Brand Experience

Learn from the iconic brands creating lasting emotional connections

At X4 Summit 2020, you’ll get the inside track on the innovative approaches being used by leading organizations to drive brand loyalty and bottom-line growth.

Come hear how breakthrough brands

  • Track the impact of every interaction on the brand and the bottom line
  • Deliver on the brand promise at every stage by empowering everyone in the organization
  • Drive disruption by finding breakthrough insights that stand them head and shoulders above the competition
  • Act quickly to spot new opportunities to connect with customers
  • React to changes in their market, landscape and customer base to remain relevant in an increasingly dynamic world

60+ Breakthrough Sessions
Including:


Breaking through the noise in the streaming wars

Patrizio Spagnoletto //
SVP, Subscriber Growth

Increased competition makes it harder than ever to cut through. See how breakthrough brand experiences are helping Hulu sustain its strong subscriber growth.

Brains, brands and breakthrough experiences

Michael L. Platt, PhD //
Director of Neuroscience Initiative

What’s going on in our brains to make us love some brands over others? And what can neuroscience teach us about making emotional connections with our customers?

How two tech pioneers built a B2B new brand

Jesse Purewal //
Partner @ Prophet

Cindy Villanueva //
Director, Brand & Creative

Two legacy technology innovators combine for an exceptional story of brand impact. Learn how Plantronics + Polycom came together as Poly, a breakthrough B2B Brand, and how (literally) they went to the moon and back.

How purpose paves the way for brands

Jim Stengel //
Former CMO of P&G

Any brand can make an emotional connection. Jim Stengel, former CMO of P&G explores how both emerging and established brands can do it.

Experience more at X4


Breakthrough
Sessions


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

LEARN MORE

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


The safety of X4 attendees is our number one priority. Qualtrics is closely monitoring the Coronavirus developments and will take immediate action where needed with guidance from the Center for Disease Control, World Health Organization, and local authorities.
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization

The 2020 X4 Summit will take place at the Salt Palace Convention Center in downtown Salt Lake City, Utah. The address is 100 S W Temple, Salt Lake City, UT 84101. 

The majority of the summit, including basecamp training, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace and other conference space within walking distance. Evening events will include the X4 kickoff reception and parties, while the main concert will happen at the nearby Vivint Smart Home Arena, home of the Utah Jazz.

The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Unfortunately all of our special conference rates are sold out because of high demand. We have put together a guide to the hotels near X4 to help you get a great night’s sleep within walking distance of X4. Check out the guide >
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
To request an XM Basecamp Live upgrade to your X4 pass, you can email x4summit@qualtrics.com.
You can visit https://www.qualtrics.com/x4summit/basecamp/ and click My Registered Sessions. (You may need to login using the email associated with your X4 ticket and follow the link in the verification email you receive from “Qualtrics X4 Summit”). To remove a course that you have registered for previously, click the seat icon to deselect it. Then, click the seat icon next to the course you would like to reserve. A crossed out seat icon means that session is unavailable because you are registered for another course at the same time, or the session is already full. Please ensure you have two courses selected – one morning and one afternoon.
You will be able to sign up for breakout sessions through the conference app which will be released mid-February. 
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 28, 2020 at 11:59 pm MST. All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 18, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020. Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.