BMW Japan + Qualtrics
“BMW Japan improved NPS by 8 points in six months using Qualtrics.”
BMW JAPAN ACHIEVED
400,000 customer responses processed automatically per year
BMW Japan lifted NPS 8 points YoY
92% issues resolved in <2days
BMW Japan is able to understand its end-to-end customer experience using the Qualtrics Experience Management Platform™, with the capabilities enabled helping the company drive continuous improvements across every service and experience delivered.
How BMW Japan is closing the experience gap
Going beyond measurement with action
BMW Japan wanted to develop a deeper understanding of its customer experience, with insights helping the company get to the root cause of issues rather than simply measuring outcomes. Using the open text analytics and dynamic, intelligent capabilities of Qualtrics, BMW Japan is able to rapidly identify the drivers of its customer experience at each touchpoint. This detailed understanding enables BMW Japan to take fast, targeted action to resolve issues that arise, which delivered immediate results to the company’s NPS across both BMW and MINI brands.
Cultivating customer centricity
A single, simple system of action
The 130+ integrations provided by Qualtrics ensures BMW Japan can capture and analyse customer feedback from multiple channels.
Real time capabilities
Huge volumes of data are processed, analysed, and distributed in real time to help dealers take action at a pace consumers expect.
Custom built dashboards integrate customer insights from across the journey, and make it easy for users to understand trends in the data and where to focus their efforts to improve NPS.
BMW japan is improving the experience at every turn
Giuseppe De Filippis
Head of Customer & Digital, BMW Japan
“Qualtrics is helping BMW move the needle on customer experience by pinpointing the specific action we can take to improve performance.”
The BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.bmw.co.jp