Excellence

Sean Holcombe is an accomplished leader with a proven track record in driving strategic sales and partner ecosystem growth across global markets. As the Global Head of Strategic Sales, Partner Ecosystem, and GTM Excellence, he is dedicated to foster

Sean Holcombe is an accomplished leader with a proven track record in driving strategic sales and partner ecosystem growth across global markets. As the Global Head of Strategic Sales, Partner Ecosystem, and GTM Excellence, he is dedicated to foster

Brad Anderson
Qualtrics

Brad Anderson

President - Products, User Experience and Engineering

Brad Anderson is responsible for the strategy and direction of the Qualtrics business’ portfolio, and for the post-sales services delivered to customers.

Brad Anderson is responsible for the strategy and direction of the Qualtrics business’ portfolio, and for the post-sales services delivered to customers.

Kayla Kirkeby
Qualtrics

Kayla Kirkeby

Global Head of Partner Marketing

As Global Head of Partner Marketing, Kayla is responsible for setting the vision and strategy for partner co-marketing efforts at Qualtrics. She and her team are focused on building scalable marketing programs to drive awareness, demand, thought lead

As Global Head of Partner Marketing, Kayla is responsible for setting the vision and strategy for partner co-marketing efforts at Qualtrics. She and her team are focused on building scalable marketing programs to drive awareness, demand, thought lead

Ali Henriques
Qualtrics

Ali Henriques

Global Director of Edge

Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of thei

Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of thei

Jess Skelton Oliveros
Qualtrics

Jess Skelton Oliveros

Senior Director, Global Head of Product Marketing, XM for Strategy and Research

Jess develops and executes GTM strategies that position Strategy and Research products as industry leaders. With a focus on insights, she drives initiatives that enhance product visibility and align market needs with strategic objectives.

Jess develops and executes GTM strategies that position Strategy and Research products as industry leaders. With a focus on insights, she drives initiatives that enhance product visibility and align market needs with strategic objectives.

Brandon Hanson
Qualtrics

Brandon Hanson

CX Product Marketing Lead

Brandon Hanson leads Go-To-Market and Product Marketing for Qualtrics CX, AI & Contact Center Solutions. His primary focus is helping organisations build and execute their contact centre transformation strategy.

Brandon Hanson leads Go-To-Market and Product Marketing for Qualtrics CX, AI & Contact Center Solutions. His primary focus is helping organisations build and execute their contact centre transformation strategy.

Ethan Laser
Qualtrics

Ethan Laser

Senior Product Marketing Manager

Full-stack product marketer with nearly a decade of experience in GTM strategies and integrated campaigns. A data-driven strategist passionate about disrupting the status quo with innovative technology and AI.

Full-stack product marketer with nearly a decade of experience in GTM strategies and integrated campaigns. A data-driven strategist passionate about disrupting the status quo with innovative technology and AI.

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