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DIGITAL EXPERIENCE ANALYTICS

Understand customer behavior. In real-time.

Use advanced digital analytics, session replay, and behavioral heuristics to develop a deeper understanding of broken digital journeys and drop-off points so you can drive better decisions and create a world-class user experience.

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Digital Experience Analytics - Session insights report

SESSION REPLAY

Drive empathy
and impact with
session replay

Make every session an opportunity to improve the customer experience – without asking a single question. Watch replays of visitor sessions to uncover the context behind your digital data and identify the root cause of frustrations, errors, and negative trending engagement metrics.

DXA session insights showing frustration trend graph

Omni-channel analytics dashboards

Estimate business impact
of user engagement

Visualize behavioral, experiential, and operational data and see the full picture of online user behavior and customer sentiment–including how they impact your bottom line.

Uncover issues and opportunities by combining your experience data with third-party operational data – like Google and Adobe Analytics – all on a single dashboard
Use advanced digital analytics, session replay, and behavioral heuristics to develop a deeper understanding of broken digital journeys and drop-off points so you can drive better decisions and create a world-class
user experience
Improve customer acquisition and conversion rates with a macro-view of behavior across your digital properties

Customer privacy controls

Give your customers peace of mind

Put your customers in control with the ability for them to opt-out of session recordings if personally identifiable information (PII) is captured. You can automatically hide or remove PII data points from being recorded and delete session recordings at any time.

Get started with Qualtrics digital experience analytics today

The world’s best brands turn to Qualtrics to
deliver breakthrough customer experiences

Digital Experience Analytics FAQs

What is digital experience analytics?

Digital experience analytics is about understanding consumer behavior, intent and sentiment across any digital property and generating insights that digital teams can act upon. It’s about gathering quantifiable data on what consumers want and what will generate the greatest ROI.

Learn more about measuring customer experience

These tools often complement web and product analytics tools, and provide diagnostic insights into visitor activity on web and mobile apps. It includes advanced analytics, session replays and heat map technology, helping brands to improve digital experiences and journeys.

Session replay is the technology that enables brands to visually reproduce a visitor’s journey on websites and mobile applications. With this visualization, brands can capture behavioral heuristics (like rage and dead clicks) to understand the “what” and the “why” of customer behavior on digital channels.