SLC
Utah

March 6-9
2018

X4. A three-day masterclass in Experience Management.

Learn how to turn customers into fanatics.
Employees into ambassadors.
Products into obsessions.
And brands into religions.

//6,000 attendees

//100+ breakout sessions

//50 expert workshops

//2 days of keynotes

//1 transformative event

ANNUAL GATHERING OF

THE WORLDS BEST

EXPERIENCE BRANDS

The world's experience leaders

2018 X4 Guides

Lin-Manuel Miranda

Shawn Achor

Happiness Expert and NYT Best-Selling Author

NYT Best-Selling
Author

Angela Duckworth

NYT Best-Selling Author, Grit

NYT Best-Selling
Author

Tony Hawk

Skateboarding legend and community activist

Skateboarding legend and community activist

Liz Wiseman

NYT Best-Selling Author and Top 10 Leadership Thinker

NYT Best-Selling
Author

Dr. Peter Lovatt

Delightfully Irreverent
Dance Psychologist

Delightfully Irreverent Dance Psychologist

Maxie Schmidt-Subramanian

Principal Analyst
Forrester Research

Forrester Research

Faith Adams

Analyst Serving Customer Experience Professionals
Forrester Research

Forrester Research

Bruce Temkin

CEO, Temkin Group
Temkin Group

Temkin Group

Megan Burns

CEO, Experience Enterprises
Experience Enterprises

Experience Enterprises

Andrew Pine

Program Director, Global Customer Culture
Porsche
 

Program Director, Porsche

Clair Kettler

Customer Insights and Strategy
Anthropologie

Anthropologie

L. David Kingsley

SVP, Global HR
Salesforce

SVP, Salesforce

Luis Angel-Lalanne

VP, Customer Listening
American Express

VP, AMEX

Brooke Orr

Director, Talent Solutions
The Coca-Cola Company

Coca-Cola

Michael Murakami

Lead Researcher
Airbnb
 

Airbnb

Carey Kolaja

CPO, Chief Product Officer
Citi
 

CPO,Citi

Jeremy Kasle

Director, Human Capital Analytics
Blackrock

Blackrock

Tom Osmond

Head of HR Platforms
Blackrock

Blackrock

Patrizio Spagnoletto

VP, Subscriber Acquisition
Hulu

Hulu

John Goodwin

VP, Global Customer Care
MasterCard

MasterCard

Mario Callegaro, Ph.D.

Survey Research Scientist
Google

Google

Michael Mueller

Content Insights Manager
Spotify
 

Spotify

Ashmeed Ali

Head of Market & Brand Research
Buzzfeed
 

Buzzfeed

Kim Scott

Former Apple & Google
Radical Candor, Inc.

Radical Candor

Jeremy Andrus

CEO
Traeger
 

CEO, Traeger

Davis Smith

CEO
Cotopaxi
 

CEO, Cotopaxi

Jacob Morgan

HR Thought Leader and Best-Selling Author
The Future Workplace

The Future Workplace

William Tincup

President & HR Thought Leader
Recruiting Daily

Recruiting Daily

Shivam Srivastava

Associate Partner
McKinsey

McKinsey

Charles Wilson

Product Insights
New Balance
 

New Balance

Joel Flory

CEO
VSCO
 

CEO, VSCO

Shannon Knapp

Chief Marketing Officer
Leading Hotels of the World

CMO, LHW

Allison Windon

Global Director, CX
Allianz

CX, Allianz

Jeanne Meister

The Future Workplace Experience
Forbes

Forbes

Jake Reid

President
MLS - Sporting KC

President, MLS

Corina Kolbe

Director, Learning & Dev
Zillow

Zillow

Jessica Wong

Market and Product Research
CBS

CBS

Dennis Gullotti

HBS Publishing
Harvard

Harvard

Zara Logue

Director, Product and Strategy
Simple

Simple

Sarah Marrs

Fortune 500 Consultant and Employee Feedback Expert Qualtrics

Qualtrics

Julianna Smith Holterhaus Ph.D.

Columbia PhD Decision Sciences and Director at Market Research International Institute

Qualtrics

Danny Kourianos

SVP, Marketing
Rakuten
 

SVP, Rakuten

Rick Wainschel

VP, Client Analytics & Insights
Cox Automotive

VP, Autotrader

Ben Capell

Partner
Peterson Partners
 

Peterson Pts

Brady Broadbent

Principal
Sorensen Capital
 

Sorensen Cap

Brad Moon

Director Customer Experience,
Dish

Dish

Angelo Sasso

Senior Director, Consumer Insights, The Leading Hotels of the world

The Leading Hotels of the world

Jill Burnett

Market Research Manager,
Michelin

Michelin

Art Oleszczuk

VP of Market Research

TrueCar

Luke Williams

NY Times Bestselling Author and Head of CX Practice Qualtrics

Qualtrics

Kyle Groff Ph.D.

I-O Psychologist, Assoc. Founder of JetBlue Customer Research Qualtrics

Qualtrics

Dave Vanette Ph.D.

Stanford PhD Survey Methodologist, Head of Qualtrics Methodology Lab

Qualtrics

Deena Oden

Director of People Analytics,
Walmart

Walmart

Steven Snell Ph.D.

Princeton PhD, Survey and Market Research Expert
Qualtrics

Qualtrics

Franck Sarrazit Ph.D.

Brand Experience Consultant
Qualtrics

Qualtrics

Dan Bonilla

Director of People Analytics,
The National Basketball Association

The National Basketball Association

Steve Bennetts

I-O Psychologist and Fortune 500 Consultant Qualtrics

Qualtrics

Max Brawer

Head of People Analytics,
Buzzfeed

Buzzfeed

Ben Granger Ph.D.

I-O Psychologist and Fortune 500 Consultant Qualtrics

Qualtrics

Larry Vincent

Chief Branding Officer
United Talent Agency
 

CBO, UTA

Gunnar Schrah Ph.D.

I-O Pyschologist and Renowned EX Thought Leader Qualtrics

Qualtrics

Sean Cameron Ph.D.

Behavioral and Data Scientist,
Caterpillar

Caterpillar

Ben Peterson

President
Blue Raven

Blue Raven

David Boyle

VP of Strategy and Insight
MasterClass

MasterClass

David Radloff

Co-founder and Partner
Clarity Campaigns

Clarity Campaigns

Erik Anderson

Former SVP GfK Customer Research
Qualtrics

Qualtrics

Nir Eyal

WSJ Bestselling Author
Hooked: How to Build
Habit-Forming Products

WSJ Bestselling Author

Dennis Sorensen

Head of Qualtrics Vertical Specialties
Qualtrics

Qualtrics

Carol Haney

Principal Data Scientist and Research Methodologist
Qualtrics

Qualtrics

Michael Hooper

Former Director of Customer Research at American Airlines
Qualtrics

Qualtrics

Damion Chatmon

Senior Director of Emerging Technology
Cleveland Cavaliers

Cleveland Cavaliers

Valerie Mattson

Business Consultant
Cleveland Cavaliers

Cleveland Cavaliers

Bryce Lake

Marketing Manager of Fan Experience
BYU Athletics

BYU Athletics

Babette Lazarus

Senior Executive Director, Brand Insights
Trusted Media Brands

Trusted Media Brands

Karen Armstrong

Senior Consultant
Red Cross

Red Crosss

Daan Lindhout

Head of UX
Qualtrics

Qualtrics

2018 EXPERIENCE AGENDA

MARKET RESEARCH AT X4

Join research experts from innovative brands and leading schools to learn how to drive strategic change within your organization. X4 features two days of mainstage speakers, breakouts, and workshops tailored specifically for research professionals. At X4 you will learn strategies and tips to help you:

  • improve the productivity and outcomes of your market research programs
  • leverage the latest trends and technologies to advance your research
  • deliver connected insights that drive impact in your business or organization

X4 provides the content, thought leadership, industry analysts, and brands from all the top research conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

MasterClass & Clarity Campaigns:

A Tale of Two Industries: Market Research Lessons from The Worlds of Politicians & Popstars

Google:

DIY Research: How to Successfully Move Insights In-house

The NPD Group:

Build a Near-Perfect Picture of the Marketplace with Multiple Data Sources

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management and research programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

RESEARCH BASECAMP COURSES INCLUDE

Understand Your Data Set

Manage your data by filtering, customizing raw data exports, and organizing partially completed responses.

Make Your Collected Data More Powerful

Add another layer to your data by editing responses and creating new variables.

CUSTOMER EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s most iconic loyalty brands to conduct customer research, deliver CX programs that drive revenue, and drive unshakable loyalty from customers. X4 features two days of mainstage, breakouts, and workshops tailored specifically for CX business leaders. From executive-level forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, and brands from all the top CX conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

American Express

Connecting Your VOC Program to Business Needs at Every Stage of Program Maturity

Anthropologie

Combining Quant and Qual Research to Refine Customer Centric Growth Strategies

Porsche

Creating a Culture of Customer Centricity

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

CX EXPERIENCE BASECAMP COURSES INCLUDE

Ask the Right Questions in a Transactional CX Program

Learn what metrics to collect, how to avoid biases, and what the right question types to use are in a transactional feedback program.

Design Executive Dashboards to Drive Organizational Change

Build visually appealing relational study dashboards to engage executives and inform data-driven decision making.

Follow-up with Customers Using Closed-Loop Feedback

Turn detractors into promoters by following-up with customers at crucial moments along their customer journey to provide positive, lasting experiences.

EMPLOYEE EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s best employers to create amazing employee experiences, attract world-class talent, reduce employee churn, and develop a winning workforce for the experience economy. X4 features two days of mainstage, breakouts, and workshops tailored specifically for HR business leaders. From inspirational main stage speakers, to executive-level forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top HR conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

Coca-Cola

Revolutionizing Performance Management: Should you Go Big, Go Slow, or Not Go at All? Brooke Orr, Global Director of Talent Solutions

Radical Candor

How to Become a Kick-Ass Boss, Kim Scott, Former Apple and Google Executive

Zillow

Optimizing the Employee Experience, Corina Kobe, Director of Learning and Development

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

EX EXPERIENCE BASECAMP COURSES INCLUDE

Design Employee Engagement Dashboards

Build role-based dashboards to make it easy for managers to understand key drivers and take action to improve the employee experience.

Drive Results with Action Planning

Build Action Plans informed by employee feedback to hold managers accountable for building an environment where everyone contributes their best work.

Develop a Custom Leadership Framework for 360 Feedback

Customize impactful leadership categories to become an organization that is recognized for strong leadership development and outstanding managers.

PRODUCT EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s best innovators to create amazing product experiences, optimize user experiences, inject customer insights into design decisions, and build game-changing products faster than ever before. X4 features two days of mainstage, breakouts, and workshops tailored specifically for product leaders. From inspirational main stage speakers, to executive-level strategy forums, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top product and design conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

New Balance

Product Optimization and the Spheres of Human Behavior, Charles Wilson, Product Insights

Traeger Grills

No Reservations, Jeremy Andrus, CEO

Simple

Personas are Dead. Long Live Personas! Zara Logue, Product Operations

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

PX EXPERIENCE BASECAMP COURSES INCLUDE

Determine if Your Concept is Worth the Investment

Before investing in the development of a new idea, create a program to identify potential customers' perceptions, wants, and needs.

Build Products Your Customers Love Using Conjoint and MaxDiff

Measure the value that consumers place on features of a product or service by combining real-life scenarios and statistical techniques.

BRAND EXPERIENCE AT X4

Learn the strategies and tactics used by the world’s most agile brands to track consumer sentiment, optimize communications, use experience data to make decisions, and grow their brands in the experience economy. X4 features two days of mainstage, breakouts, and workshops tailored specifically for marketing and brand professionals. From inspirational main stage speakers, to executive-level strategy forums, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, and experts from the top branding conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

United Talent Agency

Measuring Brand Attachment and Credibility, Larry Vincent, Chief Branding Officer

Major League Soccer’s Sporting KC

Building a Fan Experience from the Ground Up, Jake Reid, President

VSCO

Building a Community, Building a Brand, Joel Flory, Founder/CEO

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

BX EXPERIENCE BASECAMP COURSES INCLUDE

Build a Brand Awareness Study to Understand Your Brand's Perception

Track changes in awareness and perceptions of your brand in relation to competing brands to better understand your organization's market presence.

Use Brand Tracking to Continuously Improve Your Brand's Health

Continuously monitor and improve your brand's health to track the effectiveness of marketing programs over time.

ACADEMIC EXPERIENCE AT X4

Learn the strategies and tactics used by the nation’s best schools and districts to create amazing academic experiences, improve student outcomes, conduct better research, and position your school as an experience leader. X4 features two days of mainstage, breakouts, and workshops tailored specifically for administrators, researchers, and teachers—anybody who needs to track and improve the campus experience. From leadership forums focused on strategy and change management, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, innovative leaders from the top education conferences, and packs them into one can’t-miss event.

BREAKOUT PREVIEW

Iowa City Community School District

Bringing an End to Bullying and Harassment in Our Schools, Kingsley Botchway, Director of Equity and Engagement

Madison Metropolitan School District

Put It Up to Eleven: Leveraging Qualtrics to Better Measure Customer Experience, Beth Vaade, Qualitative Research Supervisor

EXPERIENCE BASECAMP

Experience Basecamp at X4

Learn to build best-in-class Experience Management programs to transform your organization. Choose from 50 hands-on training Workshops taught by Qualtrics experts to master the XM Platform and learn the best practices necessary to close experience gaps.

ACADEMIC EXPERIENCE BASECAMP COURSES INCLUDE

Drive High Response Rates to Course Evaluations

Master multi-channel course evaluation distribution, using best practices to drive high response rates, protect anonymity, and foster instructor engagement.

Use 360 Assessments for Internship Evaluations

Drive continuous improvement of your organization's internship programs, while providing individualized feedback to students.

Replace Paper Forms with Qualtrics Surveys

Build forms to automate processes and save your department time and energy.

3 days of inspiration

Wednesday 03/07

Thursday 03/08

EVENTS & NETWORKING

Knee-Deep Networking

When your boss asks what you did on Friday of X4, tell the truth—you were knee-deep in networking. Knee-deep with ski legend Jonny Moseley racing around the slopes in search of new business leads. Knee-deep putting in a good ten hours of hard, quad-burning work. Knee-deep in 7,300 skiable-acres of velvety heaven that is Park City. And don’t worry, you’ll have the business cards to prove it. Day pass, transportation, X4 tent access, music, lunch—a spectacular last day included with your Summit Pass.

Masterfully Curated Networking

At X4, happy hour extends from the moment you get up until the moment you go to bed. But just for safe measure, we’ve carefully crafted hours of concentrated happiness every evening that includes free drinks, free schmoozing, free meeting new people, free trading topics of the day; and if you are not careful, free one-too-manys, free staying up past your bedtime, free setting two wake-up calls so you don’t sleep in. All followed by another incredible day of inspiration.

Vegas, one-upped

Keep the day’s winning streak going at casino night. Enjoy poker, roulette, blackjack and more – all on the house. Yep, chips are provided and prizes are free. Grow your pile of chips. Grow your pile of business contacts. X4 Casino Night is a can’t lose networking opportunity.

Awkward new business meetings, done right

X4 Summit isn’t about us. It’s about you. Want to make a professional connection with someone? Call us. We’ll tee up a 15-minute meeting over coffee. Short. Caffeinated. Speedy

AN UNFORGETTABLE OPENER

Think “Running of the bulls pre-game” and you’re on the right track. Kick off the X4 Experience Management Summit with fellow attendees from all around the world. Industry leaders, business luminaries and innovative brands all packed into one convenient location. And to think this is just the first night, game on.

2017 HIGHLIGHTS

“The energy and the vibe...it was unlike any conference I have ever been to.”

SPONSORS

GOLD

SILVER

2018 PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

On-site Certification exam at X4

Preferred keynote and concert seating

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Exhibit hall

Welcome reception

Concert

Ski day

Register NOW

LODGING

FAQS

The 2018 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. This year we are thrilled to host you at the Salt Palace Convention Center. With over 500,000 square feet of event space, this year's X4 Summit promises to be bigger and better than ever.

The majority of the conference including keynotes, breakout sessions, and evening events will be hosted at the Salt Palace. Evening events include the X4 Kickoff Reception, Casino Night, Warehouse Party, and Maroon 5 concert.

Ski day will be hosted at Park City Mountain Resort.

Check-in for the conference begins Tuesday, March 6th at 12pm at the Salt Palace Convention Center. Check-in early to miss the rush! The opening reception for all attendees begins Tuesday evening at 7:00 p.m.

Check-in will also be open on Wednesday and Thursday beginning at 7:00 am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to x4summit@qualtrics.com

We would love to have your guests join us! Guest passes are available for $399 and can be purchased by selecting the keynote-only pass at checkout. This will give your guest access to food and all events at the conference including X4 Mainstage, X4 Kickoff Reception, Warehouse Party and Maroon 5 concert, Casino Night, and Ski Day. The pass excludes breakout and training sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first come, first serve, basis so book early to guarantee your discount. To reserve your hotel, view your X4 Summit confirmation email. This will include links to the group rates below. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace.

Qualtrics has the following hotels reserved for X4 Summit:

  • Marriott City Creek ($269 a night)
  • Marriott City Center ($189 a night)
  • Hilton Salt Lake City Center ($209 a night)
  • Courtyard Salt Lake City Downtown ($154 a night)
  • Fairfield Inn & Suites Downtown ($135 a night)
  • Grand America ($232 a night)
  • Little America ( $164 a night)
  • Hotel Monaco ($189 a night)
  • Holiday Inn Express ($159 a night)
  • Red Lion - ($109 a night)
  • Hyatt House - ($154-$174)

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal One. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

We can't wait to host you at Park City Mountain Resort. Ski day will take place Friday, March 9th from 8:00 a.m. to 4:30 p.m. All conference transportation is provided. Buses will pick up at the Salt Palace. Ski Resort will be Park City Mountain Resort.

Included in your pass is a lift ticket, lunch, and drinks. Discounts on ski rentals will be sent to all registrants in January. Snow pants, goggles, helmets, and other gear is available for rent or purchase at any rental shops on Park City Mountain Resort.

All pass types have access to ski day.

Please specify that you have special food requirements or preferences in the pre-event survey we send out in the weeks leading up to Summit. You can also specify dietary needs or allergies by sending an email to x4summit@qualtrics.com

The recommended attire for the X4 Summit is business casual. The attire for the evening’s entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to x4summit@qualtrics.com with the new Attendee's name and contact information by Friday, February 9, 2018 at 11:59 pm MST. Substitutions requested after this date may be subject to a US $100 transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 p.m. (MST) on Friday, January 19, 2018. For a 50% refund, cancellations must be received between 12:00am (MST) on Saturday, January 20, 2018 and 11:59 p.m. (MST) on Monday, February 12, 2018. No refunds will be given after 11:59 p.m. (MST) on Monday, February 12, 2018.

It's safe to say we're experience management junkies, so reach out to x4summit@qualtrics.com for additional questions, suggestions, and anything else what will blow your mind. The only thing we can't control is the snow.

We look forward to hosting you in March for the experience of a lifetime.

No - there will not be a full day of Qualtrics Certification this year. If you are interested in Qualtrics Certification, we recommend you purchase the All-Access pass. With the All-Access pass you will receive access to online training for a Certification course and then can take the exam in-person at X4. The Qualtrics Certification courses available through the All-Access pass are: Research Core, Research Core Expert, Customer Experience Expert, and Employee Experience Expert. For more information on these courses click here.

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