Learn from the iconic brands creating lasting emotional connections

X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:

• A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
• Leading brands will share the secrets to their experience management successes
• Networking with some of the brightest minds in your field
• Returning home with an actionable vision to transform your organization

The 2020 X4 Summit will take place at the Salt Palace Convention Center in downtown Salt Lake City, Utah. The address is 100 S W Temple, Salt Lake City, UT 84101. 

The majority of the summit, including basecamp training, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace and other conference space within walking distance. Evening events will include the X4 kickoff reception and parties, while the main concert will happen at the nearby Vivint Smart Home Arena, home of the Utah Jazz.

The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.

All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis, so book early to guarantee your discount as hotels will absolutely sell out. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you have questions you can reach out to x4summit@qualtrics.com. To reserve your hotel, use the links below.

• • HOTEL – RATE
  • DoubleTree Suites by Hilton SLC – $199
  • Sheraton SLC Hotel – $194
  • Hotel RL – $124
  • Courtyard by Marriott – $209
  • Fairfield Inn Downtown – $189
  • Peery Hotel – $154
  • Homewood Suites – $159
  • Grand America Hotel – $274
  • Little America Hotel – $179
  • Hampton Inn – $169

Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.

No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

There is a limited number of seats in each course. You can request a change before February 7, 2020 by emailing certification@qualtrics.com; we’ll do our best to accommodate any requests, but please note this will depend on the current course capacity. Find out more about XM Basecamp Live courses >

Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.

If you are unable to attend X4 Summit, you may transfer your registration to another person. You can update the ticket with new registrant information via the “Manage Registration Details” link in your confirmation email by Friday, February 7, 2020 at 11:59 pm MST. Substitutions requested after this date may be subject to a $100 US transaction fee. All X4 Summit registration, training, and certification cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59 pm MST on January 17, 2020. For a 50% refund, cancellations must be received between 12:00am MST on January 28, 2020 and 11:59 pm MST on February 6, 2020. No refunds will be given for any termination notice provided after 11:59 pm MST on February 6, 2020. Hotel reservation cancellations and substitutions must be arranged directly with your hotel. Hotel cancellation policies may vary.

Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.

Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.

Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.

As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.