Four core experiences of business.
One powerful system of action.
Turn customers into fanatics
Get feedback from customers at every meaningful touchpoint, analyze their comments to know what to do, then take action on the things that deliver measurable impact.
Watch DemoLearn moreTurn employees into ambassadors
Improve the employee experience at every moment that matters with actionable insights for every people leader in the organization.
Watch DemoLearn moreTurn products into obsessions
Launch breakthrough products by putting people at the heart of every decision from
the features you develop to your pricing
and packaging.
Turn brands into religions
Understand your market and your competitors better than ever before, and create lasting connections with your customers.
Learn moreGreat experiences need a great foundation
Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.
Watch DemoLearn more11,000+ brands and the top 100 business schools have switched to Qualtrics


How XM Works
Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organizations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:
- Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
- Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
- With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to effect change.
Get started with your
personalized demo
Look under the hood to see how it all works - book a demo with one of our experts and we’ll show you what the experience management platform can do.
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