SLC
Utah

March 6-9
2018

Join some of the world's most innovative brand and marketing experts at X4

Come learn strategies & tips to help you...

  • build a world class brand
  • understand and prioritize brand perception drivers
  • drive the ROI of your marketing initiatives
  • measure brand equity at every stage

The Brand Experience
Summit at X4

Whether you’re a brand manager, a market researcher, or a marketing manager, X4 is an event you can’t afford to miss. Come learn how organizations like Google, Hulu, American Express and Porsche have built brands that people love in a world that is constantly being disrupted by new technologies and emerging players.



BX Breakout &
Workshop Preview

From inspirational mainstage speakers, to executive-level forums focused on strategy and long-term growth, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top marketing conferences, and packs them into one can’t-miss event.

  • How to Strengthen Your Brand with Data
  • Greater Ticket Sales and Franchise Growth through Fan Experience
  • What College Sports Can Teach You About Turning Fans into Fanatics
  • How Brands Can Improve Loyalty Through Storytelling
  • Which Touchpoints Are Helping or Hurting Your Brand? Best Practices for Customer and Brand Benchmarking Programs
  • The New Age of Sports Sponsorships: How Rakuten’s Golden State Warriors and FC Barcelona Partnerships Drive Measurable Impact for the Global Mega-Brand
  • 9 Ways to Drive Millennial Insights across Your Organization (You Won't Believe #6)
  • How to Strengthen Your Brand with Data
  • The Sign of a Great Product Is the Community It Builds
  • How Small Teams Use Experience to Disrupt Industry Giants
  • How Brands Can Improve Loyalty Through Storytelling
  • How Qualtrics Helps Manchester United to Win Off the Pitch
  • 9 Ways to Drive Millennial Insights across Your Organization (You Won't Believe #6)
  • Measure & Improve the Digital Experience to Drive Site Loyalty
  • X-Data Everywhere: How Online Communities Drive Better Decisions Across the Org
  • How the World's Best Nonprofits Create the Most Impact With Their Donors and Volunteers

2018 BX SPEAKERS

Patrizio Spagnoletto

Head of Media and
Subscriber Growth
Hulu

Hulu

Ashmeed Ali

Head of Market and
Brand Research
Buzzfeed

Buzzfeed

Larry Vincent

Chief Branding Officer
United Talent Agency

United Talent Agency

Jake Reid

President
Sporting Kansas City

Sporting Kansas City

Rick Wainschel

Vice President Client
Analytics & Insights
Autotrader

Autotrader

Danny Kourianos

SVP Marketing
Rakuten

Rakuten

Neil Wieloch

Director Marketing Strategy and Insights
1-800 Contacts

1-800 Contacts

EVENTS & NETWORKING

NETWORKING NIRVANA

Networking happens everywhere at X4—whether you’re hitting the blackjack tables with the biggest brands at Qualtrics casino night, skiing Utah’s slopes with like-minded individuals in your industry, or signing up for organized meet ups via the X4 app. We guarantee you’ll make lasting professional connections.

THE X4 SKI EXPERIENCE

Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”

WAREHOUSE PARTY

Join us for The X4 Warehouse party where you’ll get to experience a private Maroon 5 concert, create your own dining experience from a selection of 36 different food trucks, and watch our live artists creating X4 art installations. We may be biased but we’re pretty confident this will be the party of the year.

2018 PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

Certification exam at X4 (details here)

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Register NOW

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